{"id":36461,"date":"2023-12-08T12:15:07","date_gmt":"2023-12-08T12:15:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gia-tri-tieu-dung-la-gi.html"},"modified":"2023-12-09T13:33:55","modified_gmt":"2023-12-09T13:33:55","slug":"gia-tri-tieu-dung-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gia-tri-tieu-dung-la-gi.html","title":{"rendered":"Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\">\n<div><img decoding=\"async\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/consumer-value-159402591599498764365-1.jpg\" id=\"img_204522307269074944\" alt=\"Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng l\u00e0 g\u00ec? - \u1ea2nh 1.\" title=\"Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng l\u00e0 g\u00ec? - \u1ea2nh 1.\" style=\"max-width:100%\" data-original=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/consumer-value-159402591599498764365-1.jpg\" width=\"\" height=\"\"><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[nh\u1eadp ch\u00fa th\u00edch]\">H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: mwcpa)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px;font-size: 22px\" color=\"#3d85c6\">Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng<\/b> c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a n\u00f3 trong vi\u1ec7c c\u1ed1ng hi\u1ebfn nh\u1eefng l\u1ee3i \u00edch \u0111\u1ec3 tho\u1ea3 m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/p>\n<p>Ngay \u0111\u1ed1i v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u00f9ng m\u1ed9t qu\u1ed1c gia ho\u1eb7c \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nhau c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 cho n\u00f3 m\u1ed9t gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng kh\u00e1c nhau. S\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng cao h\u01a1n th\u00ec c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd l\u1edbn h\u01a1n.\u00a0<\/p>\n<p>C\u00f9ng m\u1ed9t h\u00e0ng ho\u00e1 c\u00f3 th\u1ec3 \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, v\u00f9ng th\u1ecb tr\u01b0\u1eddng n\u00e0y, qu\u1ed1c gia n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng th\u1ea5p, nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c, v\u00f9ng th\u1ecb tr\u01b0\u1eddng kh\u00e1c, qu\u1ed1c gia kh\u00e1c, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng cao h\u01a1n.\u00a0<\/p>\n<p>\u0110\u00f3 l\u00e0 do chu\u1ea9n m\u1ef1c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng, ho\u00e0n c\u1ea3nh kinh t\u1ebf v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa chi ph\u1ed1i.<\/p>\n<p>Do \u0111\u00f3, trong th\u1ef1c ti\u1ec5n th\u1ef1c h\u00e0nh marketing c\u0169ng kh\u00f4ng lo\u1ea1i tr\u1eeb t\u00ecnh hu\u1ed1ng t\u00ecm th\u1ecb tr\u01b0\u1eddng cho h\u00e0ng ho\u00e1, m\u00e0 \u1edf \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cho n\u00f3 m\u1ed9t gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng ph\u00f9 h\u1ee3p ho\u1eb7c m\u1ed9t gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng cao h\u01a1n.\u00a0<\/p>\n<p>Nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh kinh t\u1ebf suy tho\u00e1i, th\u1ecb tr\u01b0\u1eddng b\u1ecb thu h\u1eb9p v\u00e0 bi\u1ebfn d\u1ea1ng li\u00ean t\u1ee5c.\u00a0<\/p>\n<p>Vi\u1ec7c t\u00ecm cho nh\u1eefng h\u00e0ng ho\u00e1 do doanh nghi\u1ec7p \u0111\u00e3 s\u1ea3n xu\u1ea5t ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng ph\u00f9 h\u1ee3p tr\u00ean c\u01a1 s\u1edf gi\u1eef nguy\u00ean ho\u1eb7c c\u00f3 s\u1ef1 thay \u0111\u1ed5i m\u1ed9t v\u00e0i \u0111\u1eb7c t\u00ednh n\u00e0o \u0111\u00f3 c\u1ee7a h\u00e0ng ho\u00e1 \u0111\u00f3 (th\u1eadm ch\u00ed c\u1ea3 vi\u1ec7c gi\u1ea3m b\u1edbt nh\u1eefng y\u1ebfu t\u1ed1\/\u0111\u1eb7c t\u00ednh kh\u00f4ng thi\u1ebft y\u1ebfu \u0111\u1ec3 c\u00f3 m\u1ee9c chi ph\u00ed th\u1ea5p h\u01a1n) l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ed1i tho\u00e1t ra kh\u1ecfi suy tho\u00e1i.<\/p>\n<p>C\u1ea7n l\u01b0u \u00fd r\u1eb1ng gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb theo ngh\u0129a chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra n\u00f3 c\u00f3 quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi nhau nh\u01b0ng \u0111\u00f3 l\u00e0 hai ph\u1ea1m tr\u00f9 kh\u00e1c nhau. Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng l\u00e0 l\u1ee3i \u00edch, c\u00f4ng d\u1ee5ng, gi\u1ea3i ph\u00e1p\u2026 do ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m mang l\u1ea1i, c\u00f2n chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra n\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng hao t\u1ed5n do nh\u00e0 kinh doanh chi ra.<\/p>\n<p>Vi\u1ec7c \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c h\u00e0ng ho\u00e1 l\u00e0 suy ngh\u0129 \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn v\u1edbi h\u00e0ng ho\u00e1.\u00a0<\/p>\n<p>\u0110\u1ec3 ti\u1ebfn d\u1ea7n t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f2n ph\u1ea3i quan t\u00e2m t\u1edbi c\u00e1c chi ph\u00ed \u0111\u1ec3 bi\u1ebfn nh\u1eefng l\u1ee3i \u00edch ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 tr\u1edd th\u00e0nh hi\u1ec7n th\u1ef1c, th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng chi ph\u00ed c\u00f3 th\u1ec3 ph\u00e1t sinh trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh, t\u1ed3n t\u1ea1i c\u1ee7a h\u00e0ng ho\u00e1 \u0111\u00f3.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a n\u00f3 trong vi\u1ec7c c\u1ed1ng hi\u1ebfn nh\u1eefng l\u1ee3i \u00edch.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36461"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36461"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36461\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}