{"id":36518,"date":"2023-12-08T12:20:09","date_gmt":"2023-12-08T12:20:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dong-chay-kenh-phan-phoi-distribution-channel-flow-la-gi.html"},"modified":"2023-12-24T21:44:41","modified_gmt":"2023-12-24T14:44:41","slug":"dong-chay-kenh-phan-phoi-distribution-channel-flow-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dong-chay-kenh-phan-phoi-distribution-channel-flow-la-gi.html","title":{"rendered":"D\u00f2ng ch\u1ea3y k\u00eanh ph\u00e2n ph\u1ed1i (Distribution Channel Flow) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Bravo)<\/i><\/p>\n<\/div>\n<\/div>\n

D\u00f2ng ch\u1ea3y k\u00eanh ph\u00e2n ph\u1ed1i (Distribution Channel Flow)\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

D\u00f2ng ch\u1ea3y k\u00eanh ph\u00e2n ph\u1ed1i<\/b> trong ti\u1ebfng Anh l\u00e0 Distribution Channel Flow.<\/b><\/p>\n

D\u00f2ng ch\u1ea3y k\u00eanh ph\u00e2n ph\u1ed1i<\/b> l\u00e0 m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i.
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C\u00e1c lo\u1ea1i d\u00f2ng ch\u1ea3y k\u00eanh ph\u00e2n ph\u1ed1i<\/font><\/h3>\n

C\u00e1c lo\u1ea1i d\u00f2ng ch\u1ea3y c\u01a1 b\u1ea3n m\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n t\u1eadp trung quan t\u00e2m khi t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00ed k\u00eanh, bao g\u1ed3m: D\u00f2ng chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu; d\u00f2ng v\u1eadn \u0111\u1ed9ng v\u1eadt ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u00f2ng ti\u1ec1n t\u1ec7 v\u00e0 ch\u1ee9ng t\u1eeb thanh to\u00e1n; d\u00f2ng th\u00f4ng tin; d\u00f2ng x\u00fac ti\u1ebfn…\u00a0<\/p>\n

C\u00e1c d\u00f2ng ch\u1ea3y trong k\u00eanh ph\u00e2n ph\u1ed1i v\u1eadn \u0111\u1ed9ng theo c\u00e1c chi\u1ec1u h\u01b0\u1edbng v\u00e0 c\u01b0\u1eddng \u0111\u1ed9 kh\u00e1c nhau cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng ph\u1ee9c t\u1ea1p c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

D\u00f2ng chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu:\u00a0<\/b>M\u00f4 t\u1ea3 vi\u1ec7c chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m t\u1eeb th\u00e0nh vi\u00ean n\u00e0y sang th\u00e0nh vi\u00ean kh\u00e1c trong k\u00eanh. M\u1ed7i l\u1ea7n mua v\u00e0 b\u00e1n l\u00e0 m\u1ed9t l\u1ea7n h\u00e0ng ho\u00e1 \u0111\u01b0\u1ee3c chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu t\u1eeb ng\u01b0\u1eddi b\u00e1n sang ng\u01b0\u1eddi mua. Nh\u01b0 v\u1eady, trong m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u l\u1ea7n chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu h\u00e0ng ho\u00e1.\u00a0<\/p>\n

D\u00f2ng th\u00f4ng tin: <\/b>M\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean k\u00eanh trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i. Qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i th\u00f4ng tin di\u1ec5n ra gi\u1eefa hai th\u00e0nh vi\u00ean k\u1ebf c\u1eadn ho\u1eb7c kh\u00f4ng k\u1ebf c\u1eadn ho\u1eb7c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng su\u1ed1t to\u00e0n b\u1ed9 k\u00eanh.\u00a0<\/p>\n

D\u00f2ng th\u00f4ng tin: <\/b>L\u00e0 d\u00f2ng hai chi\u1ec1u\u00a0<\/b>t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ee7a c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. C\u00e1c th\u00f4ng tin trao \u0111\u1ed5i trong k\u00eanh c\u00f3 th\u1ec3 l\u00e0 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng kh\u1ed1i l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n.<\/p>\n

D\u00f2ng v\u1eadn \u0111\u1ed9ng v\u1eadt ch\u1ea5t<\/b>: M\u00f4 t\u1ea3 vi\u1ec7c di chuy\u1ec3n h\u00e0ng ho\u00e1 hi\u1ec7n v\u1eadt th\u1eadt s\u1ef1 trong kh\u00f4ng gian v\u00e0 th\u1eddi gian t\u1eeb \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t t\u1edbi \u0111\u1ecba \u0111i\u1ec3m ti\u00eau d\u00f9ng qua h\u1ec7 th\u1ed1ng kho t\u00e0ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn v\u1eadn chuy\u1ec3n v\u00e0 l\u01b0u kho h\u00e0ng h\u00f3a. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 d\u00f2ng ch\u1ea3y c\u00f3 chi ph\u00ed l\u1edbn nh\u1ea5t trong t\u1ed5ng chi ph\u00ed ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a qua k\u00eanh.<\/p>\n

D\u00f2ng thanh to\u00e1n:\u00a0<\/b>Th\u1ef1c ch\u1ea5t \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 c\u00e1c c\u00f4ng vi\u1ec7c thanh to\u00e1n gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh, n\u00f3 m\u00f4 t\u1ea3 s\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a ti\u1ec1n v\u00e0 ch\u1ee9ng t\u1eeb thanh to\u00e1n. Ti\u1ec1n ch\u1ea1y ng\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi mua cu\u1ed1i c\u00f9ng v\u1ec1 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u00f2n ch\u1ee9ng t\u1eeb thanh to\u00e1n th\u00ec chuy\u1ec3n t\u1eeb ng\u01b0\u1eddi b\u00e1n \u0111\u1ea7u ti\u00ean qua c\u00e1c trung gian t\u1edbi ng\u01b0\u1eddi mua cu\u1ed1i c\u00f9ng.\u00a0\u00a0<\/p>\n

D\u00f2ng x\u00fac ti\u1ebfn<\/b>: M\u00f4 t\u1ea3 s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 tr\u1ee3 gi\u00fap ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh v\u1edbi nhau. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i chia s\u1ebb chi ph\u00ed x\u00fac ti\u1ebfn tr\u00ean khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t.\u00a0<\/p>\n

D\u00f2ng \u0111\u00e0m ph\u00e1n<\/b>: C\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh \u0111\u00e0m ph\u00e1n v\u1edbi nhau \u0111\u1ec3 ph\u00e2n chia c\u00e1c c\u00f4ng vi\u1ec7c ph\u00e2n ph\u1ed1i, x\u00e1c \u0111\u1ecbnh r\u00f5 tr\u00e1ch nhi\u1ec7m v\u00e0 quy\u1ec1n l\u1ee3i c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i. Tuy theo h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c k\u00eanh li\u00ean k\u1ebft m\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u00e0m ph\u00e1n gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean l\u00e0 kh\u00f3 kh\u0103n hay d\u1ec5 th\u1ed1ng nh\u1ea5t.\u00a0<\/p>\n

D\u00f2ng t\u00e0i ch\u00ednh<\/b>: \u0110\u00e2y ch\u00ednh l\u00e0 c\u00f4ng vi\u1ec7c t\u1ea1o v\u1ed1n v\u00e0 h\u1ed7 tr\u1ee3 v\u1ed1n trong k\u00eanh ph\u00e2n ph\u1ed1i cho c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh. Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ea3i x\u00e2y d\u1ef1ng c\u01a1 ch\u1ebf t\u1ea1o v\u1ed1n tr\u1ee3 v\u1ed1n trong k\u00eanh.\u00a0<\/p>\n

D\u00f2ng \u0111\u1eb7t h\u00e0ng:\u00a0<\/b>\u0110\u00e2y ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c v\u00e0 c\u01a1 ch\u1ebf thu th\u1eadp, t\u1eadp h\u1ee3p \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1eeb ng\u01b0\u1eddi mua cu\u1ed1i c\u00f9ng tr\u1edf l\u1ea1i ng\u01b0\u1eddi xu\u1ea5t v\u00e0 c\u00f4ng vi\u1ec7c x\u1eed l\u00ed \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh. T\u1ea5t nhi\u00ean, m\u1ed7i k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7t h\u00e0ng v\u00e0 x\u1eed l\u00ed \u0111\u01a1n h\u00e0ng kh\u00e1c nhau.\u00a0<\/p>\n

D\u00f2ng chia s\u1ebb r\u1ee7i ro<\/b>: X\u00e1c \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean k\u00eanh v\u1ec1 nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i. \u0110\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u01a1 ch\u1ebf chia s\u1ebb r\u1ee7i ro gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh. Tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb r\u1ee7i ro n\u00e0y th\u01b0\u1eddng c\u00f3 c\u00f4ng ty b\u1ea3o hi\u1ec3m (c\u00e1c th\u00e0nh vi\u00ean k\u00eanh c\u00f3 th\u1ec3 mua b\u1ea3o hi\u1ec3m).\u00a0<\/p>\n

M\u1ed9t c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ee7a vi\u1ec7c chia s\u1ebb r\u1ee7i ro trong ph\u00e2n ph\u1ed1i l\u00e0 c\u01a1 ch\u1ebf ch\u1ec9 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c ph\u00e2n ph\u1ed1i khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1.\u00a0<\/p>\n

D\u00f2ng thu h\u1ed3i bao g\u00f3i:<\/b> C\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 bao g\u00f3i c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n nh\u01b0 bia, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t… ph\u1ea3i t\u1ed5 ch\u1ee9c thu h\u1ed3i bao g\u00f3i. D\u00f2ng ch\u1ea3y n\u00e0y ng\u01b0\u1ee3c v\u1edbi d\u00f2ng v\u1eadt ch\u1ea5t v\u00e0 ph\u1ea3i t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00ed k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi d\u00f2ng v\u1eadn \u0111\u1ed9ng v\u1eadt ch\u1ea5t.<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i d\u1ef1a v\u00e0o c\u00e1c d\u00f2ng ch\u1ea3y trong k\u00eanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n chia c\u00e1c c\u00f4ng vi\u1ec7c ph\u00e2n ph\u1ed1i cho c\u00e1c th\u00e0nh vi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u00f2ng ch\u1ea3y k\u00eanh ph\u00e2n ph\u1ed1i (ti\u1ebfng Anh: Distribution Channel Flow) l\u00e0 m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36518"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36518"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36518\/revisions"}],"predecessor-version":[{"id":68930,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36518\/revisions\/68930"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}