{"id":36534,"date":"2023-12-08T12:21:29","date_gmt":"2023-12-08T12:21:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-muc-tieu-target-market-la-gi-dac-diem-cua-doan-thi-truong-muc-tieu.html"},"modified":"2023-12-24T21:44:42","modified_gmt":"2023-12-24T14:44:42","slug":"thi-truong-muc-tieu-target-market-la-gi-dac-diem-cua-doan-thi-truong-muc-tieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-muc-tieu-target-market-la-gi-dac-diem-cua-doan-thi-truong-muc-tieu.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: BongSenMedia)<\/i><\/p>\n<\/div>\n<\/div>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Target Market.<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b> l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t, c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/font><\/h3>\n

Qui m\u00f4 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng ngu\u1ed3n doanh nghi\u1ec7p v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao, v\u1eefng ch\u1eafc.<\/b> Nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 qui m\u00f4 l\u1edbn v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao th\u01b0\u1eddng h\u1ea5p d\u1eabn c\u00f4ng ty l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i c\u00e1c c\u00f4ng ty nh\u1ecf th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 qui m\u00f4 nh\u1ecf nh\u01b0ng l\u1ea1i c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n.<\/p>\n

\u0110i\u1ec1u ki\u1ec7n kinh doanh tr\u00ean \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng thu\u1eadn l\u1ee3i<\/b>. Do c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111i\u1ec1u ki\u1ec7n kinh doanh kh\u00e1c nhau. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 c\u0103n c\u1ee9 quan trong \u0111\u1ec3 doanh nghi\u1ec7p so s\u00e1nh l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng so s\u00e1nh n\u0103ng l\u1ef1c c\u1ea1nh tranh gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh tr\u00ean \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ma tr\u1eadn ph\u00e2n t\u00edch. Lu\u1eadt ph\u00e1p v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4 c\u0169ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c khai th\u00e1c m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 khai th\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/b> Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ecdn nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh ho\u1eb7c qu\u00e1 xa v\u1edbi m\u1ee5c ti\u00eau \u0111\u1eb7t ra.<\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i \u0111\u1ee9ng tr\u01b0\u1edbc 4 kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 thay th\u1ebf nhau khi l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n

Th\u1ee9 nh\u1ea5t<\/b>, c\u00f4ng ty c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng x\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng ho\u1eb7c r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, khi nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 ph\u00e2n \u0111o\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng ch\u01b0a c\u00f3 m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c l\u1eadp ch\u1eafc ch\u1eafn n\u00e0o cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n

Th\u1ee9 hai,<\/b>\u00a0c\u00f4ng ty c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ph\u00e2n \u0111o\u1ea1n, tr\u1edf th\u00e0nh c\u00f4ng ty l\u00e0m marketing s\u1ea3n ph\u1ea9m \u0111\u1ea1i tr\u00e0 c\u00f3 ngh\u0129a l\u00e0 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t.<\/p>\n

Th\u1ee9 ba<\/b>, l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u1eadp trung n\u1ed7 l\u1ef1c marketing v\u00e0o m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau duy nh\u1ea5t. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c marketing t\u1eadp trung v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 bi\u1ec7n ph\u00e1p marketing ph\u1ee5c v\u1ee5 ri\u00eang m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u1ee9 t\u01b0<\/b>, l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m marketing ph\u00e2n bi\u1ec7t nh\u1eb1m khai th\u00e1c m\u1ed9t s\u1ed1 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch marketing-mix ri\u00eang cho m\u1ed7i \u0111o\u1ea1n. C\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ecdn c\u00f3 th\u1ec3 theo 3 c\u00e1ch:<\/p>\n

Chuy\u00ean m\u00f4n h\u00f3a s\u1ea3n ph\u1ea9m:<\/i>\u00a0Ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 ch\u00e0o b\u00e1n ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

Chuy\u1ec3n h\u00f3a th\u1ecb tr\u01b0\u1eddng:\u00a0<\/i>Ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 ch\u00e0o b\u00e1n nhi\u1ec1u ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m cho c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

Chuy\u00ean m\u00f4n h\u00f3a tuy\u1ec3n ch\u1ecdn:<\/i> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u1ec1 c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (ti\u1ebfng Anh: Target Market) l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t, c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t. Do \u0111\u00f3, n\u00f3 c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36534"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36534"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36534\/revisions"}],"predecessor-version":[{"id":68938,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36534\/revisions\/68938"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}