{"id":36483,"date":"2023-12-08T12:17:22","date_gmt":"2023-12-08T12:17:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-bao-ban-hang-sales-forecast-la-gi-phuong-phap-du-bao.html"},"modified":"2023-12-24T21:44:40","modified_gmt":"2023-12-24T14:44:40","slug":"du-bao-ban-hang-sales-forecast-la-gi-phuong-phap-du-bao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-bao-ban-hang-sales-forecast-la-gi-phuong-phap-du-bao.html","title":{"rendered":"D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng (Sales Forecast) l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: AMIS.VN)<\/i><\/p>\n<\/div>\n<\/div>\n

D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng (Sales Forecast)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 Sales Forecast.<\/b><\/p>\n

D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng<\/b> l\u00e0 s\u1ef1 \u01b0\u1edbc \u0111o\u00e1n v\u1ec1 l\u01b0\u1ee3ng b\u00e1n c\u1ee7a doanh nghi\u1ec7p, (t\u00ednh b\u1eb1ng ti\u1ec1n ho\u1eb7c theo \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m) c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi k\u00ec nh\u1ea5t \u0111\u1ecbnh d\u01b0\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00f4ng qua v\u00e0 d\u01b0\u1edbi m\u1ed9t t\u1ed5 h\u1ee3p c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf \u0111\u01b0\u1ee3c gi\u1ea3 \u0111\u1ecbnh.<\/p>\n

N\u00f3i chung, vi\u1ec7c d\u1ef1 b\u00e1o l\u01b0\u1ee3ng b\u00e1n l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a gi\u00e1m \u0111\u1ed1c marketing. Trong c\u00e1c doanh nghi\u1ec7p l\u1edbn, do t\u00ednh ch\u1ea5t ph\u1ee9c t\u1ea1p c\u1ee7a ch\u00ednh vi\u1ec7c d\u1ef1 b\u00e1o n\u00ean n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c giao cho m\u1ed9t b\u1ed9 ph\u1eadn chuy\u00ean m\u00f4n trong nghi\u00ean c\u1ee9u marketing.\u00a0<\/p>\n

C\u00e1c d\u1eef li\u1ec7u d\u1ef1 b\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 nh\u1eefng qu\u1ea3n l\u00ed b\u00e1n h\u00e0ng v\u00e0 c\u00e1c c\u00e1n b\u1ed9 qu\u1ea3n l\u00ed nh\u1eefng ch\u1ee9c n\u0103ng kh\u00e1c s\u1eed d\u1ee5ng. \u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, vi\u1ec7c d\u1ef1 b\u00e1o l\u01b0\u1ee3ng b\u00e1n l\u00e0 c\u00f4ng c\u1ee5 then ch\u1ed1t trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u khi\u1ec3n ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n

D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng<\/b> c\u00f3 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng quan tr\u1ecdng nh\u01b0:\u00a0<\/p>\n

(1) \u0110\u1ec3 thi\u1ebft l\u1eadp h\u1ea1n ng\u1ea1ch b\u00e1n;\u00a0<\/p>\n

(2) L\u00ean k\u1ebf ho\u1ea1ch cho vi\u1ec7c b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c c\u1ee7a ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn trong ph\u1ed1i th\u1ee9c marketing<\/p>\n

(3) T\u00ednh to\u00e1n v\u00e0 c\u00e2n \u0111\u1ed1i c\u00e1c chi ph\u00ed b\u00e1n h\u00e0ng;\u00a0<\/p>\n

(4) L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 k\u1ebft n\u1ed1i c\u00f4ng vi\u1ec7c s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c, kho b\u00e3i, nh\u00e2n s\u1ef1…<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng\u00a0<\/font><\/h3>\n

Vi\u1ec7c d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch tinh vi trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, d\u01b0\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd l\u00e0 con s\u1ed1 d\u1ef1 b\u00e1o kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 thay th\u1ebf cho vi\u1ec7c ph\u00e1n \u0111o\u00e1n h\u00e0ng ng\u00e0y, h\u00e0ng gi\u1edd trong kinh doanh.\u00a0<\/p>\n

Hi\u1ec7n nay, kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng \u0111\u01a1n l\u1ebb n\u00e0o c\u00f3 th\u1ec3 cho nh\u1eefng k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c theo khu\u00f4n m\u1eabu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn.<\/p>\n

– Ph\u01b0\u01a1ng ph\u00e1p l\u1ea5y \u00fd ki\u1ebfn c\u1ee7a ban \u0111i\u1ec1u h\u00e0nh<\/i>: L\u00e0 s\u1ef1 k\u1ebft h\u1ee3p v\u00e0 l\u1ea5y qu\u00e2n b\u00ecnh nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a c\u1ea5p qu\u1ea3n tr\u1ecb cao nh\u1ea5t \u0111\u1ea1i di\u1ec7n cho marketing, s\u1ea3n xu\u1ea5t, t\u00e0i ch\u00ednh, b\u00e1n h\u00e0ng v\u00e0 h\u00e0nh ch\u00ednh.<\/p>\n

\u00a0– Ph\u01b0\u01a1ng ph\u00e1p t\u1ed5ng h\u1ee3p t\u1eeb l\u1ef1c l\u01b0\u1ee3ng b\u00e1n<\/i>: Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u01b0\u01a1ng t\u1ef1 v\u1edbi ph\u01b0\u01a1ng ph\u00e1p th\u1ee9 nh\u1ea5t, trong \u0111\u00f3 n\u00f3 bao g\u1ed3m t\u1ed5ng h\u1ee3p c\u00e1c \u00fd ki\u1ebfn c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u1ec1 vi\u1ec7c b\u00e1n trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

Trong m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng, ho\u1eb7c c\u00e1c ph\u1ee5 tr\u00e1ch b\u00e1n h\u00e0ng c\u1ea5p v\u00f9ng \u0111\u1ec7 tr\u00ecnh nh\u1eefng d\u1ef1 \u0111o\u00e1n v\u1ec1 l\u01b0\u1ee3ng b\u00e1n trong t\u01b0\u01a1ng lai c\u1ee7a l\u00e3nh th\u1ed5 ho\u1eb7c v\u00f9ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

– Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a v\u00e0o k\u00ec v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/i>\u00a0C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y bao g\u1ed3m h\u1ecfi kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u1ecd d\u1ef1 \u0111\u1ecbnh s\u1ebd mua trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

– Nh\u1eefng ph\u00e2n t\u00edch theo chu\u1ed7i th\u1eddi gian:<\/i>\u00a0Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng trong qu\u00e1 kh\u1ee9 v\u00e0 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c b\u00e1n (c\u00e1c khuynh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, nh\u1eefng t\u0103ng gi\u1ea3m c\u00f3 t\u00ednh ch\u1ea5t chu k\u00ec, c\u00e1c thay \u0111\u1ed5i theo m\u00f9a).<\/p>\n

– Ph\u00e2n t\u00edch t\u01b0\u01a1ng quan:<\/i>\u00a0C\u00e1ch n\u00e0y li\u00ean quan t\u1edbi vi\u1ec7c \u0111o l\u01b0\u1eddng quan h\u1ec7 gi\u1eefa bi\u1ebfn s\u1ed1 ph\u1ee5 thu\u1ed9c l\u00e0 l\u01b0\u1ee3ng b\u00e1n v\u1edbi m\u1ed9t ho\u1eb7c nhi\u1ec1u bi\u1ebfn s\u1ed1 \u0111\u1ed9c l\u1eadp m\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch s\u1ef1 t\u0103ng hay gi\u1ea3m trong kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n.<\/p>\n

– Nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u1ecbnh l\u01b0\u1ee3ng kh\u00e1c:<\/i>\u00a0Nhi\u1ec1u k\u0129 thu\u1eadt th\u1ed1ng k\u00ea v\u00e0 to\u00e1n h\u1ecdc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ho\u1eb7c \u01b0\u1edbc l\u01b0\u1ee3ng vi\u1ec7c b\u00e1n trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

Hai trong s\u1ed1 nh\u1eefng k\u0129 thu\u1eadt quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c h\u00e0m t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1c m\u00f4 h\u00ecnh gi\u1ea3 thuy\u1ebft. C\u00e1c h\u00e0m t\u0103ng tr\u01b0\u1edfng, l\u00e0 nh\u1eefng ph\u01b0\u01a1ng tr\u00ecnh to\u00e1n h\u1ecdc gi\u1ea3i th\u00edch m\u1ed1i quan h\u1ec7 gi\u1eefa nhu c\u1ea7u v\u00e0 th\u1eddi gian. C\u00e1c m\u00f4 h\u00ecnh gi\u1ea3 thuy\u1ebft, m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea c\u1ee7a m\u1ed9t ng\u00e0nh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c tham s\u1ed1 ch\u00ednh trong m\u00f4 h\u00ecnh.\u00a0<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales Forecast) l\u00e0 s\u1ef1 \u01b0\u1edbc \u0111o\u00e1n v\u1ec1 l\u01b0\u1ee3ng b\u00e1n c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi k\u00ec nh\u1ea5t \u0111\u1ecbnh d\u01b0\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00f4ng qua v\u00e0 d\u01b0\u1edbi m\u1ed9t t\u1ed5 h\u1ee3p c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf \u0111\u01b0\u1ee3c gi\u1ea3 \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36483"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36483"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36483\/revisions"}],"predecessor-version":[{"id":68915,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36483\/revisions\/68915"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}