{"id":36438,"date":"2023-12-08T12:13:44","date_gmt":"2023-12-08T12:13:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-tinh-bao-canh-tranh-competitive-intelligence-system-la-gi.html"},"modified":"2023-12-24T21:44:27","modified_gmt":"2023-12-24T14:44:27","slug":"he-thong-thong-tin-tinh-bao-canh-tranh-competitive-intelligence-system-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-tinh-bao-canh-tranh-competitive-intelligence-system-la-gi.html","title":{"rendered":"H\u1ec7 th\u1ed1ng th\u00f4ng tin t\u00ecnh b\u00e1o c\u1ea1nh tranh (Competitive Intelligence System) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: AMPM Marketing Ltd)<\/i><\/p>\n<\/div>\n<\/div>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin t\u00ecnh b\u00e1o c\u1ea1nh tranh (Competitive Intelligence System)<\/b><\/p>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin t\u00ecnh b\u00e1o c\u1ea1nh tranh<\/b> trong ti\u1ebfng Anh l\u00e0 Competitive Intelligence System.
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H\u1ec7 th\u1ed1ng th\u00f4ng tin t\u00ecnh b\u00e1o c\u1ea1nh tranh<\/b>\u00a0l\u00e0 h\u1ec7 th\u1ed1ng x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00f4ng tin v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ghi nh\u1edb, chuy\u1ec3n giao v\u00e0 l\u01b0u tr\u1eef trong doanh nghi\u1ec7p.<\/p>\n

Qui tr\u00ecnh x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u00f4ng tin t\u00ecnh b\u00e1o c\u1ea1nh tranh<\/font><\/h3>\n

C\u00f3 4 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean h\u1ec7 th\u1ed1ng th\u00f4ng tin\u00a0t\u00ecnh b\u00e1o c\u1ea1nh tranh<\/p>\n

B\u01b0\u1edbc 1: Chu\u1ea9n b\u1ecb h\u1ec7 th\u1ed1ng<\/b><\/p>\n

B\u01b0\u1edbc n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p hi\u1ec3u nh\u1eefng ki\u1ec3u th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh quan tr\u1ecdng, ph\u00e1t hi\u1ec7n nh\u1eefng ngu\u1ed3n t\u1ed1t nh\u1ea5t cung c\u1ea5p nh\u1eefng th\u00f4ng tin \u0111\u00f3 v\u00e0 c\u1eed ra ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3.<\/p>\n

B\u01b0\u1edbc 2: Thu th\u1eadp s\u1ed1 li\u1ec7u<\/b><\/p>\n

\u0110\u1ec3 thu th\u1eadp s\u1ed1 li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c, nh\u00e0 qu\u1ea3n l\u00ed h\u1ec7 th\u1ed1ng th\u00f4ng tin c\u00f3 th\u1ec3 truy c\u1eadp ti\u1ebfp x\u00fac v\u1edbi c\u00e1c ngu\u1ed3n nh\u01b0 l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh ph\u00e2n ph\u1ed1i, nh\u1eefng nh\u00e0 cung \u1ee9ng hay th\u1eadm ch\u00ed t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 quan h\u1ec7 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i, hay c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00e3 c\u00f4ng b\u1ed1 nh\u01b0 c\u00e1c \u1ea5n ph\u1ea9m, b\u00e1o, t\u1ea1p ch\u00ed c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm ra c\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng vi ph\u1ea1m nh\u1eefng ti\u00eau chu\u1ea9n ph\u00e1p lu\u1eadt hay d\u1ea1o \u0111\u1ee9c kinh doanh.<\/p>\n

B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch<\/b><\/p>\n

C\u00e1c d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp, ph\u00e2n lo\u1ea1i, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 cho ch\u00ednh x\u00e1c, ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng th\u00f4ng tin \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng th\u00edch h\u1ee3p \u0111\u1ec3 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u1ea5y ra v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, hi\u1ec7u qu\u1ea3.<\/p>\n

B\u01b0\u1edbc 4: Ph\u00e2n ph\u1ed1i v\u00e0 cung c\u1ea5p<\/b><\/p>\n

Nh\u1eefng th\u00f4ng tin ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c g\u1eedi cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

V\u1edbi h\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft, ch\u00ednh x\u00e1c v\u00e0 d\u1ec5 hi\u1ec3u qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, b\u1ea3n in, fax v\u00e0 nh\u1eefng b\u00e1o c\u00e1o.\u00a0<\/p>\n

V\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf, kh\u00f4ng ngu\u1ed3n l\u1ef1c \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t b\u1ed9 ph\u1eadn \u0111\u1ea3m nh\u1eadn ch\u1ee9c n\u0103ng n\u00e0y, c\u00f3 th\u1ec3 m\u1ed9t ng\u01b0\u1eddi chuy\u00ean tr\u00e1ch theo d\u00f5i nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 ch\u1ed1t nhau \u0111\u1eb7c bi\u1ec7t kh\u00f4ng b\u1ecf qua nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0y.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng th\u00f4ng tin t\u00ecnh b\u00e1o c\u1ea1nh tranh (ti\u1ebfng Anh: Competitive Intelligence System) l\u00e0 h\u1ec7 th\u1ed1ng x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00f4ng tin v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ghi nh\u1edb, chuy\u1ec3n giao v\u00e0 l\u01b0u tr\u1eef trong doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36438"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36438"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36438\/revisions"}],"predecessor-version":[{"id":68894,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36438\/revisions\/68894"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}