{"id":36403,"date":"2023-12-08T12:10:19","date_gmt":"2023-12-08T12:10:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nguoi-mua-buyer-duoc-hieu-nhu-the-nao-cac-dang-giai-quyet-van-de-mua.html"},"modified":"2023-12-24T21:44:15","modified_gmt":"2023-12-24T14:44:15","slug":"nguoi-mua-buyer-duoc-hieu-nhu-the-nao-cac-dang-giai-quyet-van-de-mua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nguoi-mua-buyer-duoc-hieu-nhu-the-nao-cac-dang-giai-quyet-van-de-mua.html","title":{"rendered":"Ng\u01b0\u1eddi mua (Buyer) \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c d\u1ea1ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 mua"},"content":{"rendered":"
\n

\n

\n

\n

\n

\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Correteando la Chuleta)<\/i><\/p>\n<\/div>\n<\/div>\n

Ng\u01b0\u1eddi mua (Buyer)<\/b><\/p>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ng\u01b0\u1eddi mua <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Buyer<\/b> hay Vendee,<\/b> Customer<\/b>, Purchaser<\/b><\/p>\n

Ng\u01b0\u1eddi mua<\/b> l\u00e0 ng\u01b0\u1eddi tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua c\u00f3 li\u00ean quan \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/p>\n

Tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua m\u1ed9t h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n c\u0169ng c\u00f3 nhi\u1ec1u lo\u1ea1i ng\u01b0\u1eddi kh\u00e1c nhau. Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb marketing c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng ai c\u00f3 li\u00ean quan \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua v\u00e0 m\u1ed7i ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 g\u00ec? M\u1ed9t s\u1ed1 lo\u1ea1i ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh mua nh\u01b0 sau:<\/p>\n

– Ng\u01b0\u1eddi kh\u1edfi x\u01b0\u1edbng<\/i> l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u1ec1 ngh\u1ecb ho\u1eb7c c\u00f3 \u00fd ngh\u0129 v\u1ec1 vi\u1ec7c mua m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.\u00a0<\/p>\n

– Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/i> l\u00e0 ng\u01b0\u1eddi m\u00e0 quan \u0111i\u1ec3m ho\u1eb7c l\u1eddi khuy\u00ean c\u1ee7a h\u1ecd c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua.\u00a0<\/p>\n

– Ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh<\/i> l\u00e0 ng\u01b0\u1eddi sau c\u00f9ng x\u00e1c \u0111\u1ecbnh n\u00ean mua hay kh\u00f4ng? Mua c\u00e1i g\u00ec, mua nh\u01b0 th\u1ebf n\u00e0o ho\u1eb7c mua \u1edf \u0111\u00e2u.\u00a0<\/p>\n

– Ng\u01b0\u1eddi mua<\/i> l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp \u0111i mua s\u1eafm.\u00a0<\/p>\n

– Ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/i> l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n

Doanh nghi\u1ec7p kinh doanh h\u00e0ng ti\u00eau d\u00f9ng c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng ai trong gia \u0111\u00ecnh tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p marketing g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi. .<\/p>\n

Trong qu\u00e1 tr\u00ecnh mua m\u1ed9t s\u1ed1 lo\u1ea1i s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n c\u1ea3 5 b\u01b0\u1edbc c\u1ee7a qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c, c\u00f3 th\u1ec3 h\u1ecd ch\u1ec9 th\u1ef1c hi\u1ec7n m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 b\u01b0\u1edbc v\u00e0 \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 quan t\u00e2m, \u00fd ngh\u0129a kinh t\u1ebf v\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi vi\u1ec7c mua.\u00a0<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi mua c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m cao, \u00edt nh\u1ea5t c\u00f3 m\u1ed9t trong ba \u0111\u1eb7c \u0111i\u1ec3m: (1) \u0110\u1eaft gi\u00e1\u00a0<\/p>\n

(2) C\u00f3 th\u1ec3 c\u00f3 h\u1eadu qu\u1ea3 x\u00e3 h\u1ed9i nghi\u00eam tr\u1ecdng<\/p>\n

(3) C\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh h\u00ecnh \u1ea3nh n\u00e0y \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi mua<\/p>\n

C\u00e1c d\u1ea1ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 mua<\/font><\/h3>\n

H\u00e0nh vi mua theo th\u00f3i quen<\/b><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua v\u00e0 ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 thu\u1ed1c \u0111\u00e1nh r\u0103ng v\u00e0 s\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1 v\u00e0 l\u00e0m quy\u1ebft \u0111\u1ecbnh mua ngay. H\u1ecd \u00edt quan t\u00e2m t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin b\u00ean ngo\u00e0i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u1ea3 n\u0103ng thay th\u1ebf, quy\u1ebft \u0111\u1ecbnh mua tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen th\u1ef1c s\u1ef1.\u00a0<\/p>\n

D\u1ea1ng mua theo th\u00f3i quen th\u01b0\u1eddng x\u1ea3y ra trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p mua c\u00e1c s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t gi\u00e1 r\u1ebb, nhu c\u1ea7u ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean. Ng\u01b0\u1eddi mua qu\u00e1 quen thu\u1ed9c v\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m, bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng v\u00e0 c\u00f3 nh\u1eefng s\u1edf th\u00edch th\u1ecb hi\u1ebfu r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, h\u1ecd kh\u00f4ng ph\u1ea3i m\u1ea5t c\u00f4ng suy ngh\u0129 v\u00e0 m\u1ea5t th\u1eddi gian cho vi\u1ec7c mua.<\/p>\n

Ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 th\u1ecfa m\u00e3n th\u01b0\u1eddng xuy\u00ean cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch duy tr\u00ec nh\u1ea5t qu\u00e1n v\u1ec1 ph\u1ea9m ch\u1ea5t, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 c\u1ea3. H\u1ecd c\u0169ng ph\u1ea3i thu h\u00fat nh\u1eefng ng\u01b0\u1eddi mua m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u01b0a ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u1edbi v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00e1ch tr\u01b0ng b\u00e0y c\u00f3 t\u00ednh ch\u1ea5t g\u1ee3i \u00fd mua v\u00e0 c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1.<\/p>\n

H\u00e0nh vi mua c\u00f3 suy ngh\u0129 nh\u01b0ng c\u00f3 gi\u1edbi h\u1ea1n\u00a0<\/b><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 tin v\u00e0 d\u1ef1a v\u00e0o b\u1ea1n b\u00e8 \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u1ea3 n\u0103ng thay th\u1ebf.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng “gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 mua c\u00f3 gi\u1edbi h\u1ea1n” trong vi\u1ec7c ch\u1ecdn m\u1ed9t ti\u1ec7m \u0103n, m\u1ed9t d\u1ee5ng c\u1ee5 th\u1ec3 thao v\u00e0 trong nh\u1eefng ho\u00e0n c\u1ea3nh mua b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c mua.<\/p>\n

Ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m s\u1ef1 lo l\u1eafng, may r\u1ee7i b\u1eb1ng c\u00e1ch ph\u00e1c th\u1ea3o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u00e0m t\u0103ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n

Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u00f3 t\u00ednh ch\u1ea5t m\u1edf r\u1ed9ng<\/b><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c mua c\u00f3 t\u00ednh ch\u1ea5t ph\u1ee9c t\u1ea1p, ng\u01b0\u1eddi mua kh\u00f4ng bi\u1ebft v\u00e0 kh\u00f4ng \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, t\u1eebng giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh mua c\u1ea7n c\u00f3 th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin bao qu\u00e1t \u0111\u1ec3 nh\u1eadn d\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u1ea3 n\u0103ng thay th\u1ebf v\u1edbi m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

D\u1ea1ng mua theo ki\u1ec3u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u00f3 t\u00ednh ch\u1ea5t m\u1edf r\u1ed9ng th\u01b0\u1eddng ph\u1ed5 bi\u1ebfn \u0111\u1ed5i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi mua c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m cao nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, h\u00e0ng \u0111i\u1ec7n t\u1eed, c\u1ed5 phi\u1ebfu…<\/p>\n

Ng\u01b0\u1eddi l\u00e0m marketing nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c lo\u1ea1i mua \u0111\u1eb7c bi\u1ec7t n\u00e0y ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ng\u01b0\u1eddi mua t\u00ecm hi\u1ec3u c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1ea7m quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a ch\u00fang so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ng\u01b0\u1eddi mua (ti\u1ebfng Anh: Buyer) l\u00e0 ng\u01b0\u1eddi tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua c\u00f3 li\u00ean quan \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. Theo \u0111\u00f3, c\u00f3 c\u00e1c d\u1ea1ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 mua c\u1ea7n bi\u1ebft.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36403"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36403"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36403\/revisions"}],"predecessor-version":[{"id":68873,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36403\/revisions\/68873"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}