{"id":36422,"date":"2023-12-08T12:12:09","date_gmt":"2023-12-08T12:12:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhom-chien-luoc-strategic-group-la-gi-dac-diem.html"},"modified":"2023-12-24T21:44:26","modified_gmt":"2023-12-24T14:44:26","slug":"nhom-chien-luoc-strategic-group-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhom-chien-luoc-strategic-group-la-gi-dac-diem.html","title":{"rendered":"Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c (Strategic Group) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Baomoi.com)<\/i><\/p>\n<\/div>\n<\/div>\n

Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c (Strategic Group)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Strategic Group.<\/b><\/p>\n

Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c<\/b> bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh kinh doanh c\u00f9ng \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing gi\u1ed1ng nhau nh\u1eb1m v\u00e0o c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Nh\u1eefng doanh nghi\u1ec7p trong c\u00f9ng m\u1ed9t nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a nhau.\u00a0<\/p>\n

\u0110\u1ed3ng th\u1eddi h\u1ecd c\u00f3 c\u00f9ng nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c thu\u1ed9c c\u00f9ng nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c. V\u00ed d\u1ee5, Coca-cola v\u00e0 Pepsi \u0111\u00e3 t\u1ea1o th\u00e0nh m\u1ed9t nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 ga.<\/p>\n

T\u1eeb vi\u1ec7c ph\u00e1t hi\u1ec7n ra nh\u1eefng nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng quan tr\u1ecdng. M\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e2m nh\u1eadp v\u00e0o m\u1ed9t nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u00f3 h\u01a1n c\u00e1c doanh nghi\u1ec7p \u1edf nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/b><\/p>\n

M\u1eb7c d\u00f9 trong n\u1ed9i b\u1ed9 t\u1eebng nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c lu\u00f4n c\u1ea1nh tranh v\u1edbi nhau m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i kh\u1ed1c li\u1ec7t nh\u01b0ng khi c\u1ea7n, h\u1ecd v\u1eabn th\u01b0\u1eddng li\u00ean k\u1ebft v\u1edbi nhau \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.\u00a0<\/p>\n

Th\u1ef1c s\u1ef1 l\u00e0, c\u00e1c doanh nghi\u1ec7p trong nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi nhau nh\u01b0ng l\u1ea1i r\u1ea5t d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng. V\u00ed d\u1ee5, Cocacola v\u00e0 Pepsi c\u1ea1nh tranh v\u1edbi nhau v\u1ec1 qu\u1ea3ng c\u00e1o, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ecbnh v\u1ecb ch\u1ed1ng l\u1ea1i nhau, nh\u01b0ng h\u1ecd kh\u00f4ng th\u00edch c\u1ea1nh tranh v\u1edbi nhau v\u1ec1 gi\u00e1, b\u1edfi v\u00ec h\u1ecd \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 v\u00e0 g\u00e2y t\u1ed5n th\u1ea5t cho h\u1ecd.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0ng d\u1ec5 b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n.\u00a0<\/p>\n

C\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng c\u00f3 \u00fd \u0111\u1ed3 th\u00f4n t\u00ednh th\u1ecb tr\u01b0\u1eddng c\u1ee7a nhau, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ea5y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 n\u00e9t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111em ra ch\u00e0o b\u00e1n. R\u00f5 r\u00e0ng, trong kinh doanh, bao gi\u1edd c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u1ea3 c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c c\u0169ng \u0111\u1ec1u mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u1eebng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 th\u00f4ng tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, ch\u00ednh s\u00e1ch gi\u00e1, ph\u1ea1m vi ph\u00e2n ph\u1ed1i, ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o, ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, kh\u1ea3 n\u0103ng cung \u1ee9ng c\u1ee7a \u0111\u1ed1i th\u1ee7…<\/p>\n

T\u1ea5t nhi\u00ean, c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p thu\u1ed9c c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau ph\u1ee5 thu\u1ed9c c\u00e1c r\u00e0o c\u1ea3n th\u00e2m nh\u1eadp nh\u00f3m v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00ed v\u00e0 l\u1ecbch s\u1eed.<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u00f3 th\u1ec3 l\u1eadp b\u1ea3ng so s\u00e1nh t\u1eebng bi\u1ebfn s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a marketing – mix gi\u1eefa doanh nghi\u1ec7p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ec7n ph\u00e1p marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p gi\u1ed1ng v\u00e0 kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o trong m\u1ee9c \u0111\u1ed9 \u0111\u00e1p \u1ee9ng kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c (ti\u1ebfng Anh: Strategic Group) bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh kinh doanh c\u00f9ng \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing gi\u1ed1ng nhau nh\u1eb1m v\u00e0o c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Theo \u0111\u00f3, n\u00f3 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36422"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36422"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36422\/revisions"}],"predecessor-version":[{"id":68884,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36422\/revisions\/68884"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}