{"id":36509,"date":"2023-12-08T12:19:23","date_gmt":"2023-12-08T12:19:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kenh-toi-uu-optimal-channel-la-gi-danh-gia-va-lua-chon-kenh-toi-uu.html"},"modified":"2023-12-24T21:44:40","modified_gmt":"2023-12-24T14:44:40","slug":"kenh-toi-uu-optimal-channel-la-gi-danh-gia-va-lua-chon-kenh-toi-uu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kenh-toi-uu-optimal-channel-la-gi-danh-gia-va-lua-chon-kenh-toi-uu.html","title":{"rendered":"K\u00eanh t\u1ed1i \u01b0u (Optimal Channel) l\u00e0 g\u00ec? \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh t\u1ed1i \u01b0u"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Netsale Asia)<\/i><\/p>\n<\/div>\n<\/div>\n

K\u00eanh t\u1ed1i \u01b0u (Optimal Channel)<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

K\u00eanh t\u1ed1i \u01b0u <\/b>trong ti\u1ebfng Anh l\u00e0 Optimal Channel.<\/b><\/p>\n

K\u00eanh t\u1ed1i \u01b0u<\/b> l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i th\u1ecfa m\u00e3n t\u1ed1t nh\u1ea5t nh\u1eefng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 theo nh\u1eefng ti\u00eau chu\u1ea9n th\u00edch h\u1ee3p.<\/p>\n

C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/font><\/h3>\n

Ti\u00eau chu\u1ea9n kinh t\u1ebf<\/b><\/p>\n

M\u1ed7i ki\u1ec3u k\u00eanh s\u1ebd c\u00f3 l\u01b0\u1ee3ng b\u00e1n v\u00e0 chi ph\u00ed kh\u00e1c nhau. M\u1ee9c doanh s\u1ed1 c\u1ee7a m\u1ed7i ki\u1ec3u k\u00eanh ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng giao d\u1ecbch v\u00e0 b\u00e1n h\u00e0ng. M\u1ee9c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00f4i k\u00eanh c\u0169ng kh\u00e1c nhau v\u00e0 bi\u1ebfn \u0111\u1ed5i c\u00f9ng doanh s\u1ed1 theo nh\u1eefng quan h\u1ec7 kh\u00e1c nhau.\u00a0<\/p>\n

K\u00eanh ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c ch\u1ecdn ph\u1ea3i l\u00e0 k\u00eanh c\u00f3 t\u1ed5ng chi ph\u00ed ph\u00e2n ph\u1ed1i th\u1ea5p nh\u1ea5t t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn. K\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t nh\u01b0 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ed5ng th\u1ec3 h\u1ee3p th\u00e0nh b\u1edfi c\u00e1c h\u1ec7 th\u1ed1ng con ph\u1ee5 thu\u1ed9c l\u1eabn nhau, v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh k\u00eanh l\u00e0 c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng.<\/p>\n

To\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng k\u00eanh n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i thi\u1ec3u h\u00f3a t\u1ed5ng chi ph\u00ed ph\u00e2n ph\u1ed1i trong khi gi\u1eef c\u00e1c chi ph\u00ed kh\u00e1c kh\u00f4ng \u0111\u1ed5i. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i chi ph\u00ed ph\u00e2n ph\u1ed1i c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u1ec3 t\u00ecm c\u00e1ch c\u1eaft gi\u1ea3m:<\/p>\n

– Chi ph\u00ed v\u1eadn t\u1ea3i<\/p>\n

– Chi ph\u00ed cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng<\/p>\n

– Chi ph\u00ed c\u01a1 h\u1ed9i<\/p>\n

– Chi ph\u00ed l\u01b0u kho, bao g\u1ed3m: Chi ph\u00ed thu\u00ea ch\u1ed7 l\u01b0u kho, chi ph\u00ed c\u1ee7a v\u1ed1n \u0111\u1ea7u t\u01b0, thu\u1ebf, b\u1ea3o hi\u1ec3m, chi ph\u00ed tr\u00f4ng coi v\u00e0 b\u1ea3o qu\u1ea3n, chi ph\u00ed \u0111\u00f3ng g\u00f3i, chi ph\u00ed v\u1eadn chuy\u1ec3n nguy\u00ean li\u1ec7u.<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m t\u1edbi quan \u0111i\u1ec3m t\u1ed5ng chi ph\u00ed. Tuy nhi\u00ean, nh\u1eefng nh\u00e2n t\u1ed1 quan tr\u1ecdng kh\u00e1c c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t, \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p kh\u00e1c c\u1ee7a t\u1ed5ng th\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 marketing.<\/p>\n

Ti\u00eau chu\u1ea9n ki\u1ec3m so\u00e1t k\u00eanh<\/b><\/p>\n

N\u1ebfu nh\u00e0 s\u1ea3n xu\u1ea5t mu\u1ed1n ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i m\u1ee9c \u0111\u1ed9 cao nh\u01b0 ki\u1ec3m so\u00e1t gi\u00e1 b\u00e1n cu\u1ed1i c\u00f9ng, ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn, ch\u1eafc ch\u1eafn ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1c ki\u1ec3u k\u00eanh li\u00ean k\u1ebft d\u1ecdc, \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u00eanh t\u1eadp \u0111o\u00e0n ho\u1eb7c d\u00f9ng l\u1ef1c l\u01b0\u1ee3ng b\u00e1n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

N\u1ebfu ch\u1ec9 c\u1ea7n m\u1ee9c ki\u1ec3m so\u00e1t th\u1ea5p, nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh d\u00e0i, ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i.<\/p>\n

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Khi s\u1eed d\u1ee5ng c\u00e1c k\u00eanh gi\u00e1n ti\u1ebfp, nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i t\u1eeb b\u1ecf m\u1ed9t s\u1ed1 kh\u1ea3 n\u0103ng \u0111i\u1ec1u khi\u1ec3n ho\u1ea1t \u0111\u1ed9ng marketing s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Tuy nhi\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u00e2n ph\u1ed1i th\u01b0\u1eddng c\u1ed1 g\u1eafng duy tr\u00ec m\u1ee9c \u0111\u1ed9 \u0111i\u1ec1u khi\u1ec3n th\u00e0nh vi\u00ean qua m\u1ed9t s\u1ed1 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n gi\u00e1n ti\u1ebfp nh\u01b0: Chia s\u1ebb c\u00e1c chi ph\u00ed x\u00fac ti\u1ebfn, cung c\u1ea5p vi\u1ec7c \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng,…<\/p>\n

Ti\u00eau chu\u1ea9n th\u00edch nghi<\/b><\/p>\n

Do ho\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng lu\u00f4n lu\u00f4n thay \u0111\u1ed5i n\u00ean nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n thay \u0111\u1ed5i k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. B\u1edfi v\u1eady h\u1ecd kh\u00f4ng n\u00ean l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c k\u00eanh qu\u00e1 d\u00e0i h\u1ea1n, c\u1ee9ng nh\u1eafc, l\u00e0m m\u1ea5t \u0111i tinh linh ho\u1ea1t.\u00a0<\/p>\n

K\u00eanh ph\u00e2n ph\u1ed1i ph\u1ea3i th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i. N\u1ebfu nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n d\u00e0i h\u1ea1n, \u0111\u1ed9c quy\u1ec1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb b\u00ean trong th\u00e0nh ph\u1ed1, kh\u1ea3 n\u0103ng \u0111\u1ec3 th\u00edch \u1ee9ng \u0111\u1ed1i v\u1edbi s\u1ef1 d\u1ecbch chuy\u1ec3n d\u00e2n c\u01b0 c\u00f3 th\u1ec3 s\u1ebd c\u1ef1c k\u00ec b\u1ecb h\u1ea1n ch\u1ebf.\u00a0<\/p>\n

Ti\u00eau chu\u1ea9n v\u1ec1 kh\u1ea3 n\u0103ng bao qu\u00e1t th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ec7 th\u1ed1ng k\u00eanh<\/b><\/p>\n

Do c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng c\u1ea7n thi\u1ebft c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, nhu c\u1ea7u v\u00e0 k\u00ec v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng,… m\u00e0 c\u01b0\u1eddng \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m s\u1ebd thay \u0111\u1ed5i.\u00a0<\/p>\n

S\u1ef1 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau theo c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i: Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i, ph\u00e2n ph\u1ed1i ch\u1ecdn l\u1ecdc t\u1edbi ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n K\u00eanh t\u1ed1i \u01b0u (ti\u1ebfng Anh: Optimal Channel) l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i th\u1ecfa m\u00e3n t\u1ed1t nh\u1ea5t nh\u1eefng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 theo nh\u1eefng ti\u00eau chu\u1ea9n th\u00edch h\u1ee3p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36509"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36509"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36509\/revisions"}],"predecessor-version":[{"id":68925,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36509\/revisions\/68925"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}