{"id":36372,"date":"2023-12-08T12:08:40","date_gmt":"2023-12-08T12:08:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-phan-phoi-va-su-dung-thong-tin-information-distributing-and-using-system-la-gi.html"},"modified":"2023-12-24T21:44:13","modified_gmt":"2023-12-24T14:44:13","slug":"he-thong-phan-phoi-va-su-dung-thong-tin-information-distributing-and-using-system-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-phan-phoi-va-su-dung-thong-tin-information-distributing-and-using-system-la-gi.html","title":{"rendered":"H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin (Information distributing and using system) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: risk-academy)<\/p>\n<\/div>\n<\/div>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: Information distributing and using system.<\/b><\/p>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin<\/b> l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 lu\u00f4n \u1edf tr\u1ea1ng th\u00e1i d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng.<\/p>\n

C\u00e1c th\u00f4ng tin mareting s\u1ebd kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb, n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing. V\u00ec v\u1eady, ng\u00e0y nay khi n\u00f3i \u0111\u1ebfn h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing kh\u00f4ng th\u1ec3 kh\u00f4ng n\u00f3i \u0111\u1ebfn vi\u1ec7c n\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing t\u1ed1t ph\u1ea3i lu\u00f4n \u1edf trong tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng cung c\u1ea5p c\u00e1c th\u00f4ng tin thi\u1ebft th\u1ef1c cho nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ec3 h\u1ecd ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing k\u1ecbp th\u1eddi.\u00a0<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, b\u1ed9 ph\u1eadn thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing ph\u1ea3i \u0111\u1ecbnh k\u00ec l\u00e0m b\u00e1o c\u00e1o v\u1ec1 k\u1ebft qu\u1ea3 thu th\u1eadp c\u00e1c th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean \u1edf b\u00ean ngo\u00e0i v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u marketing.<\/p>\n

Tuy nhi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing kh\u00f4ng ph\u1ea3i bao gi\u1edd c\u0169ng ch\u1edd \u0111\u1ee3i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin theo b\u00e1o c\u00e1o \u0111\u1ecbnh k\u00ec, nh\u1ea5t l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p ph\u1ea3i x\u1eed l\u00ed t\u00ecnh hu\u1ed1ng \u0111\u1eb7c th\u00f9 ho\u1eb7c ra quy\u1ebft \u0111\u1ecbnh t\u1ee9c th\u1eddi.<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ea1ng n\u1ed9i b\u1ed9 (intranet) v\u00e0 h\u1ec7 th\u1ed1ng m\u1ea1ng li\u00ean k\u1ebft gi\u1eefa c\u00f4ng ty v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i (extranets).\u00a0<\/p>\n

M\u1ea1ng n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef, c\u00e1c t\u00e0i li\u1ec7u th\u00f4ng tin d\u00e0nh cho nh\u00e2n vi\u00ean v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c n\u1eefa.\u00a0<\/p>\n

M\u1ea1ng li\u00ean k\u1ebft v\u1edbi b\u00ean ngo\u00e0i cho ph\u00e9p c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong m\u1ea1ng gi\u00e1 tr\u1ecb (value network) truy c\u1eadp \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, danh s\u00e1ch kh\u00e1ch h\u00e0ng, c\u00e1c giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng, danh s\u00e1ch \u0111\u1eb7t h\u00e0ng, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho…<\/p>\n

Nh\u1edd c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, ng\u00e0y nay c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u00f3 th\u1ec3 truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing c\u1ee7a c\u00f4ng ty \u1edf m\u1ecdi th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ecdi v\u1ecb tr\u00ed.\u00a0<\/p>\n

T\u1eeb m\u1ecdi \u0111\u1ecba \u0111i\u1ec3m, h\u1ecd c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin t\u1eeb c\u00f4ng ty hay t\u1eeb c\u00e1c d\u1eef li\u1ec7u b\u00ean ngo\u00e0i, ph\u00e2n t\u00edch ch\u00fang nh\u1edd s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m th\u1ed1ng k\u00ea, chu\u1ea9n b\u1ecb b\u00e1o c\u00e1o, tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o r\u1ed3i truy\u1ec1n \u0111i cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/i>, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin (ti\u1ebfng Anh: Information distributing and using system) l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36372"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36372"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36372\/revisions"}],"predecessor-version":[{"id":68860,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36372\/revisions\/68860"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}