{"id":36396,"date":"2023-12-08T12:09:41","date_gmt":"2023-12-08T12:09:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-bao-cao-noi-bo-internal-reporting-systems-trong-marketing-la-gi.html"},"modified":"2023-12-24T21:44:14","modified_gmt":"2023-12-24T14:44:14","slug":"he-thong-bao-cao-noi-bo-internal-reporting-systems-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-bao-cao-noi-bo-internal-reporting-systems-trong-marketing-la-gi.html","title":{"rendered":"H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o n\u1ed9i b\u1ed9 (Internal reporting systems) trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: oreidasgraxas)<\/p>\n<\/div>\n<\/div>\n

H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o n\u1ed9i b\u1ed9<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o n\u1ed9i b\u1ed9<\/b>\u00a0trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: Internal reporting systems<\/b>.<\/p>\n

Ng\u00e0y nay, nh\u1edd h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, h\u1ea7u nh\u01b0 \u1edf b\u1ea5t k\u00ec c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 h\u1ec7 th\u1ed1ng th\u00f4ng tin n\u1ed9i b\u1ed9 r\u1ea5t phong ph\u00fa.\u00a0<\/p>\n

H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o n\u1ed9i b\u1ed9<\/b> l\u00e0 h\u1ec7 th\u1ed1ng, trong \u0111\u00f3 th\u00f4ng tin n\u1ed9i b\u1ed9 c\u1ee7a m\u1ed7i c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd th\u00f4ng qua ch\u1ebf \u0111\u1ed9 b\u00e1o c\u00e1o k\u1ebf to\u00e1n n\u1ed9i b\u1ed9, qua \u0111\u00f3 ch\u00fang ph\u1ea3n \u00e1nh c\u00e1c ch\u1ec9 ti\u00eau v\u1ec1 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 th\u01b0\u1eddng xuy\u00ean, t\u1ed5ng s\u1ed1 chi ph\u00ed, kh\u1ed1i l\u01b0\u1ee3ng d\u1ef1 tr\u1eef v\u1eadt t\u01b0, s\u01b0 chu chuy\u1ec3n ti\u1ec1n m\u1eb7t.\u00a0<\/p>\n

B\u1ed9 ph\u1eadn qu\u1ea3n tr\u1ecb s\u1ea3n xu\u1ea5t l\u1ea1i c\u00f3 c\u00e1c th\u00f4ng tin t\u01b0\u1eddng tr\u00ecnh v\u1ec1 l\u1ecbch s\u1ea3n xu\u1ea5t, ti\u1ebfn \u0111\u1ed9 chuy\u1ec3n h\u00e0ng v\u00e0 l\u01b0\u1ee3ng t\u1ed3n kho h\u00e0ng h\u00f3a. B\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 th\u00f4ng tin v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng t\u1ed3n t\u1ea1i c\u1ea7n kh\u1eafc ph\u1ee5c.\u00a0<\/p>\n

B\u1ed9 ph\u1eadn marketing c\u00f3 c\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecba l\u00ed, t\u00e2m l\u00ed v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 ph\u1ea3n \u1ee9ng c\u1ee7a c\u00e1c trung gian v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c giao d\u1ecbch t\u1ea1i \u0111i\u1ec3m b\u00e1n…\u00a0<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

Ng\u00e0y nay, ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp x\u1eed l\u00ed theo y\u00eau c\u1ea7u c\u1ee7a qu\u1ea3n tr\u1ecb marketing trong m\u1ed9t th\u1eddi gian ng\u1eafn. N\u1ebfu t\u1eadn d\u1ee5ng t\u1ed1t nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00e1c c\u00f4ng ty.\u00a0<\/p>\n

C\u00f4ng ty n\u00e0o c\u00e0ng x\u1eed l\u00ed th\u00f4ng tin n\u1ed9i b\u1ed9 chi ti\u1ebft theo y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb marketing th\u00ec c\u00e0ng gi\u00fap h\u1ecd ph\u00e1t hi\u1ec7n v\u00e0 khai th\u00e1c nhanh c\u00e1c c\u01a1 h\u1ed9i, \u0111\u1ed3ng th\u1eddi s\u1ebd \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c do s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng, do \u0111\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u00e0ng cao v\u00e0 tr\u00e1nh r\u1ee7i ro c\u00e0ng l\u1edbn.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/h3>\n

Nh\u00ecn chung, thu th\u1eadp th\u00f4ng tin n\u1ed9i b\u1ed9 s\u1ebd nhanh v\u00e0 ti\u1ebft ki\u1ec7m ph\u00ed t\u1ed5n, nh\u01b0ng ch\u00fang c\u00f3 m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u01b0:\u00a0<\/p>\n

N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c thu th\u1eadp cho nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c, n\u00ean th\u00f4ng tin c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c kh\u00f4ng \u1edf d\u1ea1ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh marketing, th\u00f4ng tin c\u00f3 th\u1ec3 l\u1ea1c h\u1eadu, chi ph\u00ed \u0111\u1ec3 c\u1eadp nh\u1eadt l\u1ea1i t\u1ed1n k\u00e9m;\u00a0<\/p>\n

Cu\u1ed1i c\u00f9ng l\u00e0 th\u00f4ng tin c\u00f3 th\u1ec3 qu\u00e1 \u0111\u1ed3 s\u1ed9 \u1edf nh\u1eefng c\u00f4ng ty l\u1edbn, \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi qu\u1ea3n l\u00ed g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c truy c\u1eadp ch\u00fang.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/i>, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o n\u1ed9i b\u1ed9 (ti\u1ebfng Anh: Internal reporting systems) l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36396"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36396"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36396\/revisions"}],"predecessor-version":[{"id":68868,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36396\/revisions\/68868"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}