{"id":36522,"date":"2023-12-08T12:20:29","date_gmt":"2023-12-08T12:20:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dong-san-pham-product-line-la-gi-ke-hoach-marketing-cho-dong-san-pham.html"},"modified":"2023-12-24T21:44:41","modified_gmt":"2023-12-24T14:44:41","slug":"dong-san-pham-product-line-la-gi-ke-hoach-marketing-cho-dong-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dong-san-pham-product-line-la-gi-ke-hoach-marketing-cho-dong-san-pham.html","title":{"rendered":"D\u00f2ng s\u1ea3n ph\u1ea9m (Product Line) l\u00e0 g\u00ec? K\u1ebf ho\u1ea1ch marketing cho d\u00f2ng s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
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H\u00ecnh \u1ea3nh minh h\u1ecda (Ngu\u1ed3n: Saga)<\/i><\/p>\n<\/div>\n<\/div>\n

D\u00f2ng s\u1ea3n ph\u1ea9m (Product Line)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

D\u00f2ng s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh l\u00e0 Product Line.<\/b><\/p>\n

D\u00f2ng s\u1ea3n ph\u1ea9m<\/b> l\u00e0 nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft v\u00e0 nhau tr\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 th\u1ecfa m\u00e3n c\u00f9ng b\u1eadc nhu c\u1ea7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau, \u0111\u01b0\u1ee3c b\u00e1n t\u1edbi c\u00f9ng nh\u00f3m kh\u00e1ch, s\u1eed d\u1ee5ng c\u00f9ng lo\u1ea1i trung gian, ho\u1eb7c \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi c\u00f9ng nh\u00f3m gi\u00e1 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

K\u1ebf ho\u1ea1ch marketing cho d\u00f2ng s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

X\u00e1c \u0111\u1ecbnh th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

Ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch marketing cho nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng k\u1ebf ho\u1ea1ch h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb maketing c\u1ea7n nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m:\u00a0<\/p>\n

– \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty<\/i>, \u0111\u1eb7c bi\u1ec7t v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7 (t\u1ee9c l\u00e0 v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u00f4ng tin ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng).<\/p>\n

\u00a0– C\u00e1c th\u00f4ng tin kh\u00e1ch quan v\u1ec1 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf v\u00e0 d\u1ef1 ki\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m<\/i> <\/b>theo c\u00e1c ch\u1ec9 ti\u00eau: Doanh s\u1ed1 b\u00e1n, l\u1ee3i nhu\u1eadn v\u00e0 t\u1ec9 ph\u1ea7n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c quy\u1ebft \u0111\u1ecbnh\u00a0d\u00f2ng s\u1ea3n ph\u1ea9m<\/b><\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m l\u00ean ph\u00eda tr\u00ean, ngh\u0129a l\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, gi\u00e1 cao h\u01a1n nh\u1eb1m khai th\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua cao.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m xu\u1ed1ng ph\u00eda d\u01b0\u1edbi, ngh\u0129a l\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n, gi\u00e1 th\u1ea5p h\u01a1n nh\u1eb1m khai th\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua th\u1ea5p h\u01a1n.\u00a0<\/p>\n

T\u1ea5t nhi\u00ean doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m v\u1ec1 c\u1ea3 hai h\u01b0\u1edbng.<\/p>\n

Khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n nh\u1eefng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n ra th\u1ecb tr\u01b0\u1eddng, h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n li\u00ean quan t\u1edbi ni\u1ec1m tin c\u1ee7a kh\u00e1ch v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i khi ph\u00e1t tri\u1ec3n nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n, gi\u00e1 r\u1ebb h\u01a1n nh\u1eb1m v\u00e0o kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua th\u1ea5p, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ea3 n\u0103ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u00e3 c\u00f3 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ea7y \u0111\u1ee7 ngh\u0129a l\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ee7ng lo\u1ea1i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng c\u00f3 qui m\u00f4 l\u1edbn, c\u00f3 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o.<\/p>\n

Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n \u0111\u00f4ng c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 ch\u1ee7ng lo\u1ea1i nh\u1ea5t \u0111\u1ecbnh trong d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kinh t\u1ebf theo qui m\u00f4.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u00f2ng s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product Line) l\u00e0 nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft v\u00e0 nhau tr\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u kh\u00eda c\u1ea1nh. Do \u0111\u00f3, c\u1ea7n thi\u1ebft ph\u1ea3i ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch marketing cho nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36522"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36522"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36522\/revisions"}],"predecessor-version":[{"id":68932,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36522\/revisions\/68932"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}