{"id":36373,"date":"2023-12-08T12:08:50","date_gmt":"2023-12-08T12:08:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-phan-tich-thong-tin-marketing-marketing-information-analysing-system-la-gi.html"},"modified":"2023-12-24T21:44:13","modified_gmt":"2023-12-24T14:44:13","slug":"he-thong-phan-tich-thong-tin-marketing-marketing-information-analysing-system-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-phan-tich-thong-tin-marketing-marketing-information-analysing-system-la-gi.html","title":{"rendered":"H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin marketing (Marketing information analysing system) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: blog.ongage)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin marketing<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin marketing<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: <b>Marketing information analysing system.<\/b><\/p>\n<p><b>H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin marketing <\/b>l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch, ho\u00e0n thi\u1ec7n t\u00e0i li\u1ec7u v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. N\u00f3 bao g\u1ed3m ng\u00e2n h\u00e0ng th\u1ed1ng k\u00ea v\u00e0 ng\u00e2n h\u00e0ng m\u00f4 h\u00ecnh.<\/p>\n<p>&#8211; <b>Ng\u00e2n h\u00e0ng th\u1ed1ng k\u00ea<\/b>: l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7n \u0111\u1ea1i c\u1ee7a vi\u1ec7c x\u1eed l\u00ed th\u1ed1ng k\u00ea c\u00e1c th\u00f4ng tin, cho ph\u00e9p kh\u00e1m ph\u00e1 m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t s\u1ef1 ph\u1ee5 thu\u1ed9c l\u1eabn nhau gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 x\u00e1c l\u1eadp m\u1ee9c \u0111\u1ed9 tin c\u1eady th\u1ed1ng k\u00ea c\u1ee7a ch\u00fang.\u00a0<\/p>\n<p>Nh\u1edd nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u00f3, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi gi\u1ea3i \u0111\u00e1p v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/p>\n<p>+ \u0110\u00e2u l\u00e0 bi\u1ebfn s\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t \u1ea3nh h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ti\u00eau th\u1ee5, m\u1ed7i bi\u1ebfn s\u1ed1 \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>+ \u0110\u1eb7c tr\u01b0ng n\u00e0o l\u00e0 ti\u00eau chu\u1ea9n quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn mua h\u00e0ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p?<\/p>\n<p>+ \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p n\u1ebfu n\u00e2ng gi\u00e1 h\u00e0ng h\u00f3a l\u00ean 10% c\u00f2n chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng l\u00ean 2%?<\/p>\n<p>Vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo tham s\u1ed1 n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t, th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p c\u00f3 bao nhi\u00eau \u0111o\u1ea1n?<\/p>\n<p>&#8211; <b>Ng\u00e2n h\u00e0ng m\u00f4 h\u00ecnh<\/b>: l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc gi\u00fap cho nh\u00e0 qu\u1ea3n tr\u1ecb th\u00f4ng qua c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing t\u1ed1i \u01b0u h\u01a1n. V\u00ed d\u1ee5:<\/p>\n<p>+ M\u00f4 h\u00ecnh t\u00ednh gi\u00e1<\/p>\n<p>+ M\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh t\u1ed5 h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o&#8230;<\/p>\n<p>M\u1ed7i m\u00f4 h\u00ecnh g\u1ed3m m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c bi\u1ebfn li\u00ean h\u1ec7 qua l\u1ea1i v\u1edbi nhau, bi\u1ec3u di\u1ec5n m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ed3n t\u1ea1i th\u1ef1c s\u1ef1 nh\u1ea5t \u0111\u1ecbnh, m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 th\u1ef1c hay m\u1ed9t k\u1ebft qu\u1ea3 n\u00e0o \u0111\u00f3.<\/p>\n<p><b>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b>\u00a0\u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo nh\u1eefng ti\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh sao cho m\u1ed7i nh\u00f3m g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung, c\u00f3 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua gi\u1ed1ng nhau.<\/p>\n<p><b>\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 c\u00f3 \u0111\u00f2i h\u1ecfi (ph\u1ea3n \u1ee9ng) nh\u01b0 nhau \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c k\u00edch th\u00edch marketing.<\/p>\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng trong c\u00f9ng m\u1ed9t \u0111o\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh chung (nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n, th\u00f3i quen mua h\u00e0ng, s\u1ee9c mua) ho\u1eb7c ph\u1ea3n \u1ee9ng gi\u1ed1ng nhau tr\u01b0\u1edbc c\u00f9ng m\u1ed9t k\u00edch th\u00edch marketing. Ph\u1ea3i c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh marketing ri\u00eang cho m\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS.  Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/i>, <i>)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin marketing (ti\u1ebfng Anh: Marketing information analysing system) l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36373"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36373"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36373\/revisions"}],"predecessor-version":[{"id":68861,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36373\/revisions\/68861"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}