{"id":36362,"date":"2023-12-08T12:07:10","date_gmt":"2023-12-08T12:07:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-to-chuc-thuong-mai-commercial-organization-markets-la-gi.html"},"modified":"2023-12-24T21:44:12","modified_gmt":"2023-12-24T14:44:12","slug":"thi-truong-to-chuc-thuong-mai-commercial-organization-markets-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-to-chuc-thuong-mai-commercial-organization-markets-la-gi.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng T\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i (Commercial Organization markets) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: jsie)<\/p>\n<\/div>\n<\/div>\n

Th\u1ecb tr\u01b0\u1eddng T\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng T\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: Commercial Organization markets.<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i <\/b>(TCTM) bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c mua h\u00e0ng h\u00f3a \u0111\u1ec3 b\u00e1n l\u1ea1i ho\u1eb7c cho thu\u00ea nh\u1eb1m m\u1ee5c \u0111\u00edch ki\u1ebfm l\u1eddi. N\u00f3i m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 h\u01a1n h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n bu\u00f4n (b\u00e1n s\u1ec9) v\u00e0 b\u00e1n l\u1ebb c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/p>\n

Khi h\u1ecd mua c\u00f3 th\u1ec3 xem h\u1ecd \u0111\u00f3ng vai tr\u00f2 gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi mua t\u01b0 li\u1ec7u s\u1ea3n xu\u1ea5t (TLSX). H\u00e0ng h\u00f3a m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn mua do ng\u01b0\u1eddi mua l\u1ea1i c\u1ee7a h\u1ecd quy\u1ebft \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd.<\/p>\n

Danh m\u1ee5c v\u00e0 ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a h\u1ecd mua s\u1eafm r\u1ea5t phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 mua “t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 h\u1ecd c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c” \u0111\u1ec3 ki\u1ebfm l\u1eddi.<\/p>\n

C\u00e1c quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a TCTM<\/font><\/h3>\n

TCTM c\u00f3 t\u00e1c d\u1ee5ng quy\u1ebft \u0111\u1ecbnh mua kh\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p mua s\u1eafm TLSX \u0111\u1ec3 s\u1ea3n xu\u1ea5t. B\u1edfi v\u00ec h\u1ecd \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n mua cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng h\u00f3a h\u1ecd ph\u1ea3i xem:\u00a0<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng? V\u00e0 t\u1eeb \u0111\u00f3 h\u1ecd quy\u1ebft \u0111\u1ecbnh n\u00ean kinh doanh nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0o? Mua c\u1ee7a doanh nghi\u1ec7p b\u00e1n n\u00e0o? Ph\u1ea3i \u0111\u01b0a ra nh\u1eefng th\u01b0\u01a1ng l\u01b0\u1ee3ng g\u00ec v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n mua kh\u00e1c?\u00a0<\/p>\n

Trong c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00f3i tr\u00ean, quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn danh m\u1ee5c m\u1eb7t h\u00e0ng \u0111\u1ec3 kinh doanh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t. N\u00f3 x\u00e1c \u0111\u1ecbnh ch\u1ed7 \u0111\u1ee9ng c\u1ee7a TCTM tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c nh\u00e0 cung \u1ee9ng cho danh m\u1ee5c h\u00e0ng h\u00f3a c\u1ee7a h\u1ecd.<\/p>\n

TCTM c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t trong b\u1ed1n chi\u1ebfn l\u01b0\u1ee3c “l\u1ef1a ch\u1ecdn danh m\u1ee5c m\u1eb7t h\u00e0ng kinh doanh” sau \u0111\u00e2y:<\/p>\n

– Kinh doanh ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a ri\u00eang bi\u1ec7t: t\u1ee9c l\u00e0 h\u1ecd ch\u1ec9 mua v\u00e0 b\u00e1n m\u1ed9t lo\u1ea1t h\u00e0ng h\u00f3a, ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t.<\/p>\n

– Kinh doanh theo chi\u1ec1u s\u00e2u: kinh doanh nhi\u1ec1u m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 do nhi\u1ec1u ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t.<\/p>\n

– Kinh doanh r\u1ed9ng: t\u1ee9c l\u00e0 kinh doanh m\u1ed9t ch\u1ee7ng lo\u1ea1i c\u00f3 nhi\u1ec1u m\u1eb7t h\u00e0ng c\u00f3 li\u00ean quan v\u1edbi nhau.<\/p>\n

– Kinh doanh h\u1ed7n h\u1ee3p: m\u1eb7t h\u00e0ng kinh doanh bao g\u1ed3m nhi\u1ec1u ch\u1ee7ng lo\u1ea1i kh\u00e1c nhau.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh v\u1ec1 danh m\u1ee5c h\u00e0ng h\u00f3a kinh doanh c\u1ee7a TCTM \u0111\u01b0a ng\u01b0\u1eddi cung \u1ee9ng h\u00e0ng h\u00f3a v\u00e0o nh\u1eefng t\u00ecnh hu\u1ed1ng c\u1ea1nh tranh kh\u00e1c nhau, bu\u1ed9c ng\u01b0\u1eddi cung \u1ee9ng ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing – mix ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1c th\u00e0nh vi\u00ean tham gia v\u00e0o ti\u1ebfn tr\u00ecnh mua c\u1ee7a TCTM<\/font><\/h3>\n

Trong c\u00e1c doanh nghi\u1ec7p l\u1edbn, vi\u1ec7c mua h\u00e0ng kinh doanh do ng\u01b0\u1eddi c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean nghi\u1ec7p ph\u1ee5 tr\u00e1ch. H\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 t\u1ed5 ch\u1ee9c gi\u1ed1ng nh\u01b0 c\u00e1c trung t\u00e2m mua TLSX c\u1ee7a c\u00e1c doanh nghi\u1ec7p. C\u00f2n trong c\u00e1c doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh, ng\u01b0\u1eddi ch\u1ee7 th\u01b0\u1eddng \u0111\u1ea3m nhi\u1ec7m vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 mua h\u00e0ng h\u00f3a.<\/p>\n

V\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh l\u1edbn, ng\u01b0\u1eddi tham gia quy\u1ebft \u0111\u1ecbnh vi\u1ec7c mua s\u1eafm h\u00e0ng h\u00f3a c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c kinh doanh nh\u01b0: c\u1eeda h\u00e0ng t\u1ed5ng h\u1ee3p, si\u00eau th\u1ecb, ng\u01b0\u1eddi \u0111\u1ea1i l\u00ed.<\/p>\n

V\u1edbi c\u00e1c nh\u00e0 cung \u1ee9ng, \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a, nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c ai l\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o ti\u1ebfn tr\u00ecnh mua \u0111\u1ec3 vi\u1ec7c ch\u00e0o h\u00e0ng c\u1ee7a h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ecb tr\u01b0\u1eddng T\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i (ti\u1ebfng Anh: Commercial Organization markets) l\u00e0 th\u1ecb tr\u01b0\u1eddng trong \u0111\u00f3 ng\u01b0\u1eddi mua l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36362"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36362"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36362\/revisions"}],"predecessor-version":[{"id":68853,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36362\/revisions\/68853"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}