{"id":36459,"date":"2023-12-08T12:14:50","date_gmt":"2023-12-08T12:14:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-marketing-information-system-mis-la-gi.html"},"modified":"2023-12-24T21:44:28","modified_gmt":"2023-12-24T14:44:28","slug":"he-thong-thong-tin-marketing-marketing-information-system-mis-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-marketing-information-system-mis-la-gi.html","title":{"rendered":"H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing (Marketing information system – MIS) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: pngocean)<\/p>\n<\/div>\n<\/div>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Marketing information system.<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing l\u00e0 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi, thi\u1ebft b\u1ecb v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u00f9ng \u0111\u1ec3 thu th\u1eadp, ph\u00e2n lo\u1ea1i, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft, ch\u00ednh x\u00e1c, k\u1ecbp th\u1eddi cho ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing v\u1ec1 c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho ng\u01b0\u1eddi qu\u1ea3n l\u00ed marketing v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed kh\u00e1c trong c\u00f4ng ty.\u00a0<\/p>\n

Tuy nhi\u00ean, \u0111\u00f4i khi n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c \u1edf b\u00ean ngo\u00e0i nh\u01b0: nh\u00e0 cung c\u1ea5p, c\u00e1c trung gian b\u00e1n l\u1ea1i, ho\u1eb7c c\u00e1c h\u00e3ng cung c\u1ea5p d\u1ecbch v\u1ee5 marketing. Khi thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng th\u00f4ng tin, c\u00f4ng ty s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n

Nh\u00ecn chung, c\u00e1c chuy\u00ean gia ph\u1ee5 tr\u00e1ch vi\u1ec7c thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u k\u0129 l\u01b0\u1ee1ng nh\u1eefng th\u00f4ng tin marketing m\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng mu\u1ed1n c\u00f3 v\u00e0 th\u00f4ng tin m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n v\u1edbi nh\u1eefng th\u00f4ng tin m\u00e0 h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 cung c\u1ea5p.\u00a0<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec t\u1ed1t h\u01a1n l\u00e0 c\u00e1c nh\u00e0 thi\u1ebft l\u1eadp MIS ph\u1ea3i m\u1edf \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u1ecfng v\u1ea5n ch\u00ednh c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed. Nh\u01b0ng kh\u00f4ng ph\u1ea3i nh\u00e0 qu\u1ea3n l\u00ed n\u00e0o c\u0169ng gi\u1ecfi ho\u1eb7c c\u0169ng \u0111\u1ec3 t\u00e2m tr\u1ecdn v\u1eb9n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u, m\u1ed9t s\u1ed1 l\u1ea1i qu\u00e1 \u00edt, m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i b\u1ecf s\u00f3t nh\u1eefng th\u00f4ng tin thi\u1ebft y\u1ebfu\u2026\u00a0<\/p>\n

N\u00f3i chung, h\u1ec7 th\u1ed1ng MIS ngo\u00e0i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed, v\u1eabn ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng theo d\u00f5i ch\u1eb7t ch\u1ebd di\u1ec5n bi\u1ebfn c\u1ee7a m\u00f4i tr\u01b0\u1eddng marketing \u0111\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin thi\u1ebft th\u1ef1c nh\u1ea5t cho h\u1ecd, \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ec1 ra \u0111\u01b0\u1ee3c c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

M\u1eb7t kh\u00e1c c\u00f4ng ty c\u0169ng ph\u1ea3i c\u00e2n nh\u1eafc m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa chi ph\u00ed c\u1ee7a vi\u1ec7c thu th\u1eadp, x\u1eed l\u00ed, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n b\u1ed5 th\u00f4ng tin b\u1ed5 sung v\u1edbi l\u1ee3i \u00edch c\u1ee7a n\u00f3. Th\u00f4ng th\u01b0\u1eddng \u0111\u00e2y l\u00e0 vi\u1ec7c kh\u00f3 \u0111\u00e1nh gi\u00e1, nh\u01b0ng kh\u00f4ng ph\u1ea3i v\u00ec th\u1ebf m\u00e0 b\u1ecf qua.<\/p>\n

C\u00e1c b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh h\u1ec7 th\u1ed1ng<\/font><\/h3>\n

– H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o n\u1ed9i b\u1ed9<\/p>\n

– H\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin marketing th\u01b0\u1eddng xuy\u00ean b\u00ean ngo\u00e0i<\/p>\n

– H\u1ec7 th\u1ed1ng nghi\u00ean c\u1ee9u marketing<\/p>\n

– H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch th\u00f4ng tin marketing<\/p>\n

– H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing (ti\u1ebfng Anh: Marketing information system – MIS) l\u00e0 h\u1ec7 th\u1ed1ng th\u00f4ng tin ph\u1ee5c v\u1ee5 cho ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36459"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36459"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36459\/revisions"}],"predecessor-version":[{"id":68901,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36459\/revisions\/68901"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}