{"id":36464,"date":"2023-12-08T12:15:26","date_gmt":"2023-12-08T12:15:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-danh-muc-kinh-doanh-business-portfolio-analysis-la-gi.html"},"modified":"2023-12-24T21:44:28","modified_gmt":"2023-12-24T14:44:28","slug":"phan-tich-danh-muc-kinh-doanh-business-portfolio-analysis-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-danh-muc-kinh-doanh-business-portfolio-analysis-la-gi.html","title":{"rendered":"Ph\u00e2n t\u00edch danh m\u1ee5c kinh doanh (Business Portfolio Analysis) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: WiseGEEK)<\/i><\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n t\u00edch danh m\u1ee5c kinh doanh (Business Portfolio Analysis)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2n t\u00edch danh m\u1ee5c kinh doanh<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Business Portfolio Analysis.<\/b><\/p>\n

Ph\u00e2n t\u00edch danh m\u1ee5c kinh doanh\u00a0<\/b>l\u00e0 s\u1ef1 ph\u00e2n t\u00edch c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 cho t\u1eebng \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c. C\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 h\u1ee3p l\u00ed.<\/p>\n

C\u00e1c b\u01b0\u1edbc ph\u00e2n\u00a0t\u00edch danh m\u1ee5c kinh doanh<\/font><\/b><\/h3>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 ph\u1ea3i nh\u1eadn d\u1ea1ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau v\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh “m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c<\/i>“.\u00a0<\/p>\n

Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c (SBU- strateric business units) v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n

– C\u00e1c SBU c\u00f3 s\u1ee9 m\u1ec7nh kh\u00e1c nhau<\/p>\n

– M\u1ed7i SBU c\u00f3 t\u1eadp h\u1ee3p kh\u00e1ch h\u00e0ng ri\u00eang\u00a0<\/p>\n

– M\u1ed7i SBU c\u00f3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ri\u00eang<\/p>\n

– M\u1ed7i SBU l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh ri\u00eang bi\u1ec7t ho\u1eb7c m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh c\u00f3 li\u00ean quan v\u1edbi nhau trong s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c kinh doanh.\u00a0<\/p>\n

– M\u1ed7i SBU c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch h\u00f3a \u0111\u1ed9c l\u1eadp v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i t\u1ed5 ch\u1ee9c m\u00e0 m\u1ed9t SBU c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb, m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, m\u1ed9t c\u00f4ng ty, m\u1ed9t x\u00ed nghi\u1ec7p ho\u1eb7c m\u1ed9t ph\u00f2ng qu\u1ea3n l\u00ed kinh doanh.<\/p>\n

Sau khi doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn d\u1ea1ng v\u00e0 ph\u00e2n lo\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c SBU c\u1ee7a n\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c n\u00ean \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nh\u01b0 th\u1ebf n\u00e0o gi\u1eefa c\u00e1c SBU kh\u00e1c nhau. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft nh\u01b0 l\u00e0 c\u00e1c m\u00f4 h\u00ecnh danh m\u1ee5c \u0111\u1ea7u t\u01b0.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t th\u1ee9 t\u1ef1 \u01b0u ti\u00ean ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf c\u1ee7a doanh nghi\u1ec7p cho c\u00e1c SBU.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch\u00a0danh m\u1ee5c kinh doanh<\/font><\/h3>\n

Hai ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng l\u00e0 ma tr\u1eadn BCG v\u00e0 ma tr\u1eadn GE.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn BCG<\/b> (Boston Consulting Group) hay ma tr\u1eadn t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n, \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean 2 ch\u1ec9 ti\u00eau l\u00e0: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1eddng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn GE<\/b> (General Electric) c\u0169ng s\u1eed d\u1ee5ng hai ch\u1ec9 ti\u00eau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh theo ma tr\u1eadn l\u00e0 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n t\u00edch danh m\u1ee5c kinh doanh (ti\u1ebfng Anh: Business Portfolio Analysis) l\u00e0 s\u1ef1 ph\u00e2n t\u00edch c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 cho t\u1eebng \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36464"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36464"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36464\/revisions"}],"predecessor-version":[{"id":68904,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36464\/revisions\/68904"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}