{"id":36476,"date":"2023-12-08T12:16:40","date_gmt":"2023-12-08T12:16:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/website-marketing-la-gi-thiet-ke-noi-dung-website-marketing.html"},"modified":"2023-12-24T21:44:38","modified_gmt":"2023-12-24T14:44:38","slug":"website-marketing-la-gi-thiet-ke-noi-dung-website-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/website-marketing-la-gi-thiet-ke-noi-dung-website-marketing.html","title":{"rendered":"Website marketing l\u00e0 g\u00ec? Thi\u1ebft k\u1ebf n\u1ed9i dung Website marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: imarketing.vn) <\/i><\/p>\n<\/div>\n<\/div>\n

Website marketing<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Website marketing <\/b>l\u00e0 danh t\u1eeb trong ti\u1ebfng Anh<\/p>\n

Website marketing\u00a0<\/b>l\u00e0 c\u00f4ng c\u1ee5 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. C\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m (h\u00ecnh \u1ea3nh, ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1c t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3,…) \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong 24 gi\u1edd trong c\u1ea3 365 ng\u00e0y trong n\u0103m s\u1eafn s\u00e0ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Thi\u1ebft k\u1ebf n\u1ed9i dung website<\/font><\/h3>\n

C\u00e1c nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng website c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u1ea7n ghi nh\u1edb nguy\u00ean t\u1eafc 7Cs c\u1ee7a vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t website hi\u1ec7u qu\u1ea3:<\/p>\n

– B\u1ed1i c\u1ea3nh (Context): C\u00e1ch tr\u00ecnh b\u00e0y v\u00e0 b\u1ea3n v\u1ebd ph\u00e1t th\u1ea3o c\u1ee7a Website.<\/p>\n

– N\u1ed9i dung (Content): N\u1ed9i dung v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 video c\u1ee7a Website.\u00a0<\/p>\n

– C\u1ed9ng \u0111\u1ed3ng tham gia Web (Community): \u0110\u00f3 l\u00e0 c\u00e1c c\u00e1ch l\u00e0m cho kh\u00e1ch h\u00e0ng l\u00ean m\u1ea1ng c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi nhau \u0111\u01b0\u1ee3c<\/p>\n

– Kh\u00e1ch h\u00e0ng h\u00f3a (Customization): Website \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng kh\u00e1c nhau hay website \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\u00a0<\/p>\n

– Li\u00ean l\u1ea1c (CommMasterskillstion): C\u00e1c c\u00e1ch th\u1ee9c Website c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng, ng\u01b0\u1eddi s\u1eed d\u1ee5ng li\u00ean l\u1ea1c \u0111\u01b0\u1ee3c v\u1edbi Website ho\u1eb7c c\u1ea3 hai chi\u1ec1u.<\/p>\n

– Li\u00ean k\u1ebft v\u1edbi Website kh\u00e1c (Connection): Website c\u00f3 li\u00ean k\u1ebft v\u1edbi c\u00e1c Websiet kh\u00e1c.\u00a0<\/p>\n

– Th\u01b0\u01a1ng m\u1ea1i (Commerce): Website cho ph\u00e9p th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch bu\u00f4n b\u00e1n.<\/p>\n

– V\u00e0 \u0111\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi website c\u1ee7a m\u00ecnh, c\u00f4ng ty c\u1ea7n th\u00eam m\u1ed9t “C” n\u1eefa l\u00e0 ph\u1ea3i thay \u0111\u1ed5i n\u1ed9i dung nhanh ch\u00f3ng (Changing continuously).<\/p>\n

Thi\u1ebft k\u1ebf n\u1ed9i dung website<\/b><\/p>\n

\u1ede m\u1ee9c t\u1ed1i thi\u1ec3u, m\u1ed9t website ph\u1ea3i d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng, chuy\u00ean nghi\u1ec7p, h\u00ecnh th\u1ee9c h\u1ea5p d\u1eabn v\u00e0 ph\u1ea3i h\u1eefu \u00edch v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng.\u00a0<\/p>\n

Website hi\u1ec7u qu\u1ea3 ph\u1ea3i c\u00f3 n\u1ed9i dung th\u00f4ng tin b\u1ed5 \u00edch, c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, li\u00ean k\u1ebft v\u1edbi c\u00e1c website kh\u00e1c, c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i lu\u00f4n thay \u0111\u1ed5i, c\u00f3 \u0111\u1eb7c t\u00ednh gi\u1ea3i tr\u00ed h\u1ea5p d\u1eabn.<\/p>\n

C\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng truy nh\u1eadp Website c\u1ee7a doanh nghi\u1ec7p<\/i><\/p>\n

\u0110\u1ec3 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng tham gia v\u00e0o website c\u1ee7a doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n tr\u1ecb m\u1ea1ng c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c l\u1eddi khuy\u00ean r\u1ea5t thuy\u1ebft ph\u1ee5c v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf nh\u1eefng phi\u1ec1n to\u00e1i th\u01b0\u1eddng g\u1eb7p cho kh\u00e1ch h\u00e0ng khi l\u00ean m\u1ea1ng. Nh\u1eefng l\u1eddi khuy\u00ean \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i \u0111\u1ea7u ti\u00ean khi \u00e1p d\u1ee5ng internet marketing.<\/p>\n

Th\u00f4ng tin cung c\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/i><\/p>\n

Th\u1ef1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tr\u00ean m\u1ea1ng ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra c\u00e1c website. C\u00e1c website n\u00ean l\u00e0m c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u1eadt ph\u1ed5 th\u00f4ng.\u00a0<\/p>\n

M\u1ed7i tu\u1ea7n, x\u00e1c \u0111\u1ecbnh nh\u1eefng h\u00e0ng h\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm nh\u1ea5t, sau l\u1eadp tr\u00ecnh \u0111\u1ec3 c\u00f4ng c\u1ee5 search c\u1ee7a doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c trang c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3, thay v\u00ec bu\u1ed9c h\u1ecd ph\u1ea3i l\u1ef1a ch\u1ecdn, t\u00ecm ki\u1ebfm trong h\u00e0ng \u0111\u1ed1ng d\u1eef li\u1ec7u kh\u00f4ng ch\u1ecdn l\u1ecdc.<\/p>\n

T\u1ed5 ch\u1ee9c th\u00f4ng tin theo c\u00e1ch ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/i><\/p>\n

Nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng lu\u00f4n c\u00e1ch t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd nh\u01b0 l\u00e0 m\u1ed9t khu\u00f4n m\u1eabu \u0111\u1ec3 thi\u1ebft k\u1ebf website. M\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t khu v\u1ef1c ri\u00eang. \u0110\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m.<\/p>\n

Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i s\u1eafp x\u1ebfp c\u01a1 c\u1ea5u h\u00e0ng h\u00f3a d\u1ef1a tr\u00ean c\u00e1ch mua h\u00e0ng c\u1ee7a kh\u00e1ch. Khi mua h\u00e0ng, h\u1ecd th\u01b0\u1eddng mu\u1ed1n c\u00f3 lu\u00f4n c\u00e1c ph\u1ee5 ki\u1ec7n hay c\u00e1c v\u1eadt d\u1ee5ng li\u00ean quan k\u00e8m theo, m\u00e0 c\u00e1c c\u00f4ng ty l\u1ea1i th\u01b0\u1eddng hay s\u1eafp x\u1ebfp \u1edf nh\u1eefng trang kh\u00e1c nhau.<\/p>\n

Th\u00f4ng tin th\u1ef1c t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n<\/i><\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng tham quan website nhi\u1ec1u khi ph\u00e1t m\u1ec7t b\u1edfi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf qu\u00e1 h\u0103ng h\u00e1i, c\u00e1c chuy\u00ean vi\u00ean c\u00f4ng ngh\u1ec7 qu\u00e1 tham v\u1ecdng. Nh\u1eefng ng\u01b0\u1eddi thi\u1ebft k\u1ebf n\u00ean c\u00e1c website \u0111\u1ec1u c\u00f3 \u0111\u01b0\u1eddng truy\u1ec1n t\u1ed1c \u0111\u1ed9 cao v\u00e0 nh\u1eefng m\u00e1y t\u00ednh l\u1edbn, nh\u01b0ng \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta d\u00f9ng c\u00e1c m\u00e1y t\u00ednh c\u0169, modem k\u1ebft n\u1ed1i ch\u1eadm v\u00e0 m\u00e0n h\u00ecnh nh\u1ecf.<\/p>\n

\u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u1ea3m s\u1ef1 e ng\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng m\u00f4i tr\u01b0\u1eddng h\u00ecnh \u1ea3nh v\u00e0 ch\u1eef vi\u1ebft c\u1ea7n thi\u1ebft nh\u1ea5t. Vi\u1ec7c nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng, l\u1eddi qu\u1ea3ng c\u00e1o, t\u1ec7p tin \u00e2m thanh, hay nh\u1eefng \u1ee9ng d\u1ee5ng Java nh\u00fang v\u00e0o website s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng n\u1ea3n l\u00f2ng, m\u1ea5t ki\u00ean nh\u1eabn \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u00f3n h\u00e0ng m\u00ecnh c\u1ea7n.<\/p>\n

Gi\u1ea3i th\u00edch r\u00f5 \u00fd \u0111\u1ecbnh c\u1ee7a m\u00ecnh<\/i><\/p>\n

R\u1ea5t nhi\u1ec1u website \u0111\u1ec1 ngh\u1ecb kh\u00e1ch h\u00e0ng ph\u1ea3i k\u00edch chu\u1ed9t v\u00e0o nh\u1eefng n\u00fat nh\u1ea5n r\u1ea5t l\u00e0 kh\u00f3 hi\u1ec3u. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t qui t\u1eafc h\u00e0ng \u0111\u1ea7u trong t\u01b0 v\u1ea5n c\u1ee7a Creative Good “\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u1ea3i l\u00e0m sao cho kh\u00e1ch h\u00e0ng mua s\u1eafm th\u1eadt d\u1ec5 d\u00e0ng”.\u00a0<\/p>\n

Nh\u1eefng \u0111i\u1ec1u n\u00ean tr\u00e1nh khi s\u1eed d\u1ee5ng website marketing<\/b><\/p>\n

– <\/i>S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 webhosting mi\u1ec5n ph\u00ed hay v\u1edbi gi\u00e1 r\u1ebb\u00a0<\/p>\n

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– <\/i>L\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb website do \u0111\u1ed3 ho\u1ea1 Java, \u00e2m nh\u1ea1c<\/p>\n

– <\/i>Kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng<\/p>\n

–<\/i> L\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng v\u00f4 \u00edch<\/p>\n

– Kh\u00f4ng th\u01b0\u1eddng xuy\u00ean b\u00e1m s\u00e1t kh\u00e1ch h\u00e0ng<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Website marketing l\u00e0 c\u00f4ng c\u1ee5 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. C\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m (h\u00ecnh \u1ea3nh, ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1c t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3,…) \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong 24 gi\u1edd trong c\u1ea3 365 ng\u00e0y trong n\u0103m s\u1eafn s\u00e0ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36476"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36476"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36476\/revisions"}],"predecessor-version":[{"id":68911,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36476\/revisions\/68911"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}