{"id":36467,"date":"2023-12-08T12:15:54","date_gmt":"2023-12-08T12:15:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-diem-dinh-huong-san-xuat-production-oriented-perspective-trong-marketing-la-gi.html"},"modified":"2023-12-24T21:44:29","modified_gmt":"2023-12-24T14:44:29","slug":"quan-diem-dinh-huong-san-xuat-production-oriented-perspective-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-diem-dinh-huong-san-xuat-production-oriented-perspective-trong-marketing-la-gi.html","title":{"rendered":"Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t (Production Oriented Perspective) trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Video b\u00e1n h\u00e0ng)<\/i><\/p>\n<\/div>\n<\/div>\n

Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t (Production Oriented Perspective)<\/b><\/span><\/p>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Production Oriented Perspective.<\/b><\/p>\n

Theo quan\u00a0<\/b>\u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t,\u00a0<\/b>doanh nghi\u1ec7p quan ni\u1ec7m ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

C\u00e1c quan \u0111i\u1ec3m v\u1ec1 \u0111inh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t trong marketing<\/font><\/h3>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb cho r\u1eb1ng n\u1ebfu s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn, b\u00e1n r\u1ed9ng r\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi gi\u00e1 th\u1ea5p ch\u1eafc ch\u1eafn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua. V\u00ec v\u1eady, h\u1ecd quan t\u00e2m \u0111\u1ebfn qu\u1ea3n l\u00ed kh\u00e2u s\u1ea3n xu\u1ea5t, t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 ho\u00e0n thi\u1ec7n qui tr\u00ecnh c\u00f4ng ngh\u1ec7, chuy\u00ean m\u00f4n h\u00f3a v\u00e0 h\u1ee3p l\u00ed h\u00f3a lao \u0111\u1ed9ng sao cho \u0111\u1ea1t n\u0103ng su\u1ea5t cao nh\u1ea5t.\u00a0<\/p>\n

Bi\u1ec7n ph\u00e1p ch\u1ee7 y\u1ebfu \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p l\u00e0 gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t, ti\u1ebft ki\u1ec7m chi ti\u00eau.\u00a0<\/p>\n

Nh\u00e0 kinh t\u1ebf h\u1ecdc ng\u01b0\u1eddi Ph\u00e1p – J.B. Say \u0111\u00e3 ph\u00e1t tri\u1ec3n l\u00ed thuy\u1ebft kinh doanh theo quan \u0111i\u1ec3m s\u1ea3n xu\u1ea5t n\u00e0y t\u1eeb th\u1ebf k\u1ef7 19 “S\u1ea3n xu\u1ea5t t\u1ea1o ra nhu c\u1ea7u cho ch\u00ednh n\u00f3”<\/i>. N\u1ed9i dung ch\u00ednh c\u1ee7a quan \u0111i\u1ec3m n\u00e0y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd t\u1ef1 b\u00e1n v\u00e0 v\u00ec v\u1eady quan t\u00e2m ch\u00ednh c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 s\u1ea3n xu\u1ea5t ch\u1ee9 kh\u00f4ng ph\u1ea3i marketing.<\/p>\n

T\u1ea5t nhi\u00ean, nh\u1eefng doanh nghi\u1ec7p theo \u0111u\u1ed5i quan \u0111i\u1ec3m n\u00e0y th\u01b0\u1eddng ch\u1ec9 th\u00e0nh c\u00f4ng trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 cung ch\u01b0a \u0111\u00e1p \u1ee9ng c\u1ea7u, s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t ra ch\u1eafc ch\u1eafn ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c, c\u1ea1nh tranh ch\u01b0a c\u00f3.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ed9c quy\u1ec1n, quan \u0111i\u1ec3m n\u00e0y v\u1eabn mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i. \u1ede nhi\u1ec1u doanh nghi\u1ec7p, y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb l\u00e0 ph\u1ea3i quan t\u00e2m \u0111\u1ebfn h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u00f3 h\u1ea1 gi\u00e1 b\u00e1n.
Kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a m\u1ed9t s\u1ed1 lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ed3ng nh\u1ea5t ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u1ea1nh tranh gi\u00e1 b\u00e1n c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c doanh nghi\u1ec7p..<\/p>\n

Nhi\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb n\u01b0\u1edbc ta hi\u1ec7n nay v\u1eabn b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 c\u1ee7a quan \u0111i\u1ec3m trong s\u1ea3n xu\u1ea5t.\u00a0<\/p>\n

T\u1ea5t nhi\u00ean, ch\u00fang ta th\u1ea5y ngay r\u1eb1ng, ngo\u00e0i nh\u1eefng \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng n\u00eau tr\u00ean, n\u1ebfu ch\u1ec9 quan t\u00e2m \u0111\u1ebfn s\u1ea3n xu\u1ea5t th\u00f4i, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ef1 c\u1ea1nh tranh th\u1eadt s\u1ef1, cung l\u1edbn h\u01a1n c\u1ea7u, s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng phong ph\u00fa.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 quan \u0111i\u1ec3m thi\u1ec3n c\u1eadn v\u1ec1 marketing, v\u00ec ch\u01b0a hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh theo th\u1ecb tr\u01b0\u1eddng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t (ti\u1ebfng Anh: Production Oriented Perspective) l\u00e0 doanh nghi\u1ec7p quan ni\u1ec7m ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh quan \u0111i\u1ec3m n\u00e0y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36467"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36467"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36467\/revisions"}],"predecessor-version":[{"id":68906,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36467\/revisions\/68906"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}