{"id":36481,"date":"2023-12-08T12:17:12","date_gmt":"2023-12-08T12:17:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-cu-marketing-truc-tiep-direct-marketing-tool-la-gi.html"},"modified":"2023-12-24T21:44:39","modified_gmt":"2023-12-24T14:44:39","slug":"cong-cu-marketing-truc-tiep-direct-marketing-tool-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-cu-marketing-truc-tiep-direct-marketing-tool-la-gi.html","title":{"rendered":"C\u00f4ng c\u1ee5 marketing tr\u1ef1c ti\u1ebfp (Direct Marketing Tool) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: MarketingAl – Admicro)<\/i><\/p>\n<\/div>\n<\/div>\n

C\u00f4ng c\u1ee5 marketing tr\u1ef1c ti\u1ebfp (Direct Marketing Tool)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u00f4ng c\u1ee5 marketing tr\u1ef1c ti\u1ebfp<\/b> trong ti\u1ebfng Anh l\u00e0 Direct Marketing Tool<\/b>.<\/p>\n

C\u00f4ng c\u1ee5 marketing tr\u1ef1c ti\u1ebfp<\/b> l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng khi ti\u1ebfn h\u00e0nh marketing tr\u1ef1c ti\u1ebfp.<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 marketing tr\u1ef1c ti\u1ebfp\u00a0<\/font><\/h3>\n

Marketing qua catalog\u00a0<\/b><\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n marketing qua catalog, doanh nghi\u1ec7p g\u1eedi catalog t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n. D\u1ef1a tr\u00ean c\u00e1c catalog n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t h\u00e0ng c\u0169ng qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n.\u00a0<\/p>\n

B\u00e1n h\u00e0ng theo catalog t\u1ea1o \u0111\u01b0\u1ee3c \u0111i\u1ec3m n\u1ed5i b\u1eadt cho s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch b\u1ed5 sung t\u01b0 li\u1ec7u hay th\u00f4ng tin v\u1ec1 m\u00ecnh v\u00e0o catalog, g\u1eedi m\u1eabu h\u00e0ng k\u00e8m theo, trang b\u1ecb \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn.\u00a0<\/p>\n

D\u1ef1a v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 g\u1eedi k\u00e8m catalog qu\u00e0 bi\u1ebfu cho nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. C\u00f3 nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng theo catalog. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ecba ch\u1ec9 kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c v\u00e0 thi\u1ebft k\u1ebf c\u00e1c catalog t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng.<\/p>\n

Marketing qua th\u01b0 tr\u1ef1c ti\u1ebfp<\/b><\/p>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp m\u00e0 doanh nghi\u1ec7p g\u1eedi qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n th\u01b0 ch\u00e0o h\u00e0ng, t\u1edd qu\u1ea3ng c\u00e1o, t\u1edd g\u1ea5p v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ch\u00e0o h\u00e0ng kh\u00e1c v\u1edbi hi v\u1ecdng b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ho\u1eb7c c\u00f3 th\u1ec3, h\u1ecd t\u00ecm c\u00e1ch thu th\u1eadp danh s\u00e1ch kh\u00e1ch h\u00e0ng cho l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, th\u00f4ng b\u00e1o th\u00f4ng tin ho\u1eb7c g\u1eedi qu\u00e0 t\u1eb7ng \u0111\u1ec3 c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 marketing b\u1eb1ng th\u01b0 tr\u1ef1c ti\u1ebfp ngo\u00e0i kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u00f2n gi\u00fap ng\u01b0\u1eddi ta thu th\u1eadp \u0111\u01b0\u1ee3c danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

G\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00ec n\u00f3 h\u01b0\u1edbng t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn k\u0129. Th\u01b0 tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1eebng c\u00e1i nh\u00e2n, linh ho\u1ea1t v\u00e0 cho ph\u00e9p ti\u1ebfn h\u00e0nh tr\u1eafc nghi\u1ec7m v\u00e0 l\u01b0\u1ee3ng \u0111\u1ecbnh k\u1ebft qu\u1ea3.<\/p>\n

Tuy nhi\u00ean, c\u1ea7n nh\u1edb r\u1eb1ng, chi ph\u00ed cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn cao h\u01a1n so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. H\u00ecnh th\u1ee9c n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng b\u01b0u \u0111i\u1ec7n.\u00a0<\/p>\n

Marketing qua \u0111i\u1ec7n tho\u1ea1i<\/b><\/p>\n

Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 ch\u00e0o h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ecdc. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i mi\u1ec5n ph\u00ed \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1eb7t mua h\u00e0ng hay khi\u1ebfu n\u1ea1i v\u00e0 g\u00f3p \u00fd cho doanh nghi\u1ec7p qua qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, truy\u1ec1n thanh, g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp catalog.\u00a0<\/p>\n

Marketing qua \u0111i\u1ec7n tho\u1ea1i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i. Tuy nhi\u00ean, khi nhi\u1ec1u ng\u01b0\u1eddi tham gia c\u00f9ng m\u1ed9t l\u00fac s\u1ebd d\u1eabn \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i b\u1ecb ngh\u1ebdn m\u1ea1ch k\u00e9o theo nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1ecb b\u1ecf l\u1ee1 ho\u1eb7c kh\u00f4ng h\u00e0i l\u00f2ng. C\u00e1c trang web c\u1ee7a c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi, c\u00e1c c\u00f4ng ty b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u00e3 v\u00e0 \u0111ang th\u00e0nh c\u00f4ng v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y.\u00a0<\/p>\n

Marketing tr\u1ef1c ti\u1ebfp tr\u00ean truy\u1ec1n h\u00ecnh<\/b><\/p>\n

Truy\u1ec1n h\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng. Tuy nhi\u00ean, n\u00f3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng theo hai c\u00e1ch. C\u00e1ch th\u1ee9 nh\u1ea5t l\u00e0 ph\u00e1t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 cho kh\u00e1ch h\u00e0ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng. C\u00e1ch th\u1ee9 hai, s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c k\u00eanh truy\u1ec1n h\u00ecnh cho vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n

Qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh l\u00e0 r\u1ea5t l\u1edbn do v\u1eady hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00e1 cao.\u00a0<\/p>\n

Tuy nhi\u00ean, gi\u1edd xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t kh\u00e1c nhau. Do v\u1eady, m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u1ec1 b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng \u0111\u1ec1u ph\u1ea3i ph\u00e1t nhi\u1ec1u l\u1ea7n \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau, chi ph\u00ed c\u1ea7n b\u1ecf ra l\u00e0 kh\u00e1 l\u1edbn.<\/p>\n

Marketing tr\u1ef1c ti\u1ebfp tr\u00ean truy\u1ec1n thanh, t\u1ea1p ch\u00ed v\u00e0 b\u00e1o<\/b><\/p>\n

\u0110\u00e0i, t\u1ea1p ch\u00ed hay c\u00e1c t\u1edd b\u00e1o c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u00e0o h\u00e0ng tr\u1ef1c ti\u1ebfp cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1eb7t h\u00e0ng mi\u1ec5n ph\u00ed ho\u1eb7c phi\u00eau \u0111\u1eb7t h\u00e0ng \u0111\u00ednh k\u00e8m theo.\u00a0<\/p>\n

C\u00e1c th\u00f4ng tin tr\u00ean b\u00e1o ch\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o qu\u1ea7n ch\u00fang quan t\u00e2m, \u0111i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n \u0111\u1ebfn t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 kh\u1eafc ho\u1ea1 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Computer marketing<\/b><\/p>\n

Khi c\u00f4ng ngh\u1ec7 th\u00f4ng tin ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thanh to\u00e1n tr\u1ef1c ti\u1ebfp qua m\u1ea1ng internet. Tuy nhi\u00ean, r\u1ea5t c\u00f3 th\u1ec3 Website c\u1ee7a doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bi\u1ebft \u0111\u1ebfn.\u00a0<\/p>\n

Ngo\u00e0i ra, nguy c\u01a1 \u0111e do\u1ea1 t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 r\u1ea5t l\u1edbn b\u1edfi n\u1ebfu kh\u00f4ng c\u1ea9n tr\u1ecdng th\u00ec h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 “v\u00e9n \u00e1o cho ng\u01b0\u1eddi xem l\u01b0ng” khi doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3o m\u1eadt c\u1ea9n tr\u1ecdng.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00f4ng c\u1ee5 marketing tr\u1ef1c ti\u1ebfp (ti\u1ebfng Anh: Direct Marketing Tool) l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng khi ti\u1ebfn h\u00e0nh marketing tr\u1ef1c ti\u1ebfp.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36481"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36481"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36481\/revisions"}],"predecessor-version":[{"id":68914,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36481\/revisions\/68914"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}