{"id":36365,"date":"2023-12-08T12:07:45","date_gmt":"2023-12-08T12:07:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhu-cau-thi-truong-market-demand-trong-marketing-la-gi.html"},"modified":"2023-12-24T21:44:13","modified_gmt":"2023-12-24T14:44:13","slug":"nhu-cau-thi-truong-market-demand-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhu-cau-thi-truong-market-demand-trong-marketing-la-gi.html","title":{"rendered":"Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng (Market Demand) trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Twitter)<\/i><\/p>\n<\/div>\n<\/div>\n

Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng (Market Demand)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Market Demand.<\/b><\/p>\n

Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/b>\u00a0l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch bi\u1ec7n ch\u1ee9ng theo ba m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u t\u1ef1 nhi\u00ean, mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n.\u00a0<\/p>\n

\u1ede \u0111\u00e2y, ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa 3 m\u1ee9c \u0111\u1ed9 c\u1ee7a nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u1ef1c ch\u1ea5t l\u00e0 g\u00ec? M\u1ed7i m\u1ee9c \u0111\u1ed9 c\u1ee7a nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f3 \u00fd ngh\u0129a \u0111\u1ecbnh h\u01b0\u1edbng cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u00e1c m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u<\/font><\/h3>\n

Nhu c\u1ea7u t\u1ef1 nhi\u00ean<\/b> (need)<\/b><\/p>\n

Tr\u01b0\u1edbc h\u1ebft, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u \u1edf m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u t\u1ef1 nhi\u00ean, n\u00f3 xu\u1ea5t hi\u1ec7n khi con ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c nh\u1eadn th\u1ea5y m\u1ed9t tr\u1ea1ng th\u00e1i thi\u1ebfu h\u1ee5t c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng b\u1edfi m\u1ed9t h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

Nhu c\u1ea7u t\u1ef1 nhi\u00ean l\u00e0 b\u1ea3n ch\u1ea5t v\u1ed1n c\u00f3 c\u1ee7a con ng\u01b0\u1eddi, t\u1ed5 ch\u1ee9c, n\u00f3 t\u1ed3n t\u1ea1i v\u0129nh vi\u1ec5n. Ng\u01b0\u1eddi kinh doanh kh\u00f4ng t\u1ea1o ra \u0111\u01b0\u1ee3c nhu c\u1ea7u t\u1ef1 nhi\u00ean m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra n\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1ch \u0111\u00e1p \u1ee9ng.\u00a0<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i nhu c\u1ea7u t\u1ef1 nhi\u00ean theo nh\u1eefng ti\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c h\u1ecd \u0111ang kinh doanh nh\u1eefng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u t\u1ef1 nhi\u00ean n\u00e0o. Nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i theo t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 th\u1ea5y tr\u00ecnh t\u1ef1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/p>\n

S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng cho nh\u1eefng l\u1edbp nhu c\u1ea7u t\u1ef1 nhi\u00ean kh\u00e1c nhau \u0111\u00f2i h\u1ecfi ph\u01b0\u01a1ng th\u1ee9c marketing kh\u00e1c nhau. Nh\u01b0 v\u1eady, m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u ph\u1ea3i th\u1ecfa m\u00e3n m\u1ed9t nhu c\u1ea7u t\u1ef1 nhi\u00ean n\u00e0o \u0111\u00f3.<\/p>\n

Mong mu\u1ed1n<\/b> (want)<\/b><\/p>\n

Mong mu\u1ed1n l\u00e0 c\u1ea5p \u0111\u1ed9 th\u1ee9 hai, h\u00ecnh th\u00e0nh khi nhu c\u1ea7u t\u1ef1 nhi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ki\u1ebfn th\u1ee9c, v\u0103n h\u00f3a v\u00e0 c\u00e1 t\u00ednh c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n con ng\u01b0\u1eddi t\u1ed5 ch\u1ee9c ti\u00eau d\u00f9ng. N\u00f3i c\u00e1ch kh\u00e1c, mong mu\u1ed1n mua v\u00e0 d\u00f9ng m\u1ed9t lo\u1ea1i h\u00e0ng ho\u00e1 n\u00e0o \u0111\u00f3 h\u00ecnh th\u00e0nh khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 h\u01b0\u1edfng nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd v\u00e0o m\u1ed9t h\u00e0ng h\u00f3a c\u1ee5 th\u1ec3.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, ng\u01b0\u1eddi kinh doanh ph\u1ea3i t\u1ea1o ra mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. Ngh\u0129a l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 do c\u00e1c nh\u00e0 kinh doanh s\u00e1ng t\u1ea1o ra ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 tho\u1ea3 m\u00e3n nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi.\u00a0<\/p>\n

M\u1eb7t kh\u00e1c, c\u00f9ng m\u1ed9t nhu c\u1ea7u t\u1ef1 nhi\u00ean, nh\u01b0ng nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau th\u01b0\u1eddng c\u00f3 nh\u1eefng mong mu\u1ed1n kh\u00e1c nhau, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u1ecd c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u00ec cho kh\u00e1ch h\u00e0ng.<\/p>\n

Nhu c\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n (demand)<\/b><\/p>\n

Nhu c\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n h\u00ecnh th\u00e0nh khi nh\u1eefng ng\u01b0\u1eddi c\u00f3 mong mu\u1ed1n v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng mua \u0111\u01b0\u1ee3c n\u00f3. V\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 kh\u00e1i ni\u1ec7m c\u1ea7u trong kinh t\u1ebf h\u1ecdc. C\u1ea7u b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c l\u1ef1c l\u01b0\u1ee3ng kinh t\u1ebf (economic forces) bao g\u1ed3m: Thu nh\u1eadp, chi ph\u00ed v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a m\u1ed9t x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 chi ph\u00ed sinh s\u1ed1ng cu\u1ea3 c\u00e1c h\u1ed9 gia \u0111\u00ecnh.\u00a0<\/p>\n

\u0110\u1ed3ng th\u1eddi c\u1ea7u c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng c\u01a1 s\u1edf v\u1eadt ch\u1ea5t k\u0129 thu\u1eadt ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf bao g\u1ed3m h\u1ec7 th\u1ed1ng th\u00f4ng tin, h\u1ec7 th\u1ed1ng v\u1eadn t\u1ea3i, h\u1ec7 th\u1ed1ng t\u00e0i ch\u00ednh v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i.\u00a0<\/p>\n

Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p l\u00e0m marketing ph\u1ea3i cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c, ngh\u0129a l\u00e0 v\u1edbi gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9c mua v\u00e0 c\u00f3 s\u1eb5n t\u1ea1i n\u01a1i h\u1ecd c\u00f3 th\u1ec3 mua.<\/p>\n

Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh n\u1ea3y sinh t\u1eeb ph\u00e1t hi\u1ec7n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. B\u1edfi v\u00ec, doanh nghi\u1ec7p t\u1ea5t nhi\u00ean kh\u00f4ng th\u1ec3 th\u1ecfa m\u00e3n t\u1ea5t c\u1ea3 m\u1ecdi nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd ph\u1ea3i t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o nh\u1eefng nhu c\u1ea7u nh\u1ea5t \u0111\u1ecbnh c\u1ee7a m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee5 th\u1ec3.\u00a0<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hay th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p – nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing c\u1ee7a doanh nghi\u1ec7p s\u1ebd tr\u1ef1c ti\u1ebfp nh\u1eb1m v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u00e3 ch\u1ecdn.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Demand) trong marketing c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch bi\u1ec7n ch\u1ee9ng theo ba m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u t\u1ef1 nhi\u00ean, mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36365"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36365"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36365\/revisions"}],"predecessor-version":[{"id":68855,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36365\/revisions\/68855"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}