{"id":36493,"date":"2023-12-08T12:18:05","date_gmt":"2023-12-08T12:18:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/email-marketing-la-gi-cac-hinh-thuc-email-marketing.html"},"modified":"2023-12-24T21:44:40","modified_gmt":"2023-12-24T14:44:40","slug":"email-marketing-la-gi-cac-hinh-thuc-email-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/email-marketing-la-gi-cac-hinh-thuc-email-marketing.html","title":{"rendered":"Email marketing l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c Email Marketing"},"content":{"rendered":"
\n

\n<\/p>\n

\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: G-Suite- Infolinks Vietnam)<\/i><\/p>\n<\/div>\n<\/div>\n

Email marketing<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Email marketing<\/b> l\u00e0 danh t\u1eeb trong ti\u1ebfng Anh.<\/p>\n

Email marketing<\/b> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng email, s\u00e1ch \u0111i\u1ec7n t\u1eed hay catalogue \u0111i\u1ec7n t\u1eed \u0111\u1ec3 g\u1eedi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y v\u00e0 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

Ch\u1ee9c n\u0103ng<\/b><\/p>\n

Email marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 s\u1ebd mang l\u1ea1i\u00a0t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n\u00a0ROI\u00a0(Return on Investment) nh\u01b0 mong \u0111\u1ee3i n\u1ebfu \u00e1p d\u1ee5ng b\u00e0i b\u1ea3n v\u00e0 \u0111\u00fang c\u00e1ch v\u00ec email marketing gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed \u00edt nh\u1ea5t 75% chi ph\u00ed so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c.\u00a0<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 website marketing, email marketing c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 ch\u00fa \u00fd tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ng\u01b0\u1eddi nh\u1eadn m\u00e0 kh\u00f4ng b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c th\u00f4ng tin kh\u00e1c.\u00a0<\/p>\n

Ng\u00e0y nay v\u1edbi nhi\u1ec1u nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, email l\u00e0 k\u00eanh giao ti\u1ebfp \u0111\u01b0\u1ee3c h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.\u00a0<\/p>\n

V\u1edbi email, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian, th\u1eddi \u0111i\u1ec3m truy\u1ec1n t\u1ea3i th\u00f4ng tin t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Email c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n b\u00e1 qua m\u1ed9t l\u1ec7nh \u0111\u01a1n gi\u1ea3n “forward” v\u00e0 \u0111\u1ed3ng th\u1eddi cho ph\u00e9p l\u01b0u tr\u1eef th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ec3 tham kh\u1ea3o sau n\u00e0y.<\/p>\n

V\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3, email marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 li\u00ean quan t\u1edbi ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng… H\u01a1n n\u1eefa, email marketing c\u00f2n ph\u00f9 h\u1ee3p cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 t\u00ednh ch\u1ea5t th\u00f4ng b\u00e1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR – th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c email marketing<\/font><\/h3>\n

C\u00f3 2 h\u00ecnh th\u1ee9c Email marketing c\u01a1 b\u1ea3n, \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean internet, \u0111\u00f3 l\u00e0:\u00a0<\/p>\n

(1) Email marketing cho ph\u00e9p hay \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a ng\u01b0\u1eddi nh\u1eadn (Solicited Commercial Email), \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

(2) Email marketing kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a ng\u01b0\u1eddi nh\u1eadn (Unsolicited Email Marketing hay Unsolicited Commercial Email – UCE) c\u00f2n g\u1ecdi l\u00e0 Spam.<\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u00e2n nh\u1eafc khi s\u1eed d\u1ee5ng email marketing<\/b><\/p>\n

– Tr\u00e1nh g\u1eedi th\u01b0 qu\u1ea5y r\u1ed1i<\/p>\n

– B\u1ecf qua vai tr\u00f2 c\u1ee7a vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a<\/p>\n

– Email c\u1ea7n kh\u1eb3ng \u0111\u1ecbnh ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt ri\u00eang c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– G\u1eedi ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng c\u00e1c y\u00eau c\u1ea7u qua email<\/p>\n

– G\u1eedi x\u00e1c nh\u1eadn \u0111\u0103ng k\u00ed c\u1ee7a m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/p>\n

– Gi\u1eef l\u1ea1i m\u1ed9t b\u1ea3n ghi \u0111\u1ea7y \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u0103ng k\u00ed<\/p>\n

– Cho ph\u00e9p ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u1ee7y \u0111\u0103ng k\u00ed kh\u1ecfi danh s\u00e1ch c\u1ee7a doanh nghi\u1ec7p<\/p>\n

– Qu\u1ea3n l\u00ed h\u1ec7 th\u1ed1ng email hi\u1ec7u qu\u1ea3\u00a0<\/p>\n

– L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c g\u1eedi email trong quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/p>\n

C\u00f3 2 c\u00e1ch \u0111\u1ec3 qu\u1ea3n l\u00ed v\u00e0 g\u1eedi email cho kh\u00e1ch h\u00e0ng: Tr\u1ea3 l\u1eddi th\u1ee7 c\u00f4ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m email v\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng email tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Email marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng email, s\u00e1ch \u0111i\u1ec7n t\u1eed hay catalogue \u0111i\u1ec7n t\u1eed \u0111\u1ec3 g\u1eedi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y v\u00e0 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36493"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36493"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36493\/revisions"}],"predecessor-version":[{"id":68919,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36493\/revisions\/68919"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}