{"id":36359,"date":"2023-12-08T12:06:38","date_gmt":"2023-12-08T12:06:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-cua-doanh-nghiep-business-strategy-la-gi.html"},"modified":"2023-12-24T21:44:02","modified_gmt":"2023-12-24T14:44:02","slug":"chien-luoc-cua-doanh-nghiep-business-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-cua-doanh-nghiep-business-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p (Business Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Weacom.ru)<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p (Business Strategy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Business Strategy<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/b> l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c trong c\u00e1c khu v\u1ef1c ch\u1ee9c n\u0103ng kh\u00e1c nhau nh\u1eb1m \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Khi m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ee5c ti\u00eau th\u00ec n\u00f3 \u0111\u00e3 bi\u1ebft r\u00f5 n\u00f3 mu\u1ed1n \u0111i \u0111\u00e2u. C\u00f4ng vi\u1ec7c qu\u1ea3n l\u00ed ti\u1ebfp theo l\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n “m\u1ed9t thi\u1ebft k\u1ebf t\u1ed5ng qu\u00e1t” \u0111\u1ec3 \u0111\u1ea1t \u0111i\u1ec1u \u0111\u00f3. Thi\u1ebft k\u1ebf t\u1ed5ng qu\u00e1t n\u00e0y ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Vai tr\u00f2<\/b><\/p>\n

Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 trong k\u1ebf ho\u1ea1ch h\u00f3a chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u1ea3i nh\u1eadn d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 nguy\u00ean t\u1eafc chung m\u00e0 doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a n\u00f3.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 s\u1ebd chi ph\u1ed1i \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u1ee7 y\u1ebfu m\u00e0 doanh nghi\u1ec7p s\u1ebd l\u00e0m trong d\u00e0i h\u1ea1n.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p<\/b><\/span><\/p>\n

B\u1ea3ng: C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p<\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 S\u1ea3n ph\u1ea9m <\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n<\/p>\n<\/td>\n

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S\u1ea3n ph\u1ea9m<\/b><\/p>\n

hi\u1ec7n t\u1ea1i<\/b><\/p>\n<\/p>\n<\/td>\n

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\u00a0 \u00a0 S\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan<\/b><\/p>\n<\/p>\n<\/td>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0S\u1ea3n ph\u1ea9m m\u1edbi<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Kh\u00e1ch h\u00e0ng\u00a0 hi\u1ec7n t\u1ea1i<\/p>\n<\/p>\n<\/td>\n

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Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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M\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m<\/p>\n<\/p>\n<\/td>\n

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Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Th\u1ecb tr\u01b0\u1eddng c\u00f3 li\u00ean quan<\/p>\n<\/p>\n<\/td>\n

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M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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M\u1edf r\u1ed9ng kinh doanh<\/p>\n<\/p>\n<\/td>\n

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Ph\u00e1t tri\u1ec3n kinh doanh th\u1ecb tr\u01b0\u1eddng t\u1eadp trung<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Kh\u00e1ch h\u00e0ng m\u1edbi<\/p>\n<\/p>\n<\/td>\n

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Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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Ph\u00e1t tri\u1ec3n kinh doanh: s\u1ea3n ph\u1ea9m t\u1eadp trung<\/p>\n<\/p>\n<\/td>\n

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\u0110a d\u1ea1ng h\u00f3a<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

C\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t theo hai c\u00e1ch \u0111\u00f3 l\u00e0<\/b>:\u00a0<\/p>\n

Qu\u1ea3n l\u00ed t\u1ed1t nh\u1ea5t c\u00e1c c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i\u00a0ho\u1eb7c t\u00ecm ra c\u00e1c c\u00f4ng vi\u1ec7c m\u1edbi ph\u1ea3i l\u00e0m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 ch\u1ecdn c\u00e1ch n\u00e0o ho\u1eb7c c\u1ea3 hai c\u00e1ch tr\u00ean doanh nghi\u1ec7p ph\u1ea3i quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ph\u1ea3i t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c c\u1ea3 hai.\u00a0<\/p>\n

B\u1ea3ng tr\u00ean th\u1ec3 hi\u1ec7n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn. N\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 m\u1ed9t ma tr\u1eadn th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u1ec9 ra c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c m\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo \u0111u\u1ed5i \u0111\u1ec3 \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a n\u00f3.\u00a0<\/p>\n

Ma tr\u1eadn n\u00e0y ch\u1ec9 ra r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng theo nh\u1eefng c\u00e1ch kh\u00e1c nhau nh\u1edd t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i hay m\u1edbi v\u00e0 v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i hay kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p (ti\u1ebfng Anh: Business Strategy) l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c trong c\u00e1c khu v\u1ef1c ch\u1ee9c n\u0103ng kh\u00e1c nhau nh\u1eb1m \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36359"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36359"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36359\/revisions"}],"predecessor-version":[{"id":68850,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36359\/revisions\/68850"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}