{"id":36463,"date":"2023-12-08T12:15:16","date_gmt":"2023-12-08T12:15:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mong-muon-wants-trong-marketing-la-gi.html"},"modified":"2023-12-24T21:44:28","modified_gmt":"2023-12-24T14:44:28","slug":"mong-muon-wants-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mong-muon-wants-trong-marketing-la-gi.html","title":{"rendered":"Mong mu\u1ed1n (wants) trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh hoa (Ngu\u1ed3n: orfonline)<\/p>\n<\/div>\n<\/div>\n

Mong mu\u1ed1n<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Mong mu\u1ed1n<\/b> hay \u01b0\u1edbc mu\u1ed1n<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Wants<\/b>.<\/p>\n

Mong mu\u1ed1n l\u00e0 nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u00f3 d\u1ea1ng \u0111\u1eb7c th\u00f9 \u0111\u00f2i h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u00e1p l\u1ea1i b\u1eb1ng m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u1eb7c th\u00f9 ph\u00f9 h\u1ee3p v\u1edbi tr\u00ecnh \u0111\u1ed9 v\u0103n ho\u00e1 v\u00e0 t\u00ednh c\u00e1ch c\u00e1 nh\u00e2n c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

Nhu c\u1ea7u t\u1ef1 nhi\u00ean<\/b> l\u00e0 c\u1ea3m gi\u00e1c thi\u1ebfu h\u1ee5t m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 con ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

V\u00ed d\u1ee5, \u0111\u00f3i l\u00e0 m\u1ed9t c\u1ea3m gi\u00e1c thi\u1ebfu h\u1ee5t l\u01b0\u01a1ng th\u1ef1c, th\u1ef1c ph\u1ea9m trong d\u1ea1 d\u00e0y. S\u1ef1 c\u1ea3m nh\u1eadn hay nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3i l\u00e0 nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi. \u0110\u1ec3 \u0111\u00e1p l\u1ea1i s\u1ef1 “\u0111\u00f3i” ng\u01b0\u1eddi ta bi\u1ebft ch\u1eafc l\u00e0 ph\u1ea3i d\u00f9ng l\u01b0\u01a1ng th\u1ef1c v\u00e0 th\u1ef1c ph\u1ea9m, nh\u01b0ng m\u1ed7i ng\u01b0\u1eddi l\u1ea1i c\u00f3 \u0111\u00f2i h\u1ecfi ri\u00eang v\u1ec1 \u0111\u1eb7c t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a l\u01b0\u01a1ng th\u1ef1c, th\u1ef1c ph\u1ea9m.\u00a0<\/p>\n

Ng\u01b0\u1eddi n\u00e0y th\u00ec \u0111\u00f2i ph\u1ea3i c\u00f3 c\u01a1m, ng\u01b0\u1eddi kh\u00e1c l\u1ea1i c\u1ea7n b\u00e1nh m\u00ec, ng\u01b0\u1eddi n\u00e0y c\u1ea7n c\u01a1m chi\u00ean, ng\u01b0\u1eddi kh\u00e1c c\u1ea7n c\u01a1m n\u1ea5u trong n\u1ed3i \u0111\u1ea5t, ng\u01b0\u1eddi n\u00e0y c\u1ea7n c\u01a1m b\u1eb1ng gi\u1ed1ng g\u1ea1o n\u00e0y, ng\u01b0\u1eddi kh\u00e1c c\u1ea7n c\u01a1m th\u1ed5i t\u1eeb gi\u1ed1ng g\u1ea1o kh\u00e1c\u2026 C\u00e1i g\u00ec chi ph\u1ed1i nh\u1eefng \u0111\u00f2i h\u1ecfi kh\u00e1c nhau \u0111\u00f3? C\u00e1c chuy\u00ean gia v\u1ec1 nhu c\u1ea7u cho r\u1eb1ng: \u0110\u00f3 l\u00e0 do mong mu\u1ed1n.<\/p>\n

T\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nhu c\u1ea7u t\u1ef1 nhi\u00ean ph\u1ea3n \u00e1nh s\u1ef1 \u0111\u00f2i h\u1ecfi v\u1ec1 m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, mong mu\u1ed1n ph\u1ea3n \u00e1nh s\u1ef1 \u0111\u00f2i h\u1ecfi v\u1ec1 m\u1ed9t d\u1ea1ng c\u1ee5 th\u1ec3 trong m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.<\/p>\n

Nh\u01b0 v\u1eady ch\u1ec9 c\u00f3 ph\u00e1t hi\u1ec7n ra mong mu\u1ed1n c\u1ee7a t\u1eebng ng\u01b0\u1eddi ho\u1eb7c t\u1eadp h\u1ee3p ng\u01b0\u1eddi, nh\u00e0 kinh doanh m\u1edbi t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng thu\u1ed9c t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh mong mu\u1ed1n<\/font><\/h3>\n

D\u1ef1a v\u00e0o nhu c\u1ea7u t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi, nh\u00e0 kinh doanh s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ed9t lo\u1ea1i nhu c\u1ea7u.\u00a0<\/p>\n

Nh\u01b0ng d\u1ef1a v\u00e0o mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi th\u00ec nh\u00e0 kinh doanh m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng s\u1ed1 v\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 con ng\u01b0\u1eddi \u2013 th\u1ecb tr\u01b0\u1eddng c\u1ea7n.\u00a0<\/p>\n

Nh\u1edd v\u1eady m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ti\u1ebfn b\u1ed9 v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m do h\u1ecd s\u1ea3n xu\u1ea5t ra.<\/p>\n

Th\u00e1ch th\u1ee9c<\/font><\/h3>\n

Tuy nhi\u00ean, ph\u00e1t hi\u1ec7n ra nhu c\u1ea7u t\u1ef1 nhi\u00ean th\u01b0\u1eddng d\u1ec5 d\u00e0ng, kh\u00e1m ph\u00e1 ra mong mu\u1ed1n v\u1ec1 t\u1eebng kh\u00eda c\u1ea1nh c\u1ee7a nhu c\u1ea7u l\u1ea1i l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n h\u01a1n, \u0111\u00f2i h\u1ecfi ph\u1ea3i nghi\u00ean c\u1ee9u t\u1ec9 m\u1ec9 v\u00e0 k\u0129 l\u01b0\u1ee1ng h\u01a1n.\u00a0<\/p>\n

H\u01a1n n\u1eefa mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi \u0111\u00f4i khi c\u00f2n t\u1ed3n t\u1ea1i d\u01b0\u1edbi d\u1ea1ng ti\u1ec1m \u1ea9n m\u00e0 ch\u00ednh h\u1ecd c\u0169ng kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c. Nhu c\u1ea7u ti\u1ec1m \u1ea9n \u0111\u00f3 n\u1ebfu \u0111\u01b0\u1ee3c nh\u00e0 kinh doanh hay y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng g\u1ee3i m\u1edf th\u00ec c\u00f3 th\u1ec3 b\u00f9ng ph\u00e1t nhanh v\u00e0 t\u1ea1o ra s\u1ee9c mua l\u1edbn.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Mong mu\u1ed1n (ti\u1ebfng Anh: wants) l\u00e0 m\u1ed9t m\u1ee9c \u0111\u1ed9 s\u00e2u h\u01a1n c\u1ee7a nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36463"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36463"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36463\/revisions"}],"predecessor-version":[{"id":68903,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36463\/revisions\/68903"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}