{"id":36503,"date":"2023-12-08T12:18:56","date_gmt":"2023-12-08T12:18:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-hot-vang-price-skimming-strategy-la-gi.html"},"modified":"2023-12-24T21:44:40","modified_gmt":"2023-12-24T14:44:40","slug":"chien-luoc-gia-hot-vang-price-skimming-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-hot-vang-price-skimming-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ‘h\u1edbt v\u00e1ng’ (Price Skimming Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n CafeBiz)<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 “h\u1edbt v\u00e1ng” (Price Skimming Strategy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/b> “h\u1edbt v\u00e1ng”<\/b> trong ti\u1ebfng Anh l\u00e0 Price Skimming Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 “h\u1edbt v\u00e1ng” <\/b>hay chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u01b0\u1edbt nhanh v\u1edbi n\u1ed9i dung l\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1eb7t ra gi\u00e1 b\u00e1n ban \u0111\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i cao cho nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 khai th\u00e1c nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua cao, \u0111\u1ec3 nhanh ch\u00f3ng thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn ngay.<\/p>\n

Sau khi khai th\u00e1c h\u1ebft nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p gi\u1ea3m d\u1ea7n gi\u00e1 xu\u1ed1ng \u0111\u1ec3 khai th\u00e1c nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua th\u1ea5p h\u01a1n.\u00a0<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/p>\n

– Doanh nghi\u1ec7p c\u00f3 v\u1ecb tr\u00ed \u0111\u1ed9c quy\u1ec1n t\u1ea1m th\u1eddi v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p m\u00e0 nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng co gi\u00e3n theo gi\u00e1.<\/p>\n

– Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n nh\u1eefng nh\u00f3m ng\u01b0\u1eddi c\u00f3 s\u1ee9c mua cao, s\u1eb5n s\u00e0ng mua. H\u1ecd r\u1ea5t quan t\u00e2m \u0111\u1ebfn t\u00ednh m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

– Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u00e3 c\u00f3 uy t\u00edn h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– M\u1eb7t h\u00e0ng m\u1edbi n\u00e0y c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 m\u1ee9c gi\u00e1 cao l\u1ea1i g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

– Gi\u00e1 cao ban \u0111\u1ea7u kh\u00f4ng nhanh ch\u00f3ng thu h\u00fat th\u00eam nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi.<\/p>\n

– Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m khi s\u1ea3n xu\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u1ecf kh\u00f4ng qu\u00e1 cao.<\/p>\n

– M\u1ee9c gi\u00e1 ban \u0111\u1ea7u cao c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1eef m\u1ee9c c\u1ea7u trong khi qui m\u00f4 s\u1ea3n xu\u1ea5t ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

S\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 cao, \u0111\u1ea7u t\u01b0 cho nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n nhi\u1ec1u, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u1ecdn l\u1ecdc… th\u01b0\u1eddng th\u00edch h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 “h\u1edbt v\u00e1ng”.<\/p>\n

Trong c\u00e1c giai \u0111o\u1ea1n sau c\u1ee7a chu k\u00ec s\u1ed1ng, khi xu\u1ea5t hi\u1ec7n s\u1ef1 c\u1ea1nh v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, gi\u00e1 c\u1ea3 sau \u0111\u00f3 \u0111\u01b0\u1ee3c h\u1ea1 th\u1ea5p xu\u1ed1ng. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c nh\u00e0 kinh doanh s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u00e0y.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 “h\u1edbt v\u00e1ng” (ti\u1ebfng Anh: Price Skimming Strategy) l\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1eb7t ra gi\u00e1 b\u00e1n ban \u0111\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i cao cho nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 khai th\u00e1c nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua cao, \u0111\u1ec3 nhanh ch\u00f3ng thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn ngay.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36503"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36503"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36503\/revisions"}],"predecessor-version":[{"id":68922,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36503\/revisions\/68922"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}