{"id":36474,"date":"2023-12-08T12:16:33","date_gmt":"2023-12-08T12:16:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuc-hien-marketing-perform-marketing-la-gi-ki-nang-thuc-hien-marketing.html"},"modified":"2023-12-24T21:44:29","modified_gmt":"2023-12-24T14:44:29","slug":"thuc-hien-marketing-perform-marketing-la-gi-ki-nang-thuc-hien-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuc-hien-marketing-perform-marketing-la-gi-ki-nang-thuc-hien-marketing.html","title":{"rendered":"Th\u1ef1c hi\u1ec7n marketing (Perform Marketing) l\u00e0 g\u00ec? K\u0129 n\u0103ng th\u1ef1c hi\u1ec7n marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n Fiverr)<\/i><\/p>\n<\/div>\n<\/div>\n

Th\u1ef1c hi\u1ec7n marketing (Perform Marketing)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ef1c hi\u1ec7n marketing<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Perform Marketing.<\/b><\/p>\n

Th\u1ef1c hi\u1ec7n marketing<\/b> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh bi\u1ebfn c\u00e1c k\u1ebf ho\u1ea1ch, ch\u01b0\u01a1ng tr\u00ecnh marketing th\u00e0nh nh\u1eefng nhi\u1ec7m v\u1ee5 h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u00f3 m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn nh\u1eb1m \u0111\u1ea1t nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra trong k\u1ebf ho\u1ea1ch.<\/p>\n

K\u0129 n\u0103ng th\u1ef1c hi\u1ec7n marketing<\/font><\/h3>\n

Trong khi k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing g\u00ec, cho s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng n\u00e0o th\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 do ai th\u1ef1c hi\u1ec7n, th\u1ef1c hi\u1ec7n \u1edf \u0111\u00e2u, khi n\u00e0o v\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u00e0 b\u1ea3ng ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n c\u1ee5 th\u1ec3. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f3 hi\u1ec7u qu\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i c\u00f3 c\u00e1c k\u0129 n\u0103ng sau:<\/p>\n

K\u0129 n\u0103ng nh\u1eadn th\u1ee9c v\u00e0 chu\u1ea9n \u0111o\u00e1n v\u1ea5n \u0111\u1ec1<\/b>\u00a0<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ea3y sinh c\u1ee7a doanh nghi\u1ec7p l\u00e0 do k\u1ebf ho\u1ea1ch hay do th\u1ef1c hi\u1ec7n. N\u1ebfu do th\u1ef1c hi\u1ec7n k\u00e9m ch\u1eafc ch\u1eafn ph\u1ea3i t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch trong th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch.<\/p>\n

K\u0129 n\u0103ng \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1ee9c \u0111\u1ed9 t\u1ed3n t\u1ea1i v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ef1c hi\u1ec7n k\u00e9m l\u00e0 \u1edf t\u1eebng ch\u1ee9c n\u0103ng marketing hay \u1edf t\u1eebng s\u1ea3n ph\u1ea9m, \u1edf c\u1ea5p bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 hay \u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n c\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh marketing, \u1edf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00ednh b\u1ed9 ph\u1eadn marketing, c\u01a1 ch\u1ebf ph\u1ed1i h\u1ee3p trong n\u1ed9i b\u1ed9 b\u1ed9 ph\u1eadn marketing hay \u1edf s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng kh\u00e1c kh\u00f4ng t\u1ed1t.\u00a0<\/p>\n

M\u1ed7i m\u1ee9c \u0111\u1ed9 t\u1ed3n t\u1ea1i trong th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 c\u01a1 ch\u1ebf ch\u00ednh s\u00e1ch qu\u1ea3n l\u00ed kh\u00e1c nhau.<\/p>\n

K\u1ef9 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch marketing<\/b><\/p>\n

<\/b>\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3, c\u00e1c chuy\u00ean gia marketing ph\u1ea3i v\u1eadn d\u1ee5ng t\u1ed1t 4 ch\u1ee9c n\u0103ng l\u00e0 ph\u00e2n b\u1ed1, theo d\u00f5i, t\u1ed5 ch\u1ee9c, v\u00e0 ph\u1ed1i h\u1ee3p.<\/b><\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i ph\u00e2n b\u1ed1 h\u1ee3p l\u00ed c\u00e1c ngu\u1ed3n l\u1ef1c m\u00e0 h\u1ecd c\u00f3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee5 th\u1ec3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing. Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c bao g\u1ed3m c\u1ea3 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n s\u1ef1.\u00a0<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng ph\u1ea3i theo d\u00f5i \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p marketing b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3m tra vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch n\u0103m, ki\u1ec3m tra kh\u1ea3 n\u0103ng sinh l\u1eddi, ki\u1ec3m tra hi\u1ec7u su\u1ea5t v\u00e0 ki\u1ec3m tra chi\u1ebfn l\u01b0\u1ee3c. Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i bi\u1ebft s\u1eed d\u1ee5ng nh\u1eefng con ng\u01b0\u1eddi c\u1ee5 th\u1ec3 d\u01b0\u1edbi c\u00e1c h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c c\u1ed1 \u0111\u1ecbnh ho\u1eb7c ph\u00ed c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

K\u0129 n\u0103ng ph\u1ed1i h\u1ee3p hay \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 h\u1ecd n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c cao nh\u1ea5t. Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i bi\u1ebft \u0111\u1ed9ng vi\u00ean nh\u1eefng ng\u01b0\u1eddi kh\u00e1c b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh marketing n\u1ed9i b\u1ed9 t\u1ed1t \u0111\u1ec3 b\u00e1n tr\u01b0\u1edbc \u00fd t\u01b0\u1edfng, chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch cho c\u00e1n b\u1ed9, nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ecdc ti\u00eau t\u1ed1t h\u01a1n.<\/p>\n

V\u00ec v\u1eady, gi\u00e1m \u0111\u1ed1c marketing c\u00f3 hai nhi\u1ec7m v\u1ee5 trong th\u1ef1c hi\u1ec7n marketing:\u00a0<\/p>\n

(1) Ho\u1ea1ch \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty<\/p>\n

(2) Ph\u1ed1i h\u1ee3p ch\u1ee9c n\u0103ng marketing v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng t\u00e0i ch\u00ednh, s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c trong ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u0169ng ph\u1ea3i c\u00e2n nh\u1eafc m\u1ed7i c\u00f4ng vi\u1ec7c marketing c\u1ee5 th\u1ec3 n\u00ean t\u1ef1 l\u00e0m hay thu\u00ea ngo\u00e0i. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n h\u00f3a cao, c\u00e1c doanh nghi\u1ec7p n\u00ean thu\u00ea d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c cung c\u1ea5p d\u1ecbch v\u1ee5 marketing chuy\u00ean m\u00f4n h\u00f3a nh\u01b0 c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o, PR, doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng,…\u00a0<\/p>\n

H\u1ecd c\u0169ng ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng tr\u1ea3 th\u00f9 lao v\u00e0 th\u01b0\u1edfng ph\u1ea1t h\u1ee3p l\u00ed v\u00e0 minh b\u1ea1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ef1c hi\u1ec7n marketing (ti\u1ebfng Anh: Perform Marketing) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh bi\u1ebfn c\u00e1c k\u1ebf ho\u1ea1ch, ch\u01b0\u01a1ng tr\u00ecnh marketing th\u00e0nh nh\u1eefng nhi\u1ec7m v\u1ee5 h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u00f3 m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn nh\u1eb1m \u0111\u1ea1t nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra trong k\u1ebf ho\u1ea1ch.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36474"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36474"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36474\/revisions"}],"predecessor-version":[{"id":68910,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36474\/revisions\/68910"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}