{"id":36538,"date":"2023-12-08T12:21:48","date_gmt":"2023-12-08T12:21:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doan-thi-truong-tiem-nang-potential-market-segment-la-gi-cac-tieu-chuan-xac-dinh.html"},"modified":"2023-12-24T21:44:42","modified_gmt":"2023-12-24T14:44:42","slug":"doan-thi-truong-tiem-nang-potential-market-segment-la-gi-cac-tieu-chuan-xac-dinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doan-thi-truong-tiem-nang-potential-market-segment-la-gi-cac-tieu-chuan-xac-dinh.html","title":{"rendered":"\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng (Potential Market Segment) l\u00e0 g\u00ec? C\u00e1c ti\u00eau chu\u1ea9n x\u00e1c \u0111\u1ecbnh"},"content":{"rendered":"
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H\u00ecnh \u1ea3nh minh h\u1ecda (Ngu\u1ed3n:Appnet)<\/i><\/p>\n<\/div>\n<\/div>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng (Potential Market Segment)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/b> trong ti\u1ebfng Anh l\u00e0 Potential Market Segment.<\/b><\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/b> l\u00e0 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00eam v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 ba ti\u00eau chu\u1ea9n: \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, qui m\u00f4 \u0111\u1ee7 l\u1edbn v\u00e0 c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c.<\/p>\n

Ti\u00eau chu\u1ea9n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/font><\/b><\/h3>\n

\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/b><\/p>\n

Mu\u1ed1n l\u1ef1a ch\u1ecdn \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc h\u1ebft nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c qui m\u00f4 v\u00e0 nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ee7a n\u00f3.\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t kh\u00f3 kh\u0103n khi ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean ti\u00eau th\u1ee9c t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i l\u00e0 \u1edf ch\u1ed7 kh\u00f4ng \u0111\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a n\u00f3. C\u00e1c th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n theo ti\u00eau th\u1ee9c thu nh\u1eadp v\u00ec n\u00f3 d\u1ec5 \u0111o l\u01b0\u1eddng.<\/p>\n

\u0110\u1ee7 l\u1edbn<\/b><\/p>\n

M\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ea7n \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 c\u0169ng nh\u01b0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ee7 nh\u1eb1m t\u1ea1o ra l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n cho c\u00f4ng ty. C\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng th\u01b0\u1eddng l\u00e0 c\u00f3 qui m\u00f4 t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn, c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n

C\u00f3 th\u1ec3 l\u00e0m marketing \u0111\u01b0\u1ee3c<\/b><\/p>\n

M\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0m marketing \u0111\u01b0\u1ee3c l\u00e0 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 th\u1ecfa m\u00e3n.<\/p>\n

M\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c ba \u0111\u1eb7c t\u00ednh tr\u00ean l\u00e0 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ty.<\/p>\n

Tuy nhi\u00ean, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ph\u1ee5c v\u1ee5 m\u1ecdi \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u1ec3 ch\u1ecdn ra nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p.<\/p>\n

C\u00f4ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ea7n nh\u1eefng ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

Quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u01b0\u1eddng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/b><\/p>\n

B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

B\u01b0\u1edbc 2: \u0110\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec3m \u1ea9n c\u1ee7a doanh nghi\u1ec7p v\u1ec1 m\u1ee9c \u0111\u1ed9 th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/p>\n

B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

B\u01b0\u1edbc 4: \u0110\u00e1nh gi\u00e1 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i t\u1eebng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng t\u01b0\u01a1ng lai.<\/p>\n

B\u01b0\u1edbc 5: Quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng (ti\u1ebfng Anh: Potential Market Segment) l\u00e0 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00eam v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 ba ti\u00eau chu\u1ea9n: \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, qui m\u00f4 \u0111\u1ee7 l\u1edbn v\u00e0 c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36538"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36538"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36538\/revisions"}],"predecessor-version":[{"id":68940,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36538\/revisions\/68940"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}