{"id":36369,"date":"2023-12-08T12:08:17","date_gmt":"2023-12-08T12:08:17","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-dong-co-cua-abraham-maslow-maslow-motivation-theory-la-gi.html"},"modified":"2023-12-24T21:44:13","modified_gmt":"2023-12-24T14:44:13","slug":"li-thuyet-dong-co-cua-abraham-maslow-maslow-motivation-theory-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-dong-co-cua-abraham-maslow-maslow-motivation-theory-la-gi.html","title":{"rendered":"L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a Abraham Maslow (Maslow Motivation Theory) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: marketingjournal)<\/p>\n<\/div>\n<\/div>\n

L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a Abraham Maslow\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a Abraham Maslow<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Maslow Motivation Theory.<\/b><\/p>\n

H\u1ecdc thuy\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a A.Maslow gi\u1ea3i th\u00edch s\u1ef1 th\u00fac \u0111\u1ea9y c\u1ee7a nhu c\u1ea7u t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau, c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n kh\u00e1c nhau. Nh\u1eefng n\u1ed9i dung ch\u00ednh c\u1ee7a h\u1ecdc thuy\u1ebft:<\/p>\n

C\u00f3 nhi\u1ec1u nhu c\u1ea7u c\u00f9ng t\u1ed3n t\u1ea1i trong m\u1ed9t c\u00e1 th\u1ec3. Ch\u00fang c\u1ea1nh tranh v\u1edbi nhau trong vi\u1ec7c th\u1ecfa m\u00e3n. C\u00e1c c\u00e1 nh\u00e2n s\u1ebd thi\u1ebft l\u1eadp m\u1ed9t tr\u1eadt t\u1ef1 \u01b0u ti\u00ean cho c\u00e1c nhu c\u1ea7u n\u00e0y theo m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c th\u1ecfa m\u00e3n ch\u00fang. “Th\u1ee9 b\u1eadc nhu c\u1ea7u” c\u1ee7a A.Maslow \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 sau:<\/p>\n

Th\u1ee9 b\u1eadc nhu c\u1ea7u c\u1ee7a Maslow<\/b><\/p>\n

Nhu c\u1ea7u t\u1ef1 ho\u00e0n thi\u1ec7n \u2192 Nhu c\u1ea7u \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, c\u00f3 \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i \u2192 Nhu c\u1ea7u x\u00e3 h\u1ed9i (C\u1ea3m gi\u00e1c th\u00e2n m\u1eadt, t\u00ecnh y\u00eau, giao l\u01b0u) \u2192 Nhu c\u1ea7u an to\u00e0n (mu\u1ed1n \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7, \u0111\u01b0\u1ee3c y\u00ean \u1ed5n\u2026) \u2192 Nhu c\u1ea7u sinh l\u00ed (\u0111\u00f3i, kh\u00e1t\u2026)<\/p>\n

Con ng\u01b0\u1eddi s\u1ebd c\u1ed1 g\u1eafng th\u1ecfa m\u00e3n nhu c\u1ea7u quan tr\u1ecdng nh\u1ea5t. Nhu c\u1ea7u \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n kh\u00f4ng c\u00f2n vai tr\u00f2 \u0111\u1ed9ng l\u1ef1c, con ng\u01b0\u1eddi h\u01b0\u1edbng t\u1edbi nh\u1eefng nhu c\u1ea7u ti\u1ebfp theo.<\/p>\n

\u00dd ngh\u0129a c\u1ee7a h\u1ecdc thuy\u1ebft trong marketing<\/font><\/h3>\n

Nh\u1eefng y\u1ebfu t\u1ed1 t\u00e2m l\u00ed l\u00e0 nh\u1eefng t\u00e1c nh\u00e2n b\u00ean trong ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00fac \u0111\u1ea9y ho\u1eb7c k\u00ecm h\u00e3m h\u00e0nh vi c\u1ee7a h\u1ecd. \u0110\u1ed9ng c\u01a1 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 t\u00e2m l\u00ed c\u01a1 b\u1ea3n \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

\u0110\u1ed9ng c\u01a1<\/b> l\u00e0 nhu c\u1ea7u \u0111\u00e3 tr\u1edf n\u00ean b\u1ee9c thi\u1ebft \u0111\u1ebfn m\u1ee9c bu\u1ed9c con ng\u01b0\u1eddi ph\u1ea3i h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u1ecfa man n\u00f3.\u00a0<\/p>\n

\u0110\u1ed9ng c\u01a1 l\u00e0 \u0111\u1ed9ng l\u1ef1c g\u00e2y s\u1ee9c \u00e9p, th\u00fac \u0111\u1ea9y con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u1ecfa m\u00e3n m\u1ed9t nhu c\u1ea7u hay \u01b0\u1edbc mu\u1ed1n n\u00e0o \u0111\u00f3 v\u1ec1 v\u1eadt ch\u1ea5t ho\u1eb7c v\u1ec1 tinh th\u1ea7n ho\u1eb7c c\u1ea3 hai. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed3ng ngh\u0129a v\u1edbi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1i th\u1ef1c s\u1ef1 h\u1ecd t\u00ecm mua v\u00e0 h\u1ecd mu\u1ed1n th\u1ecfa m\u00e3n nhu c\u1ea7u n\u00e0o.<\/p>\n

C\u00e1c nh\u00e0 t\u00e2m l\u00ed h\u1ecdc \u0111\u00e3 \u0111\u01b0a ra nhi\u1ec1u h\u1ecdc thuy\u1ebft gi\u1ea3i th\u00edch s\u1ef1 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e2n t\u00edch \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ed9ng c\u01a1 t\u1edbi h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. Trong \u0111\u00f3, c\u00f3 h\u1ecdc thuy\u1ebft c\u1ee7a A.Maslow ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u \u00fd ngh\u0129a trong vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

H\u1ecdc thuy\u1ebft A.Maslow gi\u00fap ng\u01b0\u1eddi l\u00e0m marketing nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ea7n ph\u1ea3i c\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c nhau, t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng, x\u00e3 h\u1ed9i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a Abraham Maslow (ti\u1ebfng Anh: Maslow Motivation Theory) l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ecdc thuy\u1ebft ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u \u00fd ngh\u0129a trong ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36369"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36369"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36369\/revisions"}],"predecessor-version":[{"id":68858,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36369\/revisions\/68858"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}