{"id":36526,"date":"2023-12-08T12:20:49","date_gmt":"2023-12-08T12:20:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dich-vu-di-kem-accompanied-service-la-gi-quyet-dinh-marketing-ve-dich-vu-kem-theo-san-pham.html"},"modified":"2023-12-24T21:44:41","modified_gmt":"2023-12-24T14:44:41","slug":"dich-vu-di-kem-accompanied-service-la-gi-quyet-dinh-marketing-ve-dich-vu-kem-theo-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dich-vu-di-kem-accompanied-service-la-gi-quyet-dinh-marketing-ve-dich-vu-kem-theo-san-pham.html","title":{"rendered":"D\u1ecbch v\u1ee5 \u0111i k\u00e8m (Accompanied Service) l\u00e0 g\u00ec? Quy\u1ebft \u0111\u1ecbnh marketing v\u1ec1 d\u1ecbch v\u1ee5 k\u00e8m theo s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: AEON MALL T\u00e2n Ph\u00fa)<\/i><\/p>\n<\/div>\n<\/div>\n

D\u1ecbch v\u1ee5 \u0111i k\u00e8m (Accompanied Service)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/font><\/b><\/p>\n

D\u1ecbch v\u1ee5 \u0111i k\u00e8m<\/b> trong ti\u1ebfng Anh l\u00e0 Accompanied Service.<\/b><\/p>\n

D\u1ecbch v\u1ee5 \u0111i k\u00e8m<\/b> l\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng k\u00e8m theo s\u1ea3n ph\u1ea9m, bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 tr\u01b0\u1edbc, trong v\u00e0 sau khi b\u00e1n.<\/p>\n

Ch\u1ee9c n\u0103ng<\/b><\/p>\n

– Ph\u1ea7n l\u1edbn c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y do h\u1ec7 th\u1ed1ng h\u1eadu c\u1ea7n kinh doanh c\u1ee7a doanh nghi\u1ec7p cung c\u1ea5p nh\u1eb1m th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng v\u1ec1 th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m, truy\u1ec1n tin, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, s\u1ef1 ti\u1ec7n l\u1ee3i…\u00a0<\/p>\n

– D\u1ecbch v\u1ee5 k\u00e8m theo sau ph\u1ea9m l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea1nh tranh v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. T\u00f9y v\u00e0o t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch kh\u00e1ch h\u00e0ng s\u1ebd kh\u00e1c nhau.\u00a0<\/p>\n

V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n m\u00e1y t\u00ednh s\u1ea3n ph\u1ea9m h\u1ecd b\u00e1n ho\u00e0n to\u00e0n gi\u1ed1ng nhau, kh\u1ea3 n\u0103ng kh\u00e1c bi\u1ec7t gi\u1eefa c\u1eeda h\u00e0ng ch\u1ee7 y\u1ebfu l\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c quy\u1ebft \u0111\u1ecbnh marketing v\u1ec1 d\u1ecbch v\u1ee5 k\u00e8m theo<\/font><\/h3>\n

– C\u00e1c lo\u1ea1i d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi v\u00e0 kh\u1ea3 n\u0103ng c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p?\u00a0<\/b><\/p>\n

T\u1ea7m quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a t\u1eebng d\u1ecbch v\u1ee5 \u0111\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p bao nhi\u00eau lo\u1ea1i d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng l\u00e0 t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ea1nh tranh. Trong \u0111\u00f3, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p n\u00ean cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng n\u00e0o?<\/p>\n

\u00a0– Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/b> c\u00f4ng ty ph\u1ea3i \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng \u0111\u1ebfn\u00a0m\u1ee9c \u0111\u1ed9 n\u00e0o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

– Chi ph\u00ed d\u1ecbch v\u1ee5,<\/b> t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed hay theo m\u1ee9c gi\u00e1 n\u00e0o? Cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0m t\u0103ng gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed1i quan h\u1ec7 v\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

– H\u00ecnh th\u1ee9c cung c\u1ea5p d\u1ecbch v\u1ee5<\/b><\/p>\n

D\u1ecbch v\u1ee5 s\u1ebd do c\u00f4ng ty cung c\u1ea5p tr\u1ef1c ti\u1ebfp hay ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c trung gian kh\u00e1c? Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu kh\u00f4ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n, c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 thu\u00ea t\u1ed5 ch\u1ee9c \u0111\u1ed9c l\u1eadp b\u00ean ngo\u00e0i cung c\u1ea5p d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, nhi\u1ec1u c\u00f4ng ty thu\u00ea c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 Call center \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng. Ho\u1eb7c v\u00ed d\u1ee5, b\u1ea3o h\u00e0nh s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ecdn 1 trong 3 c\u00e1ch: b\u1ea3o h\u00e0nh t\u1ea1i nh\u00e0 kh\u00e1ch h\u00e0ng, t\u1ea1i tr\u1ea1m b\u1ea3o h\u00e0nh do c\u00f4ng ty x\u00e2y d\u1ef1ng hay b\u1eb1ng ph\u00e1t phi\u1ebfu b\u1ea3o h\u00e0nh \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng s\u1eeda ch\u1eefa v\u00e0 g\u1eedi h\u00f3a \u0111\u01a1n cho c\u00f4ng ty thanh to\u00e1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u1ecbch v\u1ee5 \u0111i k\u00e8m (ti\u1ebfng Anh: Accompanied Service) l\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng k\u00e8m theo s\u1ea3n ph\u1ea9m, bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 tr\u01b0\u1edbc, trong v\u00e0 sau khi b\u00e1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36526"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36526"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36526\/revisions"}],"predecessor-version":[{"id":68934,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36526\/revisions\/68934"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}