{"id":36436,"date":"2023-12-08T12:13:33","date_gmt":"2023-12-08T12:13:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-dien-tu-electronic-marketing-la-gi-uu-diem.html"},"modified":"2023-12-24T21:44:27","modified_gmt":"2023-12-24T14:44:27","slug":"marketing-dien-tu-electronic-marketing-la-gi-uu-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-dien-tu-electronic-marketing-la-gi-uu-diem.html","title":{"rendered":"Marketing \u0111i\u1ec7n t\u1eed (Electronic Marketing) l\u00e0 g\u00ec? \u01afu \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: webconfs)<\/p>\n<\/div>\n<\/div>\n

Marketing \u0111i\u1ec7n t\u1eed<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing \u0111i\u1ec7n t\u1eed<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 E-Marketing (Electronic Marketing)<\/b> hay Internet Marketing, Web Marketing, Digital Marketing<\/b>, hay Online Marketing.<\/b><\/p>\n

Marketing \u0111i\u1eb9\u0302n t\u01b0\u0309 <\/b>\u0111u\u031b\u01a1\u0323c hi\u00ea\u0309u la\u0300 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng marketing \u0111u\u031b\u01a1\u0323c ti\u00ea\u0301n ha\u0300nh qua ca\u0301c phu\u031bo\u031bng ti\u1eb9\u0302n \u0111i\u1eb9\u0302n t\u01b0\u0309 va\u0300 ma\u0323ng vi\u00ea\u0303n tho\u0302ng. Trong \u0111o\u0301, phu\u031bo\u031bng ti\u1eb9\u0302n \u0111i\u1eb9\u0302n t\u01b0\u0309 co\u0301 th\u00ea\u0309 la\u0300 ma\u0301y ti\u0301nh, \u0111i\u1eb9\u0302n thoa\u0323i di \u0111\u1ecd\u0302ng, PDA… co\u0300n ma\u0323ng vi\u00ea\u0303n tho\u0302ng co\u0301 th\u00ea\u0309 la\u0300 Internet, ma\u0323ng tho\u0302ng tin di \u0111\u1ecd\u0302ng…<\/p>\n

Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi marketing truy\u1ec1n th\u1ed1ng<\/font><\/h3>\n

Marketing \u0111i\u1eb9\u0302n t\u01b0\u0309 kha\u0301c v\u01a1\u0301i marketing truy\u00ea\u0300n th\u00f4\u0301ng \u01a1\u0309 hai \u0111i\u00ea\u0309m chi\u0301nh \u0111o\u0301 la\u0300:\u00a0<\/p>\n

– \u0110\u00f4\u0301i v\u01a1\u0301i mo\u0302i tru\u031b\u01a1\u0300ng kinh doanh:\u00a0<\/b>marketing \u0111i\u1eb9\u0302n t\u01b0\u0309 t\u1ea1\u0302p trung va\u0300o ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng marketing trong mo\u0302i tru\u031b\u01a1\u0300ng Internet va\u0300 web. \u0110\u00ea\u0301n nay marketing \u0111i\u1eb9\u0302n t\u01b0\u0309 co\u0301 th\u00ea\u0309 m\u01a1\u0309 r\u1ecd\u0302ng mo\u0302i tru\u031b\u01a1\u0300ng ra ca\u0301c ma\u0323ng vi\u00ea\u0303n tho\u0302ng kha\u0301c nhu\u031b ma\u0323ng tho\u0302ng tin di \u0111\u1ecd\u0302ng nh\u01a1\u0300 s\u01b0\u0323 h\u1ecd\u0302i tu\u0323 cu\u0309a ca\u0301c ma\u0323ng vi\u00ea\u0303n tho\u0302ng.\u00a0<\/p>\n

– V\u00ea\u0300 phu\u031bo\u031bng ti\u1eb9\u0302n th\u01b0\u0323c hi\u1eb9\u0302n:<\/b> marketing \u0111i\u1eb9\u0302n t\u01b0\u0309 s\u01b0\u0309 du\u0323ng Internet va\u0300 ca\u0301c thi\u00ea\u0301t bi\u0323 \u0111i\u1eb9\u0302n t\u01b0\u0309 nhu\u031b ma\u0301y ti\u0301nh, PDA, \u0111i\u1eb9\u0302n thoa\u0323i di \u0111\u1ecd\u0302ng va\u0300 ca\u0301c thi\u00ea\u0301t bi\u0323 \u0111i\u1eb9\u0302n t\u01b0\u0309 kha\u0301c.<\/p>\n

U\u031bu \u0111i\u00ea\u0309m cu\u0309a marketing \u0111i\u1eb9\u0302n t\u01b0\u0309 so v\u01a1\u0301i marketing truy\u00ea\u0300n th\u00f4\u0301ng<\/font><\/h3>\n

– T\u00f4\u0301c \u0111\u1ecd\u0302 giao di\u0323ch<\/b> nhanh ho\u031bn, vi\u0301 du\u0323 qua\u0309ng ca\u0301o qua email, pha\u0302n ph\u00f4\u0301i ca\u0301c sa\u0309n ph\u00e2\u0309m s\u00f4\u0301 ho\u0301a nhu\u031b a\u0302m nha\u0323c, game, ph\u00e2\u0300n m\u00ea\u0300m, e-books, h\u00f4\u0303 tr\u01a1\u0323 kha\u0301ch ha\u0300ng qua ca\u0301c forum, netmeeting…<\/p>\n

– Th\u01a1\u0300i gian hoa\u0323t \u0111\u1ecd\u0302ng<\/b> lie\u0302n tu\u0323c 24\/7\/365, t\u01b0\u0323 \u0111\u1ecd\u0302ng ho\u0301a ca\u0301c giao di\u0323ch, vi\u0301 du\u0323 nhu\u031b mua s\u0103\u0301m tre\u0302n Amazon.com, mua ve\u0301 ma\u0301y bay qua ma\u0323ng ta\u0323i Priceline.com, \u0111\u00e2\u0301u gia\u0301 qua ma\u0323ng tre\u0302n eBay.com,…<\/p>\n

– Pha\u0323m vi hoa\u0323t \u0111\u1ecd\u0302ng<\/b> toa\u0300n c\u00e2\u0300u, ca\u0301c ra\u0300o ca\u0309n tha\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng co\u0301 th\u00ea\u0309 bi\u0323 ha\u0323 th\u00e2\u0301p, kha\u0309 na\u0306ng ti\u00ea\u0301p c\u1ea1\u0302n tho\u0302ng tin thi\u0323 tru\u031b\u01a1\u0300ng cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p va\u0300 ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng \u0111u\u031b\u01a1\u0323c na\u0302ng cao.\u00a0<\/p>\n

Vi\u0301 du\u0323 nhu\u031b ca\u0301c doanh nghi\u1eb9\u0302p ta\u0323i Vi\u1eb9\u0302t Nam co\u0301 th\u00ea\u0309 ti\u0300m hi\u00ea\u0309u thi\u0323 tru\u031b\u01a1\u0300ng Cha\u0302u A\u0302u, My\u0303, Nh\u1ea1\u0302t tho\u0302ng qua ca\u0301c website tho\u0302ng tin thi\u0323 tru\u031b\u01a1\u0300ng.<\/p>\n

– \u0110a da\u0323ng ho\u0301a<\/b> sa\u0309n ph\u00e2\u0309m do kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 ti\u00ea\u0301p c\u1ea1\u0302n nhi\u00ea\u0300u sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 ho\u031bn. \u0110\u00f4\u0300ng th\u01a1\u0300i nha\u0300 cung c\u00e2\u0301p cu\u0303ng co\u0301 kha\u0309 na\u0306ng ca\u0301 bi\u1eb9\u0302t ho\u0301a (customize) sa\u0309n ph\u00e2\u0309m phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ca\u0301c nhu c\u00e2\u0300u kha\u0301c nhau cu\u0309a kha\u0301ch ha\u0300ng nh\u01a1\u0300 kha\u0309 na\u0306ng thu th\u1ea1\u0302p tho\u0302ng tin v\u00ea\u0300 kha\u0301ch ha\u0300ng qua Internet d\u00ea\u0303 da\u0300ng ho\u031bn.<\/p>\n

– Ta\u0306ng cu\u031b\u01a1\u0300ng quan h\u1eb9\u0302 kha\u0301ch ha\u0300ng<\/b> nh\u01a1\u0300 kha\u0309 na\u0306ng tu\u031bo\u031bng ta\u0301c, chia se\u0309 tho\u0302ng tin gi\u01b0\u0303a doanh nghi\u1eb9\u0302p v\u01a1\u0301i kha\u0301ch ha\u0300ng cao ho\u031bn, di\u0323ch vu\u0323 t\u00f4\u0301t ho\u031bn, th\u01a1\u0300i gian hoa\u0323t \u0111\u1ecd\u0302ng lie\u0302n tu\u0323c 24\/7 tho\u0302ng qua ca\u0301c di\u0323ch vu\u0323 tr\u01b0\u0323c tuy\u00ea\u0301n, ca\u0301c website di\u00ea\u0303n \u0111a\u0300n, FAQs…<\/p>\n

– T\u01b0\u0323 \u0111\u1ecd\u0302ng ho\u0301a<\/b> ca\u0301c giao di\u0323ch tho\u0302ng qua ca\u0301c ph\u00e2\u0300n m\u00ea\u0300m thu\u031bo\u031bng ma\u0323i \u0111i\u1eb9\u0302n t\u01b0\u0309 (shopping cart), doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 phu\u0323c vu\u0323 kha\u0301ch ha\u0300ng t\u00f4\u0301t ho\u031bn v\u01a1\u0301i ch\u00e2\u0301t lu\u031b\u01a1\u0323ng di\u0323ch vu\u0323 \u00f4\u0309n \u0111i\u0323nh ho\u031bn.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing \u0111i\u1ec7n t\u1eed, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: Electronic Marketing) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng vi\u1ec5n th\u00f4ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36436"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36436"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36436\/revisions"}],"predecessor-version":[{"id":68893,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36436\/revisions\/68893"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}