{"id":36489,"date":"2023-12-08T12:17:49","date_gmt":"2023-12-08T12:17:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-hang-ca-nhan-personal-sales-la-gi-tam-quan-trong-cua-ban-hang-ca-nhan.html"},"modified":"2023-12-24T21:44:40","modified_gmt":"2023-12-24T14:44:40","slug":"ban-hang-ca-nhan-personal-sales-la-gi-tam-quan-trong-cua-ban-hang-ca-nhan","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-hang-ca-nhan-personal-sales-la-gi-tam-quan-trong-cua-ban-hang-ca-nhan.html","title":{"rendered":"B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Sales) l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Lu\u1eadn v\u0103n Vi\u1ec7t)<\/i><\/p>\n<\/div>\n<\/div>\n

B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Sales)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n <\/b>trong ti\u1ebfng Anh l\u00e0 Personal Sales.<\/b><\/p>\n

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B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b> l\u00e0 t\u1eadp h\u1ee3p quan h\u1ec7 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u1ea3n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua c\u1ee7a h\u1ecd v\u00e0 thu nh\u1eadn th\u00f4ng tin ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c.\u00a0<\/p>\n

Trong th\u1ef1c t\u1ebf, qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh giao ti\u1ebfp ph\u1ee9c t\u1ea1p gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft v\u1ec1 t\u00e2m l\u00ed x\u00e3 h\u1ed9i.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/font><\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u cho r\u1eb1ng vi\u1ec7c kinh doanh kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu thi\u1ebfu l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 l\u00e0 b\u1ed9 ph\u1eadn quan tr\u1ecdng nh\u1ea5t trong kh\u00e2u ph\u00e2n ph\u1ed1i nh\u1eb1m \u0111\u1ea3m b\u1ea3o d\u00f2ng chay s\u1ea3n ph\u1ea5m lu\u00f4n v\u1eadn \u0111\u1ed9ng.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ph\u1ee5 thu\u1ed9c m\u1ed9t ph\u1ea7n v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u01b0 l\u00e0 m\u1ed9t qui t\u1eafc chung, nh\u1eefng h\u00e0ng h\u00f3a v\u00e0 ph\u1ee9c t\u1ea1p v\u1ec1 m\u1eb7t k\u0129 thu\u1eadt, \u0111\u1eaft ti\u1ec1n \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n nhi\u1ec1u h\u01a1n.<\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf \u0111\u1ec3 gi\u1ea3m b\u1edbt nh\u1eefng r\u1ee7i ro trong vi\u1ec7c mua b\u00e1n v\u00e0 s\u1eed d\u1ee5ng.\u00a0<\/p>\n

T\u1ea5t nhi\u00ean, vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng ti\u1ec7n d\u1ee5ng, c\u00e1c s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u00e3 v\u00e0 \u0111ang gi\u1ea3m xu\u1ed1ng c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng t\u1ef1 ch\u1ecdn. Nh\u01b0ng kh\u00f4ng ph\u1ea3i v\u00ec th\u1ebf m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n c\u0169ng s\u1ebd thay \u0111\u1ed5i theo ch\u00ednh nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u1eefng ng\u01b0\u1eddi mua qui m\u00f4 nh\u1ecf nh\u01b0ng l\u1ea1i c\u00f3 ki\u1ebfn th\u1ee9c th\u1ecb tr\u01b0\u1eddng t\u1ed1t v\u1ec1 m\u1ed9t h\u00e0ng h\u00f3a, n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n r\u1ea5t \u00edt c\u1ea7n thi\u1ebft.\u00a0<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. Th\u1ef1c t\u1ebf, trong \u0111\u00e1ng gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 doanh nghi\u1ec7p.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf ch\u1ed7, ch\u00fang ta c\u00f3 th\u1ec3 khai th\u00e1c nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin n\u00e0y ch\u00ednh l\u00e0 ngu\u1ed3n \u0111\u1ec3 t\u1ea1o ra tr\u00ean 90% s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn trong s\u1ea3n xu\u1ea5t.<\/p>\n

C\u00f9ng v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00e1c, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n t\u1ea1o ra nh\u1eefng khuy\u1ebfn kh\u00edch c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u1eefng trung gian ch\u1ea5p nh\u1eadn b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi hay t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng mua c\u1ee7a h\u1ecd, v\u00e0 n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n trong tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (ti\u1ebfng Anh: Personal Sales) l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eb1m m\u1ee5c ti\u00eau th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36489"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36489"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36489\/revisions"}],"predecessor-version":[{"id":68917,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36489\/revisions\/68917"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}