{"id":36443,"date":"2023-12-08T12:14:03","date_gmt":"2023-12-08T12:14:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-chung-truc-tiep-direct-public-trong-marketing-la-gi.html"},"modified":"2023-12-24T21:44:27","modified_gmt":"2023-12-24T14:44:27","slug":"cong-chung-truc-tiep-direct-public-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-chung-truc-tiep-direct-public-trong-marketing-la-gi.html","title":{"rendered":"C\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp (Direct public) trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: blog.coinbase)<\/p>\n<\/div>\n<\/div>\n

C\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Direct public<\/b>.<\/p>\n

C\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 m\u1ed9t nh\u00f3m (gi\u1edbi) b\u1ea5t k\u00ec quan t\u00e2m th\u1ef1c s\u1ef1 hay c\u00f3 th\u1ec3 s\u1ebd quan t\u00e2m ho\u1eb7c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t t\u1edbi nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ec1 ra c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n

C\u00e1c m\u1ee9c \u0111\u1ed9<\/font><\/h3>\n

L\u1ef1c l\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3, t\u1ea1o thu\u1eadn l\u1ee3i ho\u1eb7c ch\u1ed1ng l\u1ea1i\/g\u00e2y kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p trong vi\u1ec7c tri\u1ec3n khai c\u00e1c n\u1ed7 l\u1ef1c marketing \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u1ebfp theo ba m\u1ee9c \u0111\u1ed9:<\/p>\n

– C\u00f4ng ch\u00fang t\u00edch c\u1ef1c<\/b> l\u00e0 nh\u00f3m quan t\u00e2m t\u1edbi c\u00f4ng ty v\u1edbi th\u00e1i \u0111\u1ed9 thi\u1ec7n ch\u00ed.<\/p>\n

– C\u00f4ng ch\u00fang t\u00ecm ki\u1ebfm<\/b> l\u00e0 nh\u00f3m ch\u01b0a quan t\u00e2m n\u00ean c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd.<\/p>\n

– C\u00f4ng ch\u00fang kh\u00f4ng mong mu\u1ed1n<\/b> l\u00e0 nh\u00f3m c\u00f3 th\u1ec3 t\u1ea9y chay c\u00f4ng ty.<\/p>\n

T\u00e1c \u0111\u1ed9ng<\/font><\/h3>\n

C\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3:<\/p>\n

– C\u00f4ng ch\u00fang t\u00e0i ch\u00ednh nh\u01b0<\/b>: Ng\u00e2n h\u00e0ng, c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh, c\u00e1c qu\u0129 \u0111\u1ea7u t\u01b0, c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi c\u1ee7a S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n, c\u00e1c c\u1ed5 \u0111\u00f4ng… Gi\u1edbi n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi kh\u1ea3 n\u0103ng \u0111\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n cho c\u00f4ng ty \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhi\u1ec7m v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang<\/b> nh\u01b0: \u0111\u00e0i ph\u00e1t thanh, \u0111\u00e0i truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed,… Nh\u00f3m n\u00e0y s\u1ebd \u0111\u01b0a nh\u1eefng th\u00f4ng tin c\u00f3 l\u1ee3i ho\u1eb7c b\u1ea5t l\u1ee3i cho c\u00f4ng ty.<\/p>\n

– C\u00e1c c\u01a1 quan Nh\u00e0 n\u01b0\u1edbc<\/b> c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0: C\u1ee5c V\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m, B\u1ed9 T\u00e0i nguy\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng, B\u1ed9 V\u0103n h\u00f3a th\u00f4ng tin, B\u1ed9 T\u01b0 ph\u00e1p… T\u00f9y theo ch\u1ee9c n\u0103ng c\u1ee7a m\u00ecnh m\u1ed7i c\u01a1 quan c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– C\u00f4ng ch\u00fang h\u00e0nh \u0111\u1ed9ng v\u00ec c\u00f4ng d\u00e2n<\/b> c\u0169ng l\u00e0 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean t\u00e1c \u0111\u1ed9ng t\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty. Nh\u1eefng t\u1ed5 ch\u1ee9c n\u00e0y c\u00f3 th\u1ec3 c\u00f3 c\u00e1c nh\u00f3m: t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng…<\/p>\n

– C\u00f4ng ch\u00fang \u0111\u1ecba ph\u01b0\u01a1ng<\/b> bao g\u1ed3m c\u00e1c c\u01b0 d\u00e2n \u1edf c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. L\u1ef1c l\u01b0\u1ee3ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u1ee7ng h\u1ed9 ho\u1eb7c kh\u00f4ng \u1ee7ng h\u1ed9 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00f4ng ty t\u1ea1i th\u1ecb th\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty l\u1edbn th\u01b0\u1eddng ch\u1ec9 \u0111\u1ecbnh m\u1ed9t c\u00e1n b\u1ed9 quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng chuy\u00ean gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng: tham d\u01b0 c\u00e1c cu\u1ed9c h\u1ecdp, tr\u1ea3 l\u1eddi c\u00e1c ch\u1ea5t v\u1ea5n v\u00e0 \u0111\u00f3ng g\u00f3p c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

– C\u00f4ng ch\u00fang n\u00f3i chung<\/b>. M\u1ed9t c\u00f4ng ty c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang n\u00f3i chung \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty. V\u00ec h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc c\u00f4ng ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

– C\u00f4ng ch\u00fang n\u1ed9i b\u1ed9<\/b>, bao g\u1ed3m c\u00f4ng nh\u00e2n vi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed, ban gi\u00e1m \u0111\u1ed1c… c\u0169ng l\u00e0 nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t hay x\u1ea5u \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a c\u00f4ng ty. N\u1ebfu l\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ed9ng vi\u00ean, khuy\u1ebfn kh\u00edch th\u01b0\u1eddng xuy\u00ean th\u00ec s\u1ef1 h\u01b0ng ph\u1ea5n trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd s\u1ebd lan t\u1ecfa ra c\u00f4ng ch\u00fang b\u00ean ngo\u00e0i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00f4ng ch\u00fang tr\u1ef1c ti\u1ebfp (ti\u1ebfng Anh: Direct public) l\u00e0 l\u1ef1c l\u01b0\u1ee3ng c\u00f3 th\u1ec3 c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m, \u1ee7ng h\u1ed9, thi\u1ec7n c\u1ea3m,… kh\u00e1c nhau \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36443"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36443"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36443\/revisions"}],"predecessor-version":[{"id":68896,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36443\/revisions\/68896"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}