{"id":36418,"date":"2023-12-08T12:11:44","date_gmt":"2023-12-08T12:11:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muc-tieu-cua-doi-thu-opponents-goal-la-gi-xac-dinh-muc-tieu-cua-doi-thu-trong-marketing.html"},"modified":"2023-12-24T21:44:25","modified_gmt":"2023-12-24T14:44:25","slug":"muc-tieu-cua-doi-thu-opponents-goal-la-gi-xac-dinh-muc-tieu-cua-doi-thu-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muc-tieu-cua-doi-thu-opponents-goal-la-gi-xac-dinh-muc-tieu-cua-doi-thu-trong-marketing.html","title":{"rendered":"M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 (Opponent’s Goal) l\u00e0 g\u00ec? X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 trong marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: de.123rf.com)<\/i><\/p>\n<\/div>\n<\/div>\n

M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 (Opponent’s Goal)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Opponent’s Goal.<\/b><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7<\/b>\u00a0l\u00e0 nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed1i th\u1ee7 mu\u1ed1n theo \u0111u\u1ed5i, l\u00e0 nh\u00e2n t\u1ed1 \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi kinh doanh c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 \u0111\u1ed1i th\u1ee7 th\u1ef1c hi\u1ec7n.<\/p>\n

Ph\u00e1t hi\u1ec7n v\u00e0 theo d\u00f5i m\u1ee5c ti\u00eau m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang theo \u0111u\u1ed5i l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 nh\u00e0 qu\u1ea3n l\u00ed marketing ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh nh\u1eb1m v\u00f4 hi\u1ec7u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c m\u00e0 \u0111\u1ed1i th\u1ee7 \u00e1p d\u1ee5ng.\u00a0<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/font><\/h3>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u1ea7n:<\/p>\n

– \u0110\u01b0a ra c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u1ec3 d\u1ef1 b\u1ea3o m\u1ee5c ti\u00eau, d\u1ef1 b\u00e1o chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u00e1p d\u1ee5ng v\u1edbi t\u1eebng m\u1ee5c ti\u00eau.<\/p>\n

\u00a0– Xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng d\u1eef li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng quan s\u00e1t \u0111\u01b0\u1ee3c \u0111\u1ec3 d\u1ef1 b\u00e1o c\u00e1c m\u1ee5c ti\u00eau. Nh\u1eefng th\u00f4ng tin quan tr\u1ecdng c\u00f3 th\u1ec3 l\u00e0 l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed1i th\u1ee7, th\u1ef1c tr\u1ea1ng kinh doanh hi\u1ec7n c\u00f3, n\u0103ng l\u1ef1c c\u1ee7a ban l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c v\u00e0 g\u00e1nh n\u1eb7ng c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, kh\u1ea3 n\u0103ng v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n

– C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 s\u1ea3n ph\u1ea9m th\u1ecb tr\u01b0\u1eddng m\u00e0 Ansoft \u0111\u01b0a ra \u0111\u1ec3 xem \u0111\u1ed1i th\u1ee7 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m hay th\u1ecb tr\u01b0\u1eddng, x\u00e2m nh\u1eadp theo ki\u1ec3u h\u1edbt v\u00e1ng hay th\u00e2m nh\u1eadp s\u00e2u.<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u1ea7n ph\u1ea3i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi nh\u01b0: M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1i g\u00ec? \u0110\u1ed1i th\u1ee7 lu\u00f4n \u0111\u1ea1t t\u1edbi v\u1ecb th\u1ebf n\u00e0o trong t\u01b0\u01a1ng lai. H\u1ecd mu\u1ed1n kinh doanh m\u1ed9t c\u00e1ch h\u00f2a b\u00ecnh hay s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c hung h\u0103ng nh\u1eb1m lo\u1ea1i c\u00e1c doanh nghi\u1ec7p kh\u00e1c ra kh\u1ecfi th\u01b0\u1eddng tr\u01b0\u1eddng.<\/p>\n

C\u00e1c th\u00f4ng tin thu nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap doanh nghi\u1ec7p ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00e1c d\u1ef1 \u0111o\u00e1n khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7<\/b><\/p>\n

Khi bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n

\u00a0– M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1ec1 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n

– Kh\u1ea3 n\u0103ng thay \u0111\u1ed5i chi\u1ebfn th\u1ee9c c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u00e0 tr\u01b0\u1edbc nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n

– T\u00ednh ch\u1ea5t c\u1ee7a c\u00e1c ph\u1ea3n \u1ee9ng \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebft qu\u1ea3 m\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t t\u1edbi.<\/p>\n

Ngo\u00e0i ra, khi ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh, nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u1ea7n nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd v\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 (ti\u1ebfng Anh: Opponent’s Goal) l\u00e0 nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed1i th\u1ee7 mu\u1ed1n theo \u0111u\u1ed5i, l\u00e0 nh\u00e2n t\u1ed1 \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi kinh doanh c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 \u0111\u1ed1i th\u1ee7 th\u1ef1c hi\u1ec7n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36418"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36418"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36418\/revisions"}],"predecessor-version":[{"id":68882,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36418\/revisions\/68882"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}