{"id":36424,"date":"2023-12-08T12:12:28","date_gmt":"2023-12-08T12:12:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-diem-marketing-hien-dai-modern-marketing-concept-la-gi-cong-cu.html"},"modified":"2023-12-24T21:44:26","modified_gmt":"2023-12-24T14:44:26","slug":"quan-diem-marketing-hien-dai-modern-marketing-concept-la-gi-cong-cu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-diem-marketing-hien-dai-modern-marketing-concept-la-gi-cong-cu.html","title":{"rendered":"Quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i (Modern marketing concept) l\u00e0 g\u00ec? C\u00f4ng c\u1ee5"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: ecrm)<\/p>\n<\/div>\n<\/div>\n

Quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i<\/font><\/h2>\n

N\u1ecd\u0302i dung<\/b><\/p>\n

Quan \u0111i\u00ea\u0309m marketing hi\u1eb9\u0302n \u0111a\u0323i<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0modern marketing concept.<\/b><\/p>\n

Quan \u0111i\u00ea\u0309m marketing hi\u1ec7n \u0111\u1ea1i<\/b> l\u00e0 quan \u0111i\u1ec3m cho r\u0103\u0300ng chi\u0300a khoa\u0301 \u0111\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c nh\u01b0\u0303ng mu\u0323c tie\u0302u kinh doanh cu\u0309a doanh nghi\u1eb9\u0302p la\u0300 doanh nghi\u1eb9\u0302p pha\u0309i xa\u0301c \u0111i\u0323nh \u0111u\u0301ng nhu c\u00e2\u0300u va\u0300 mong mu\u00f4\u0301n cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng (kha\u0301ch ha\u0300ng) mu\u0323c tie\u0302u, t\u01b0\u0300 \u0111o\u0301 ti\u0300m mo\u0323i ca\u0301ch \u0111a\u0309m ba\u0309o s\u01b0\u0323 tho\u0309a ma\u0303n nhu c\u00e2\u0300u va\u0300 mong mu\u00f4\u0301n \u0111o\u0301 b\u0103\u0300ng nh\u01b0\u0303ng phu\u031bo\u031bng th\u01b0\u0301c co\u0301 u\u031bu th\u00ea\u0301 ho\u031bn so v\u01a1\u0301i \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh.<\/p>\n

V\u00ea\u0300 th\u01b0\u0323c ch\u00e2\u0301t la\u0300 l\u00e2\u0301y vi\u1eb9\u0302c hu\u031b\u01a1\u0301ng va\u0300o nhu c\u00e2\u0300u va\u0300 mong mu\u00f4\u0301n cu\u0309a kha\u0301ch ha\u0300ng k\u00ea\u0301t h\u01a1\u0323p v\u01a1\u0301i m\u1ecd\u0302t loa\u0323t ca\u0301c n\u00f4\u0303 l\u01b0\u0323c marketing nh\u0103\u0300m ta\u0323o ra s\u01b0\u0323 ha\u0300i lo\u0300ng cho kha\u0301ch ha\u0300ng, la\u0300m co\u031b s\u01a1\u0309 \u0111\u00ea\u0309 \u0111a\u0323t mu\u0323c tie\u0302u cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

Trong \u0111\u00f3<\/p>\n

– Nhu c\u00e2\u0300u t\u01b0\u0323 nhie\u0302n<\/b> la\u0300 ca\u0309m gia\u0301c thi\u00ea\u0301u hu\u0323t m\u1ecd\u0302t ca\u0301i gi\u0300 \u0111o\u0301 ma\u0300 con ngu\u031b\u01a1\u0300i ca\u0309m nh\u1ea1\u0302n \u0111u\u031b\u01a1\u0323c. No\u0301 \u0111u\u031b\u01a1\u0323c hi\u0300nh tha\u0300nh t\u01b0\u0300 tra\u0323ng tha\u0301i y\u0301 th\u01b0\u0301c m\u1ecd\u0302t s\u01b0\u0323 thi\u00ea\u0301u hu\u0323t. Tra\u0323ng tha\u0301i na\u0300y co\u0301 th\u00ea\u0309 pha\u0301t sinh do \u0111o\u0300i ho\u0309i cu\u0309a sinh l\u00ed, tri th\u01b0\u0301c hay do mo\u0302i tru\u031b\u01a1\u0300ng.\u00a0<\/p>\n

Nhu c\u00e2\u0300u t\u01b0\u0323 nhie\u0302n la\u0300 v\u00f4\u0301n co\u0301. Marketing se\u0303 go\u0301p ph\u00e2\u0300n pha\u0301t hi\u1eb9\u0302n ra ca\u0301c nhu c\u00e2\u0300u t\u01b0\u0323 nhie\u0302n m\u01a1\u0301i. Nhu c\u00e2\u0300u t\u01b0\u0323 nhie\u0302n la\u0300 ngu\u00f4\u0300n g\u00f4\u0301c sinh ra mong mu\u00f4\u0301n.<\/p>\n

– Mong mu\u00f4\u0301n<\/b> la\u0300 nhu c\u00e2\u0300u t\u01b0\u0323 nhie\u0302n cu\u0309a con ngu\u031b\u01a1\u0300i co\u0301 da\u0323ng \u0111\u1ea1\u0306c thu\u0300. No\u0301 \u0111o\u0300i ho\u0309i \u0111u\u031b\u01a1\u0323c \u0111a\u0301p \u01b0\u0301ng b\u0103\u0300ng m\u1ecd\u0302t hi\u0300nh th\u01b0\u0301c \u0111\u1ea1\u0306c thu\u0300 phu\u0300 h\u01a1\u0323p v\u01a1\u0301i tri\u0300nh \u0111\u1ecd\u0302 va\u0306n hoa\u0301 va\u0300 ti\u0301nh ca\u0301ch ca\u0301 nha\u0302n cu\u0309a m\u00f4\u0303i con ngu\u031b\u01a1\u0300i.<\/p>\n

T\u01b0\u0300 quan \u0111i\u00ea\u0309m na\u0300y hi\u0300nh tha\u0300nh nh\u01b0\u0303ng kh\u00e2\u0309u hi\u1eb9\u0302u trong kinh doanh nhu\u031b: “Ha\u0303y ti\u0300m ki\u00ea\u0301m nhu c\u00e2\u0300u va\u0300 thoa\u0309 ma\u0303n no\u0301”, “ha\u0303y ba\u0301n ca\u0301i ma\u0300 thi\u0323 tru\u031b\u01a1\u0300ng c\u00e2\u0300n ch\u01b0\u0301 kho\u0302ng pha\u0309i la\u0300 ca\u0301i mi\u0300nh co\u0301”, “kha\u0301ch ha\u0300ng la\u0300 thu\u031b\u01a1\u0323ng \u0111\u00ea\u0301”, …<\/p>\n

Kh\u00e1c bi\u1ec7t v\u1edbi quan \u0111i\u1ec3m b\u00e1n h\u00e0ng<\/font><\/h3>\n

S\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t gi\u01b0\u0303a quan \u0111i\u00ea\u0309m ba\u0301n ha\u0300ng va\u0300 quan \u0111i\u00ea\u0309m marketing<\/p>\n\n\n\n\n\n
\n

C\u00e1c quan \u0111i\u00ea\u0309m\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

\n

\u0110i\u00ea\u0309m xu\u00e2\u0301t pha\u0301t\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

\n

Trung ta\u0302m chu\u0301 y\u0301\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

\n

Ca\u0301c bi\u1eb9\u0302n pha\u0301p\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n

\n

Mu\u0323c tie\u0302u\u00a0<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

\n

Ba\u0301n ha\u0300ng\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Nha\u0300 ma\u0301y\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Sa\u0309n ph\u00e2\u0309m\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Khuy\u00ea\u0301n khi\u0301ch vi\u1eb9\u0302c mua s\u0103\u0301m\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Ta\u0306ng l\u01a1\u0323i nhu\u1ea1\u0302n nh\u01a1\u0300 ta\u0306ng lu\u031b\u01a1\u0323ng ba\u0301n\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

\n

Marketing\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Thi\u0323 tru\u031b\u01a1\u0300ng mu\u0323c tie\u0302u\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Hi\u00ea\u0309u bi\u00ea\u0301t nhu c\u00e2\u0300u kha\u0301ch ha\u0300ng\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Marketing h\u00f4\u0303n h\u01a1\u0323p\u00a0<\/p>\n<\/p>\n<\/td>\n

\n

Ta\u0306ng l\u01a1\u0323i nhu\u1ea1\u0302n nh\u01a1\u0300 thoa\u0309 ma\u0303n t\u00f4\u0301t ho\u031bn\u00a0<\/p>\n

nhu c\u00e2\u0300u kha\u0301ch ha\u0300ng\u00a0<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/div>\n

Quan \u0111i\u00ea\u0309m ba\u0301n ha\u0300ng<\/b> la\u0300 t\u1ea1\u0302p trung va\u0300o nhu c\u00e2\u0300u cu\u0309a ngu\u031b\u01a1\u0300i ba\u0301n, co\u0300n quan \u0111i\u00ea\u0309m marketing la\u0300 l\u00e2\u0301y vi\u1eb9\u0302c thoa\u0309 ma\u0303n nhu c\u00e2\u0300u ngu\u031b\u01a1\u0300i mua la\u0300 trung ta\u0302m.\u00a0<\/p>\n

Nhi\u00ea\u0300u ta\u0300i li\u1eb9\u0302u coi quan \u0111i\u00ea\u0309m t\u1ea1\u0302p trung va\u0300o ba\u0301n ha\u0300ng la\u0300 marketing truy\u00ea\u0300n th\u00f4\u0301ng, co\u0300n quan \u0111i\u00ea\u0309m marketing s\u01b0\u0309 du\u0323ng h\u00f4\u0303n h\u01a1\u0323p ca\u0301c co\u0302ng cu\u0323 la\u0300 marketing hi\u1eb9\u0302n \u0111a\u0323i.<\/p>\n

C\u1ecd\u0302ng cu\u0323 Marketing hi\u1eb9\u0302n \u0111a\u0323i<\/font><\/h3>\n

– Mo\u0302 hi\u0300nh 4P: <\/b>Ca\u0301c co\u0302ng cu\u0323 cu\u0309a marketing theo hu\u031b\u01a1\u0301ng cu\u0309a ngu\u031b\u01a1\u0300i la\u0300m kinh doanh: T\u1ea1\u0302p h\u01a1\u0323p ca\u0301c bi\u1eb9\u0302n pha\u0301p \u0111\u00ea\u0309 tho\u0309a ma\u0303n kha\u0301ch ha\u0300ng va\u0300 mu\u0323c tie\u0302u cu\u0309a co\u0302ng ty.<\/p>\n

+ Sa\u0309n ph\u00e2\u0309m (Product)<\/p>\n

+ Gia\u0301 ca\u0309 (Price)<\/p>\n

+ Pha\u0302n ph\u00f4\u0301i (Place)<\/p>\n

+ Xu\u0301c ti\u00ea\u0301n h\u00f4\u0303n h\u01a1\u0323p (Promotion)<\/p>\n

– Mo\u0302 hi\u0300nh 4C: <\/b>Theo hu\u031b\u01a1\u0301ng cu\u0309a kha\u0301ch ha\u0300ng: Nh\u1ea1\u0302n \u0111u\u031b\u01a1\u0323c gi\u0300 t\u01b0\u0300 ca\u0301c n\u00f4\u0303 l\u01b0\u0323c marketing cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

+ Nhu c\u00e2\u0300u va\u0300 mong mu\u00f4\u0301n (Customer solution)<\/p>\n

+ Chi phi\u0301 (Customer cost)<\/p>\n

+ Ti\u1eb9\u0302n l\u01a1\u0323i (Convenience)<\/p>\n

+ Tho\u0302ng tin (CommMasterskillstion)<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u1ed5ng quan v\u1ec1 qu\u1ea3n tr\u1ecb Marketing, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i (ti\u1ebfng Anh: Modern marketing concept) l\u00e0 quan \u0111i\u1ec3m cho r\u1eb1ng ch\u00eca kho\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p l\u00e0 doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u00fang nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng (kh\u00e1ch h\u00e0ng) m\u1ee5c ti\u00eau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36424"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36424"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36424\/revisions"}],"predecessor-version":[{"id":68886,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36424\/revisions\/68886"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}