{"id":36371,"date":"2023-12-08T12:08:28","date_gmt":"2023-12-08T12:08:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-thuyet-cua-freud-freuds-psychoanalytic-theory-la-gi.html"},"modified":"2023-12-24T21:44:13","modified_gmt":"2023-12-24T14:44:13","slug":"hoc-thuyet-cua-freud-freuds-psychoanalytic-theory-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-thuyet-cua-freud-freuds-psychoanalytic-theory-la-gi.html","title":{"rendered":"H\u1ecdc thuy\u1ebft c\u1ee7a Freud (Freud’s psychoanalytic theory) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: online.husson)<\/p>\n<\/div>\n<\/div>\n

H\u1ecdc thuy\u1ebft c\u1ee7a Freud\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ecdc thuy\u1ebft c\u1ee7a Freud<\/b> hay thuy\u1ebft ph\u00e2n t\u00e2m h\u1ecdc<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Freud’s psychoanalytic theory\/\u00a0Freud’s motivation theory.<\/b><\/p>\n

Theo Freud, \u0111\u1eddi s\u1ed1ng t\u00e2m l\u00ed c\u1ee7a c\u00e1 nh\u00e2n (\u00fd th\u1ee9c) \u0111\u01b0\u1ee3c chia l\u00e0m ba b\u1ed9 ph\u1eadn: \u00fd th\u1ee9c, ti\u1ec1n \u00fd th\u1ee9c v\u00e0 v\u00f4 th\u1ee9c.<\/p>\n

\u00dd th\u1ee9c<\/b> l\u00e0 h\u00ecnh th\u1ee9c t\u1ed1i cao c\u1ee7a tr\u1ea1ng th\u00e1i t\u00e2m l\u00ed c\u1ee7a con ng\u01b0\u1eddi, l\u00e0 \u0111\u1eb7c tr\u01b0ng c\u1ea3 h\u00ecnh th\u1ee9c t\u01b0 duy logic v\u00e0 l\u00e0 t\u01b0 duy c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng. Khi con ng\u01b0\u1eddi \u00fd th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1i m\u00ecnh mu\u1ed1n, h\u00e0nh vi c\u1ee7a h\u1ecd lu\u00f4n c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “nhu c\u1ea7u mua ch\u1ee7 \u0111\u1ed9ng”.<\/p>\n

Ti\u1ec1n \u00fd th\u1ee9c<\/b> l\u00e0 b\u1ed9 ph\u1eadn c\u1ee7a \u00fd th\u1ee9c, nh\u01b0ng quan h\u1ec7 v\u1edbi t\u00ecnh hu\u1ed1ng tr\u1ef1c ti\u1ebfp b\u1ecb gi\u00e1n \u0111o\u1ea1n, n\u00ean trong nhi\u1ec1u t\u00ecnh hu\u1ed1ng con ng\u01b0\u1eddi kh\u00f4ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

Ti\u1ec1n \u00fd th\u1ee9c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n th\u00e0nh \u00fd th\u1ee9c th\u00f4ng qua s\u1ef1 li\u00ean h\u1ec7, t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c k\u00edch th\u00edch v\u1edbi nhu c\u1ea7u. \u1ede d\u1ea1ng ti\u1ec1n \u00fd th\u1ee9c, con ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a m\u00ecnh, nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c k\u00edch th\u00edch, nhu c\u1ea7u s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn.<\/p>\n

V\u00f4 th\u1ee9c<\/b> bao h\u00e0m nh\u1eefng qu\u00e1 tr\u00ecnh c\u1ee7a \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n, \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi c\u1ea3m x\u00fac, d\u1ee5c v\u1ecdng v\u00e0 b\u1ea3n n\u0103ng, mang t\u00ednh phi logic, t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 c\u00e1c th\u00e0nh t\u1ed1 c\u00f3 t\u00ednh t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a \u00fd ngh\u0129. M\u1ed7i nhu c\u1ea7u th\u01b0\u1eddng c\u00f3 m\u1ed9t giai \u0111o\u1ea1n nguy\u00ean th\u1ee7y c\u1ee7a v\u00f4 th\u1ee9c.<\/p>\n

\u00dd ngh\u0129a c\u1ee7a gi\u1ea3 thuy\u1ebft trong Marketing<\/font><\/h3>\n

Nh\u1eefng gi\u1ea3 thuy\u1ebft c\u1ee7a h\u1ecdc thuy\u1ebft Freud gi\u00fap marketing khai th\u00e1c c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00ed c\u00f3 th\u1ec3 bi\u1ebfn nhu c\u1ea7u th\u00e0nh \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng.<\/p>\n

Con ng\u01b0\u1eddi ph\u1ea7n l\u1edbn kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng t\u00e2m l\u00ed \u0111ang \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n

Con ng\u01b0\u1eddi lu\u00f4n t\u1ed3n t\u1ea1i nhi\u1ec1u lo\u1ea1i nhu c\u1ea7u. N\u00f3 th\u00fac \u00e9p con ng\u01b0\u1eddi th\u1ecfa m\u00e3n. Nh\u1eefng th\u00fac \u00e9p n\u00e0y kh\u00f4ng bao gi\u1edd bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n v\u00e0 b\u1ecb ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00f4i k\u00e9o, thu h\u00fat v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ea3i lu\u00f4n bi\u1ebft th\u1ee9c t\u1ec9nh (kh\u00eau g\u1ee3i) v\u00e0 duy tr\u00ec nh\u1eefng ham mu\u1ed1n \u0111\u00f3.<\/p>\n

\u0110\u1ed9ng c\u01a1 quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 t\u1eadp h\u1ee3p c\u00e1c l\u1ee3i \u00edch v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n h\u1ecd bi\u1ec3u l\u1ed9 ra b\u00ean ngo\u00e0i m\u00e0 c\u00f2n bao h\u00e0m c\u1ea3 nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n trong m\u1ed7i con ng\u01b0\u1eddi (nhu c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c n\u00f3i ra).\u00a0<\/p>\n

N\u1ebfu nh\u00ecn nh\u1eadn m\u1ed9t c\u00e1ch s\u00e2u xa c\u00f2n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, khi xem x\u00e9t l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 c\u1ea3 nh\u1eefng g\u00ec g\u1ee3i n\u00ean nh\u1eefng c\u1ea3m x\u00fac mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Ch\u00fang \u0111\u1ec1u\u00a0 c\u00f3 s\u1ee9c th\u00fac \u0111\u1ea9y ho\u1eb7c ng\u0103n c\u1ea3n vi\u1ec7c mua s\u1eafm, H\u1ecdc thuy\u1ebft S. Freud c\u00f2n gi\u1ea3i th\u00edch nh\u1eefng h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi (th\u00edch ho\u1eb7c s\u1ee3 h\u00e3i) b\u1ea5t b\u00ecnh th\u01b0\u1eddng, phi logic. Ch\u1eb3ng h\u1ea1n, nhi\u1ec1u ng\u01b0\u1eddi n\u1ed9i tr\u1ee3 cho r\u1eb1ng vi\u1ec7c h\u1ecd d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn r\u1ea5t ti\u1ec7n l\u1ee3i l\u00e0 ch\u1ee9ng t\u1ecf h\u1ecd l\u01b0\u1eddi bi\u1ebfng v\u00e0 v\u1ee5ng v\u1ec1.\u00a0<\/p>\n

H\u1ecdc thuy\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a S. Freud c\u00e0ng ch\u1ee9ng t\u1ecf quan ni\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a marketing l\u00e0 ho\u00e0n ch\u1ec9nh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ecdc thuy\u1ebft c\u1ee7a Freud (Freud’s psychoanalytic theory) l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ecdc thuy\u1ebft gi\u1ea3i th\u00edch s\u1ef1 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e2n t\u00edch \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ed9ng c\u01a1 t\u1edbi h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36371"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36371"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36371\/revisions"}],"predecessor-version":[{"id":68859,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36371\/revisions\/68859"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}