{"id":36416,"date":"2023-12-08T12:11:37","date_gmt":"2023-12-08T12:11:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quyet-dinh-mua-decide-to-buy-cua-nguoi-tieu-dung-la-gi.html"},"modified":"2023-12-24T21:44:25","modified_gmt":"2023-12-24T14:44:25","slug":"quyet-dinh-mua-decide-to-buy-cua-nguoi-tieu-dung-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quyet-dinh-mua-decide-to-buy-cua-nguoi-tieu-dung-la-gi.html","title":{"rendered":"Quy\u1ebft \u0111\u1ecbnh mua (Decide To Buy) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Deltaviet)<\/i><\/p>\n<\/div>\n<\/div>\n

Quy\u1ebft \u0111\u1ecbnh mua\u00a0(Decide To Buy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Quy\u1ebft \u0111\u1ecbnh mua<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Decide To Buy<\/b>.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh mua<\/b> l\u00e0 \u00fd \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau khi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng thay th\u1ebf khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e3 s\u1eafp x\u1ebfp ch\u00fang theo m\u1ed9t th\u1ee9 b\u1eadc.<\/p>\n

Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua<\/font><\/h3>\n

B\u00ecnh th\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m “t\u1ed1t nh\u1ea5t” theo \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd, n\u00f3i chung c\u00f3 hai y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 x\u1ea3y ra t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t gi\u1eefa c\u00f3 \u00fd \u0111\u1ecbnh mua v\u00e0 quy\u1ebft \u0111\u1ecbnh mua th\u1eadt s\u1ef1.<\/p>\n

Th\u1ee9 nh\u1ea5t l\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c<\/b><\/p>\n

Th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8 s\u1ebd l\u00e0m thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh mua tu\u1ef3 thu\u1ed9c hai \u0111i\u1ec1u ki\u1ec7n:\u00a0<\/p>\n

(1) C\u01b0\u1eddng \u0111\u1ed9 c\u1ee7a th\u00e1i \u0111\u1ed9 ph\u1ea3n \u0111\u1ed1i.<\/p>\n

(2) M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u01b0\u1eddng \u0111\u1ed9 ph\u1ea3n \u0111\u1ed1i c\u00e0ng m\u1ea1nh, v\u00e0 ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i c\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn, c\u00e0ng l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh mua.<\/p>\n

Th\u1ee9 hai l\u00e0 \u00fd \u0111\u1ecbnh mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng y\u1ebfu t\u1ed1 ho\u00e0n c\u1ea3nh kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c.\u00a0<\/b><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00ecnh th\u00e0nh \u00fd \u0111\u1ecbnh mua d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e2n s\u00e1ch \u0111\u00e3 c\u00f3 c\u1ee7a gia \u0111\u00ecnh, m\u1ee9c gi\u00e1 c\u1ea3, v\u00e0 l\u1ee3i \u00edch \u0111\u00e3 c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m. Khi s\u1eafp \u0111i mua, c\u00e1c y\u1ebfu t\u1ed1 ho\u00e0n c\u1ea3nh b\u1ea5t ng\u1edd thay \u0111\u1ed5i l\u00e0m cho h\u1ecd thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh mua.\u00a0<\/p>\n

V\u00ed d\u1ee5, c\u00f3 nh\u1eefng nhu c\u1ea7u mua s\u1eafm c\u1ea5p b\u00e1ch h\u01a1n xu\u1ea5t hi\u1ec7n. B\u1edfi v\u1eady, t\u1eeb \u00fd \u0111\u1ecbnh mua \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua v\u1eabn c\u00f2n m\u1ed9t kho\u1ea3ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eeda \u0111\u1ed5i, tr\u00ec ho\u00e3n ho\u1eb7c b\u00e3i b\u1ecf m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn c\u1ee7a nh\u1eefng r\u1ee7i ro \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c. Vi\u1ec7c mua s\u1eafm n\u1ebfu c\u00f3 kh\u1ea3 n\u0103ng r\u1ee7i ro m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 \u0111o\u00e1n ch\u1eafc k\u1ebft qu\u1ea3 s\u1ebd g\u00e2y n\u00ean s\u1ef1 lo l\u1eafng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u1ec1 r\u1ee7i ro thay \u0111\u1ed5i theo s\u1ed1 l\u01b0\u1ee3ng ti\u1ec1n b\u1ecf ra mua, s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn trong \u0111\u00e1nh gi\u00e1 v\u00e0 m\u1ee9c \u0111\u1ed9 t\u1ef1 tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00ecm c\u00e1ch gi\u1ea3m b\u1edbt r\u1ee7i ro, nh\u01b0 tr\u00e1nh quy\u1ebft \u0111\u1ecbnh, ki\u1ec3m tra qua th\u00f4ng tin t\u1eeb b\u1ea1n b\u00e8 ho\u1eb7c ch\u1ec9 mua t\u1eeb nh\u1eefng c\u1eeda h\u00e0ng l\u1edbn v\u00e0 c\u00f3 b\u1ea3o h\u00e0nh.\u00a0<\/p>\n

Ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y c\u1ea3m gi\u00e1c lo l\u1eafng \u0111\u00f3 v\u00e0 cung c\u1ea5p th\u00f4ng tin c\u00f9ng nh\u1eefng bi\u1ec7n ph\u00e1p marketing l\u00e0m gi\u1ea3m \u0111i lo l\u1eafng c\u1ee7a h\u1ecd.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quy\u1ebft \u0111\u1ecbnh mua (ti\u1ebfng Anh: Decide To Buy) l\u00e0 \u00fd \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau khi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng thay th\u1ebf khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e3 s\u1eafp x\u1ebfp ch\u00fang theo m\u1ed9t th\u1ee9 b\u1eadc.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36416"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36416"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36416\/revisions"}],"predecessor-version":[{"id":68881,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36416\/revisions\/68881"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}