{"id":36360,"date":"2023-12-08T12:06:49","date_gmt":"2023-12-08T12:06:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phuong-phap-chi-so-da-yeu-to-multiple-factor-index-method-la-gi.html"},"modified":"2023-12-24T21:44:11","modified_gmt":"2023-12-24T14:44:11","slug":"phuong-phap-chi-so-da-yeu-to-multiple-factor-index-method-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phuong-phap-chi-so-da-yeu-to-multiple-factor-index-method-la-gi.html","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 s\u1ed1 \u0111a y\u1ebfu t\u1ed1 (Multiple Factor Index Method) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: imgbin)<\/p>\n<\/div>\n<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 s\u1ed1 \u0111a y\u1ebfu t\u1ed1\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 s\u1ed1 \u0111a y\u1ebfu t\u1ed1<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Multiple Factor Index Method.<\/b><\/p>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1ecba b\u00e0n t\u1ed1t nh\u1ea5t v\u00e0 ph\u00e2n b\u1ed1 ng\u00e2n s\u00e1ch marketing m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u cho c\u00e1c \u0111\u1ecba b\u00e0n kh\u00e1c nhau. V\u00ec th\u1ebf, h\u1ecd c\u1ea7n \u01b0\u1edbc t\u00ednh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c.<\/p>\n

V\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nhi\u1ec7p cung \u1ee9ng h\u00e0ng ti\u00eau d\u00f9ng qu\u00e1 \u0111\u00f4ng n\u00ean kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c\u00a0ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p cung \u1ee9ng h\u00e0ng ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a khu v\u1ef1c l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 s\u1ed1 \u0111a y\u1ebfu t\u1ed1.\u00a0<\/p>\n

Theo ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c v\u00e0 k\u1ebft h\u1ee3p ch\u00fang th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng tr\u00ecnh \u0111a bi\u1ebfn; m\u1ed7i bi\u1ebfn k\u00e8m theo m\u1ed9t tr\u1ecdng s\u1ed1 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a y\u1ebfu t\u1ed1 (bi\u1ebfn s\u1ed1) \u0111\u00f3 t\u1edbi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c.<\/p>\n

V\u00ed d\u1ee5:<\/b><\/p>\n

S\u1ee9c mua t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a m\u1ed9t khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo ph\u01b0\u01a1ng tr\u00ecnh:<\/p>\n

Bi= 0,5 yi + 0,3 ri + 0,2 pi<\/p>\n

Trong \u0111\u00f3:<\/p>\n

Bi – T\u1ec9 l\u1ec7 % trong t\u1ed5ng s\u1ee9c mua c\u1ee7a c\u1ea3 n\u01b0\u1edbc n\u1eb1m \u1edf khu v\u1ef1c i;<\/p>\n

yi – T\u1ec9 l\u1ec7 % thu nh\u1eadp c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ee7a c\u1ea3 n\u01b0\u1edbc b\u1eaft ngu\u1ed3n t\u1eeb khu v\u1ef1c i trong t\u1ed5ng c\u1ee7a c\u1ea3 n\u01b0\u1edbc;<\/p>\n

ri – T\u1ec9 l\u1ec7 % trong doanh s\u1ed1 b\u00e1n l\u1ebb c\u1ee7a c\u1ea3 n\u01b0\u1edbc khu v\u1ef1c i;<\/p>\n

pi – T\u1ec9 l\u1ec7 % trong d\u00e2n s\u1ed1 to\u00e0n qu\u1ed1c c\u1ee7a khu v\u1ef1c i;<\/p>\n

0,5; 0,3; 0,2 – tr\u1ecdng s\u1ed1 c\u1ee7a c\u00e1c bi\u1ebfn yi, ri v\u00e0 pi.<\/p>\n

Ngo\u00e0i vi\u1ec7c \u01b0\u1edbc t\u00ednh t\u1ed5ng c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u1ea7n ph\u1ea3i \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c m\u1ee9c ti\u00eau th\u1ee5 th\u1ef1c t\u1ebf c\u1ee7a to\u00e0n ng\u00e0nh.\u00a0<\/p>\n

Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch so s\u00e1nh m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi to\u00e0n ng\u00e0nh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng kinh doanh c\u1ee7a m\u00ecnh v\u00e0 xu th\u1ebf m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

V\u00ed d\u1ee5, m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a doanh nghi\u1ec7p A t\u0103ng 5%\/n\u0103m, c\u00f2n m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a ng\u00e0nh t\u0103ng 10%\/n\u0103m. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p n\u00e0y th\u1ef1c s\u1ef1 \u0111\u00e3 m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng trong ng\u00e0nh \u0111\u00f3.<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0\u1ee3ng b\u00e1n ra (m\u1ee9c ti\u00eau th\u1ee5) trong to\u00e0n ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp qua c\u00e1c c\u00f4ng b\u1ed1 c\u1ee7a b\u1ed9 ch\u1ee7 qu\u1ea3n, hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u marketing.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 s\u1ed1 \u0111a y\u1ebfu t\u1ed1 (ti\u1ebfng Anh: Multiple Factor Index Method) l\u00e0 m\u1ed9t trong hai ph\u01b0\u01a1ng ph\u00e1p ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u01b0\u1edbc t\u00ednh t\u1ed5ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36360"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36360"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36360\/revisions"}],"predecessor-version":[{"id":68851,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36360\/revisions\/68851"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}