{"id":36361,"date":"2023-12-08T12:06:59","date_gmt":"2023-12-08T12:06:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phuong-phap-xay-dung-thi-truong-market-buildup-method-la-gi.html"},"modified":"2023-12-24T21:44:12","modified_gmt":"2023-12-24T14:44:12","slug":"phuong-phap-xay-dung-thi-truong-market-buildup-method-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phuong-phap-xay-dung-thi-truong-market-buildup-method-la-gi.html","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng (Market Buildup Method) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: imgbin)<\/p>\n<\/div>\n<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Market Buildup Method.<\/b><\/p>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1ecba b\u00e0n t\u1ed1t nh\u1ea5t v\u00e0 ph\u00e2n b\u1ed1 ng\u00e2n s\u00e1ch marketing m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u cho c\u00e1c \u0111\u1ecba b\u00e0n kh\u00e1c nhau. V\u00ec th\u1ebf, h\u1ecd c\u1ea7n \u01b0\u1edbc t\u00ednh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng l<\/b>\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ee7 y\u1ebfu m\u00e0 nh\u1eefng ng\u01b0\u1eddi cung \u1ee9ng t\u01b0 li\u1ec7u s\u1ea3n xu\u1ea5t (TLSX) s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 b\u00e1o ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ecfi h\u1ecfi ph\u1ea3i ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m \u1ea9n \u1edf t\u1eebng khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 \u01b0\u1edbc t\u00ednh kh\u1ea3 n\u0103ng mua c\u1ee7a h\u1ecd.\u00a0<\/p>\n

\u0110\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua ti\u1ec1m \u1ea9n tr\u00ean t\u1eebng khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p cung \u1ee9ng TLSX c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o danh b\u1ea1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i ng\u00e0nh ti\u00eau chu\u1ea9n do T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea ban h\u00e0nh.\u00a0<\/p>\n

Vi\u1ec7c \u01b0\u1edbc t\u00ednh kh\u1ea3 n\u0103ng mua c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n c\u0103n c\u1ee9 v\u00e0o \u0111\u1ecbnh m\u1ee9c s\u1eed d\u1ee5ng TLSX v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1ea7u ra c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ed5ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c v\u1ec1 m\u1ed9t lo\u1ea1i TLSX c\u1ee5 th\u1ec3 s\u1ebd l\u00e0 t\u1eadp h\u1ee3p c\u00e1c m\u1ee9c ti\u00eau th\u1ee5 (kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5) c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng trong khu v\u1ef1c \u0111\u00f3.<\/p>\n

Ngo\u00e0i vi\u1ec7c \u01b0\u1edbc t\u00ednh t\u1ed5ng c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u1ea7n ph\u1ea3i \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c m\u1ee9c ti\u00eau th\u1ee5 th\u1ef1c t\u1ebf c\u1ee7a to\u00e0n ng\u00e0nh. <\/p>\n

Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch so s\u00e1nh m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi to\u00e0n ng\u00e0nh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng kinh doanh c\u1ee7a m\u00ecnh v\u00e0 xu th\u1ebf m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

V\u00ed d\u1ee5, m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a doanh nghi\u1ec7p A t\u0103ng 5%\/n\u0103m, c\u00f2n m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a ng\u00e0nh t\u0103ng 10%\/n\u0103m. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p n\u00e0y th\u1ef1c s\u1ef1 \u0111\u00e3 m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng trong ng\u00e0nh \u0111\u00f3.<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0\u1ee3ng b\u00e1n ra (m\u1ee9c ti\u00eau th\u1ee5) trong to\u00e0n ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp qua c\u00e1c c\u00f4ng b\u1ed1 c\u1ee7a b\u1ed9 ch\u1ee7 qu\u1ea3n, hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u marketing.<\/p>\n

T\u1ed5ng c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/b> v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m l\u00e0 t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh s\u1ebd mua t\u1ea1i m\u1ed9t \u0111\u1ecba b\u00e0n nh\u1ea5t \u0111\u1ecbnh, trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u1edbi m\u1ed9t m\u00f4i tr\u01b0\u1eddng marketing nh\u1ea5t \u0111\u1ecbnh v\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Buildup Method) l\u00e0 m\u1ed9t trong hai ph\u01b0\u01a1ng ph\u00e1p ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u01b0\u1edbc t\u00ednh t\u1ed5ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36361"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36361"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36361\/revisions"}],"predecessor-version":[{"id":68852,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36361\/revisions\/68852"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}