{"id":36420,"date":"2023-12-08T12:12:01","date_gmt":"2023-12-08T12:12:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-do-nhom-chien-luoc-strategic-group-map-la-gi-xay-dung-ban-do-nhom-chien-luoc.html"},"modified":"2023-12-24T21:44:26","modified_gmt":"2023-12-24T14:44:26","slug":"ban-do-nhom-chien-luoc-strategic-group-map-la-gi-xay-dung-ban-do-nhom-chien-luoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-do-nhom-chien-luoc-strategic-group-map-la-gi-xay-dung-ban-do-nhom-chien-luoc.html","title":{"rendered":"B\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c (Strategic Group Map) l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: LendizHub)<\/i><\/p>\n<\/div>\n<\/div>\n

B\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c (Strategic Group Map)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Strategic Group Map.<\/b><\/p>\n

B\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c <\/b>l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/p>\n

Vai tr\u00f2<\/b><\/p>\n

B\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho nh\u1eefng s\u1ea3n ph\u1ea9m cung \u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn ho\u1eb7c t\u1ea1o ra nh\u1eefng kh\u00e1c bi\u1ec7t trong h\u1ee3p \u0111\u1ed3ng cung \u1ee9ng.<\/p>\n

Khi s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 x\u00e1c \u0111\u1ecbnh nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o m\u1ee9c \u0111\u1ed9, t\u00ednh ch\u1ea5t c\u1ea1nh tranh trong n\u1ed9i b\u1ed9 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u1edbi nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c. <\/p>\n

Ngo\u00e0i ra, b\u1ea3n \u0111\u1ed3 c\u00f2n cho bi\u1ebft r\u00e0o c\u1ea3n gia nh\u1eadp c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c, ch\u1ec9 r\u00f5 ai s\u1ebd l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp. Gi\u1ea3i ph\u00e1p v\u00e0 xu h\u01b0\u1edbng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea1nh tranh c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

X\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

M\u1ed9t s\u1ed1 ch\u1ec9 d\u1eabn khi x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n

L\u1ef1a ch\u1ecdn tham s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3<\/i>: Tham s\u1ed1 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi ph\u1ea3i ch\u1ec9 r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p c\u1ea1nh tranh.<\/p>\n

\u0110\u1ec3 ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ngo\u00e0i tham s\u1ed1 quan tr\u1ecdng k\u1ec3 tr\u00ean<\/i>, ng\u01b0\u1eddi ta ph\u1ea3i ph\u00e2n t\u00edch chi ti\u1ebft h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n c\u1ee7a marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ee9c n\u0103ng kh\u00e1c m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

C\u1ea7n \u0111\u1eb7c bi\u1ec7t nh\u1ea1y b\u00e9n v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7<\/i> \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i s\u00e1ch th\u00edch h\u1ee3p. C\u1ea7n nh\u1edb r\u1eb1ng, m\u1ed7i s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u k\u00e9o theo s\u1ef1 bi\u1ebfn \u0111\u1ed5i trong h\u00e0nh vi v\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd. M\u1ed7i m\u1ed9t s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng b\u1ecb t\u00e1c \u0111\u1ed9ng v\u00e0 chuy\u1ec3n sang mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

Nh\u1eefng nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n

D\u1ef1a v\u00e0o nh\u1eefng ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0 th\u1ecb ph\u1ea7n, doanh s\u1ed1, ROI, nh\u1eadn th\u1ee9c v\u00e0 c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u1ea1nh tranh.<\/p>\n

T\u00e1c d\u1ee5ng c\u1ee7a b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c: Gi\u00fap d\u1ef1 b\u00e1o m\u1ee9c \u0111\u1ed9 v\u00e0 t\u00ednh ch\u1ea5t c\u1ea1nh tranh trong n\u1ed9i b\u1ed9 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u1edbi nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, qua \u0111\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, l\u1ee3i th\u1ebf v\u00e0 b\u1ea5t l\u1ee3i khi \u0111\u1ed1i th\u1ee7 tri\u1ec3n khai \u00fd \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u tham s\u1ed1 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u00ean l\u01b0\u1ee3c. Tuy nhi\u00ean, c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng tham s\u1ed1 m\u00f4 t\u1ea3 \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c th\u1ec3 hi\u1ec7n mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p c\u1ea1nh tranh, \u0111\u1ecbnh h\u01b0\u1edbng tr\u1ecdng t\u00e2m \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)\u00a0<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c (ti\u1ebfng Anh: Strategic Group Map) l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c. Do \u0111\u00f3, khi x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n c\u00f3 nh\u1eefng l\u01b0u \u00fd c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36420"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36420"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36420\/revisions"}],"predecessor-version":[{"id":68883,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36420\/revisions\/68883"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}