{"id":36495,"date":"2023-12-08T12:18:16","date_gmt":"2023-12-08T12:18:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chuong-trinh-quang-cao-advertising-program-la-gi-cac-cong-viec-quang-cao.html"},"modified":"2023-12-24T21:44:40","modified_gmt":"2023-12-24T14:44:40","slug":"chuong-trinh-quang-cao-advertising-program-la-gi-cac-cong-viec-quang-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chuong-trinh-quang-cao-advertising-program-la-gi-cac-cong-viec-quang-cao.html","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o (Advertising Program) l\u00e0 g\u00ec? C\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3ng c\u00e1o"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Youtube)<\/i><\/p>\n<\/div>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o (Advertising Program)<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o<\/b> trong ti\u1ebfng Anh l\u00e0 Advertising Program.<\/b><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o<\/b> l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u1eb1m cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp nh\u01b0 in \u1ea5n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n tin \u0111i\u1ec7n t\u1eed.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o<\/b><\/p>\n

M\u1ee5c \u0111\u00edch kinh doanh cu\u1ed1i c\u00f9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o l\u00e0 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch n\u00e0y c\u1ea7n c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o cung c\u1ea5p c\u00e1c ch\u1ec9 d\u1eabn cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o, v\u00e0 \u0111\u00e1nh gi\u00e1 n\u00e0y ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi \u0111\u1ed9 tin c\u1eady cao.<\/p>\n

C\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3<\/font><\/h3>\n

M\u1ed9t v\u00e0i nhi\u1ec7m v\u1ee5 marketing n\u00f3i chung \u0111\u01b0\u1ee3c qui cho ch\u1ee9c n\u0103ng qu\u1ea3ng c\u00e1o nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1ed5ng th\u1ec3\u00a0marketing – mix:<\/p>\n

– Duy tr\u00ec s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.\u00a0<\/p>\n

– L\u00e0m cho kh\u00e1ch h\u00e0ng quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/p>\n

– X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia<\/p>\n

– Thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai<\/p>\n

– T\u1ea1o ra thi\u1ec7n ch\u00ed \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c doanh nghi\u1ec7p<\/p>\n

– Gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c tr\u01b0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m<\/p>\n

– Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n

– Th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i d\u1ef1 tr\u1eef s\u1ea3n ph\u1ea9m<\/p>\n

– Th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c m\u1ee9c gi\u00e1 b\u00e1n<\/p>\n

– X\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

– Thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i<\/p>\n

Danh s\u00e1ch c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o n\u00eau tr\u00ean ch\u01b0a bao qu\u00e1t \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u00f3ng g\u00f3p c\u1ee7a qu\u1ea3ng c\u00e1o. C\u1ea7n l\u01b0u \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c x\u00fac ti\u1ebfn kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u th\u00f4ng c\u00e1c h\u00e0ng h\u00f3a c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i t\u1edbi kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o h\u1ee3p t\u00e1c \u0111\u01b0\u1ee3c tr\u00f9 t\u00ednh m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c m\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh ph\u00e2n ph\u1ed1i, nh\u01b0 l\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb, s\u1ebd nh\u1eadn \u0111\u1ed9c m\u1ed9t t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5t \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 doanh s\u1ed1 b\u00e1n h\u00e0ng nh\u01b0 l\u00e0 m\u1ed9t kho\u1ea3n ti\u1ec1n tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o. M\u1ed9t s\u1ed1 nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng cung c\u1ea5p c\u00e1c b\u1ea3n qu\u1ea3ng c\u00e1o, s\u1ef1 minh h\u1ecda, h\u00e0ng m\u1eabu,… cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o (ti\u1ebfng Anh: Advertising Program) l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u1eb1m cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp nh\u01b0 in \u1ea5n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n tin \u0111i\u1ec7n t\u1eed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36495"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36495"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36495\/revisions"}],"predecessor-version":[{"id":68920,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36495\/revisions\/68920"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}