{"id":36394,"date":"2023-12-08T12:09:24","date_gmt":"2023-12-08T12:09:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-thu-thap-thong-tin-marketing-thuong-xuyen-ben-ngoai-la-gi.html"},"modified":"2023-12-24T21:44:14","modified_gmt":"2023-12-24T14:44:14","slug":"he-thong-thu-thap-thong-tin-marketing-thuong-xuyen-ben-ngoai-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-thu-thap-thong-tin-marketing-thuong-xuyen-ben-ngoai-la-gi.html","title":{"rendered":"H\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean b\u00ean ngo\u00e0i l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: bengard-personal.de)<\/p>\n<\/div>\n<\/div>\n

H\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean b\u00ean ngo\u00e0i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean b\u00ean ngo\u00e0i<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: external regular marketing information collection system.<\/b><\/p>\n

H\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean b\u00ean ngo\u00e0i<\/b> l\u00e0 h\u1ec7 th\u1ed1ng thu th\u1eadp, ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 c\u00f4ng khai v\u1ec1 \u0111\u1ed1i thu c\u1ea1nh tranh v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n x\u1ea3y ra thu\u1ed9c m\u00f4i tr\u01b0\u1eddng marketing.<\/p>\n

H\u1ec7 th\u1ed1ng n\u00e0y cung c\u1ea5p cho ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n m\u1edbi nh\u1ea5t di\u1ec5n ra tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.\u00a0<\/p>\n

Th\u00f4ng tin lo\u1ea1i n\u00e0y c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb s\u00e1ch, b\u00e1o, c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, c\u00e1c c\u1ed9ng s\u1ef1 c\u1ee7a c\u00f4ng ty, c\u00e1c trung gian marketing, theo d\u00f5i c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o.<\/p>\n

Th\u1eadm ch\u00ed n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u0103m quan gian h\u00e0ng c\u1ee7a h\u1ecd, tham d\u1ef1 c\u00e1c cu\u1ed9c khai tr\u01b0\u01a1ng m\u1edf c\u1eeda.<\/p>\n

Ngo\u00e0i ra, \u0111\u1ec3 c\u00f3 th\u00f4ng tin b\u00ean ngo\u00e0i th\u01b0\u1eddng xuy\u00ean v\u00e0 k\u1ecbp th\u1eddi, c\u00e1c doanh nghi\u1ec7p c\u1ea7n hu\u1ea5n luy\u1ec7n v\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ghi ch\u00e9p v\u00e0 cung c\u1ea5p c\u00e1c s\u1ef1 ki\u1ec7n \u0111ang x\u1ea3y ra, khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb th\u00f4ng b\u00e1o nh\u1eefng tin t\u1ee9c quan tr\u1ecdng kh\u00e1c.\u00a0<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 t\u1ed5 ch\u1ee9c b\u1ed9 ph\u1eadn thu ph\u00e1t th\u00f4ng tin h\u00e0ng ng\u00e0y. Th\u1eadm ch\u00ed, c\u00f4ng ty c\u00f3 th\u1ec3 mua th\u00f4ng tin c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 th\u00f4ng tin marketing.\u00a0<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin marketing b\u00ean ngo\u00e0i hi\u1ec7n nay ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u00ecnh th\u1ee9c “T\u00ecnh b\u00e1o marketing” (Marketing Intelligence) do ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty mu\u1ed1n bi\u1ebft v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

T\u00ecnh b\u00e1o marketing c\u00f3 r\u1ea5t nhi\u1ec1u k\u0129 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng: kh\u1ea3o v\u1ea5n c\u00e1c nh\u00e2n vi\u00ean trong c\u00f4ng ty, so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecm ki\u1ebfm th\u00f4ng tin qua m\u1ea1ng, tham d\u1ef1 c\u00e1c cu\u1ed9c tri\u1ec3n l\u00e3m trong ng\u00e0nh, th\u00e2m ch\u00ed c\u1ea3 vi\u1ec7c mua v\u00e0 khai th\u00e1c th\u00f4ng tin t\u1eeb “ph\u1ebf th\u1ea3i, r\u00e1c” c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Minh h\u1ecda<\/b><\/p>\n

Thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eeb website c\u1ee7a h\u1ecd<\/p>\n

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, n\u1eafm r\u00f5 th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o.\u00a0<\/p>\n

Vi\u1ec7c n\u0103m r\u00f5 th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p v\u1ea1ch ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0\u1eddng l\u1ed1i kinh doanh ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng \u1ee9ng ph\u00f3 v\u00e0 ph\u00e2n c\u00f4ng tr\u01b0\u1edbc nh\u1eefng \u0111\u1ed9ng th\u00e1i c\u1ee7a h\u1ecd.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c kinh doanh. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u00f3 l\u00e0 website.\u00a0<\/p>\n

V\u1eady ta c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin g\u00ec t\u1eeb website c\u1ee7a \u0111\u1ed1i th\u1ee7?\u00a0<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi v\u00f4 c\u00f9ng \u0111a d\u1ea1ng, t\u1eeb c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung c\u1ea5p, \u0111\u1eb7c t\u00ednh v\u00e0 l\u1ee3i \u00edch, gi\u00e1 c\u1ea3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n… cho \u0111\u1ebfn c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ed1t c\u00e1n, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 r\u1ea5t nh\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c.<\/p>\n

(Ngu\u1ed3n: T\u00f3m l\u01b0\u1ee3c t\u1eeb b\u00e0i vi\u1ebft “Thu th\u1eadp th\u00f4ng tin \u0111\u1ed1i th\u1ee7 – H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb Website”, t\u00e1c gi\u1ea3 Ph\u1ea1m V\u0169 Ho\u00e0ng Qu\u00e2n, b\u00e1o Doanh nh\u00e2n S\u00e0i G\u00f2n Online)<\/i><\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/i>, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean b\u00ean ngo\u00e0i (ti\u1ebfng Anh: external regular marketing information collection system) l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36394"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36394"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36394\/revisions"}],"predecessor-version":[{"id":68866,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36394\/revisions\/68866"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}