{"id":36524,"date":"2023-12-08T12:20:40","date_gmt":"2023-12-08T12:20:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hon-hop-san-pham-product-mix-la-gi-thiet-ke-hon-hop-san-pham.html"},"modified":"2023-12-24T21:44:41","modified_gmt":"2023-12-24T14:44:41","slug":"hon-hop-san-pham-product-mix-la-gi-thiet-ke-hon-hop-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hon-hop-san-pham-product-mix-la-gi-thiet-ke-hon-hop-san-pham.html","title":{"rendered":"H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m (Product Mix) l\u00e0 g\u00ec? Thi\u1ebft k\u1ebf h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Feedough)<\/i><\/p>\n<\/div>\n<\/div>\n

H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m (Product Mix)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m <\/b>trong ti\u1ebfng Anh l\u00e0 Product Mix.<\/b><\/p>\n

H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m<\/b> l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p kinh doanh, l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a (c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m) c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u00ed d\u1ee5: H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m c\u00f4ng ty Avon bao g\u1ed3m 4 d\u00f2ng ch\u00ednh: m\u0129<\/span> ph\u1ea9m, \u0111\u1ed3 trang s\u1ee9c, qu\u1ea7n \u00e1o th\u1eddi trang, v\u00e0 c\u00e1c lo\u1ea1i h\u00e0ng gia d\u1ee5ng. Trong d\u00f2ng h\u00e0ng m\u0129<\/span> ph\u1ea9m l\u1ea1i th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0: s\u00e1p m\u00f4i, ph\u1ea5n… M\u1ed7i nh\u00f3m l\u1ea1i bao g\u1ed3m nhi\u1ec1u m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3.\u00a0<\/p>\n

H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m<\/b> c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u1ee5 th\u1ec3 th\u01b0\u1eddng kh\u00e1c nhau v\u1ec1 b\u1ec1 r\u1ed9ng, m\u1ee9c \u0111\u1ed9 phong ph\u00fa, b\u1ec1 s\u00e2u v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i ho\u00e0 c\u1ee7a n\u00f3.<\/p>\n

Thi\u1ebft k\u1ebf h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m\u00a0<\/font><\/h3>\n

C\u00f3 b\u1ed1n kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n m\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb marketing quan t\u00e2m t\u1edbi khi thi\u1ebft k\u1ebf h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed7i doanh nghi\u1ec7p:<\/p>\n

– B\u1ec1 r\u1ed9ng c\u1ee7a h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m<\/b>: S\u1ed1 l\u01b0\u1ee3ng d\u00f2ng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t (s\u1ed1 l\u01b0\u1ee3ng c\u00e1c nh\u00f3m ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a doanh nghi\u1ec7p kinh doanh).<\/p>\n

\u00a0– M\u1ee9c \u0111\u1ed9 phong ph\u00fa c\u1ee7a h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m<\/b>: S\u1ed1 l\u01b0\u1ee3ng nh\u1eefng m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3 trung b\u00ecnh trong m\u1ed7i d\u00f2ng (s\u1ed1 l\u01b0\u1ee3ng c\u00e1c ch\u1ee7ng lo\u1ea1i c\u1ee7a c\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng).<\/p>\n

\u00a0– \u0110\u1ed9 s\u00e2u c\u1ee7a h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/b>: S\u1ed1 c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u00e0o b\u00e1n c\u1ee7a t\u1eebng m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, thu\u1ed1c \u0111\u00e1nh r\u0103ng Crest c\u00f3 3 ki\u1ec3u \u0111\u00f3ng g\u00f3i.\u00a0<\/p>\n

– S\u1ef1 t\u01b0\u01a1ng th\u00edch<\/b> (m\u1ee9c \u0111\u1ed9 h\u00e0i h\u00f2a) c\u1ee7a h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m: L\u00e0 m\u1ee9c \u0111\u1ed9 g\u1ea7n g\u0169i c\u1ee7a h\u00e0ng h\u00f3a thu\u1ed9c c\u00e1c d\u00f2ng kh\u00e1c nhau x\u00e9t theo g\u00f3c \u0111\u1ed9 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng cu\u1ed1i c\u00f9ng, theo y\u00eau c\u1ea7u v\u1ec1 t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i hay c\u00e1c ch\u1ec9 ti\u00eau n\u00e0o \u0111\u00f3. C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nhau trong ti\u00eau th\u1ee5 ho\u1eb7c c\u00f9ng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 s\u1ea3n xu\u1ea5t gi\u1ed1ng nhau.<\/p>\n

B\u1ed1n th\u00f4ng s\u1ed1 \u0111\u1eb7c tr\u01b0ng cho danh m\u1ee5c h\u00e0ng h\u00f3a n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng 4 ph\u01b0\u01a1ng th\u1ee9c.\u00a0<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng danh m\u1ee5c h\u00e0ng h\u00f3a b\u1eb1ng c\u00e1ch b\u1ed5 sung th\u00eam nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. H\u1ecd c\u0169ng ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 b\u1ec1 r\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? Ngh\u0129a l\u00e0 c\u00f3 bao nhi\u00eau nh\u00f3m s\u1ea3n ph\u1ea9m trong m\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Trong qu\u00e1 tr\u00ecnh kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ecbnh b\u1ec1 r\u1ed9ng v\u00e0 chi\u1ec1u s\u00e2u c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh m\u1edf hay thu h\u1eb9p d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product Mix) l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p kinh doanh, l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a (c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m) c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36524"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36524"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36524\/revisions"}],"predecessor-version":[{"id":68933,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36524\/revisions\/68933"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}