{"id":36542,"date":"2023-12-08T12:22:14","date_gmt":"2023-12-08T12:22:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-doan-sang-tao-creative-segmentation-la-gi-dac-diem.html"},"modified":"2023-12-24T21:44:51","modified_gmt":"2023-12-24T14:44:51","slug":"phan-doan-sang-tao-creative-segmentation-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-doan-sang-tao-creative-segmentation-la-gi-dac-diem.html","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n s\u00e1ng t\u1ea1o (Creative Segmentation) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
\n

\n

\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Doanh nh\u00e2n S\u00e0i G\u00f2n)<\/i><\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n \u0111o\u1ea1n s\u00e1ng t\u1ea1o (Creative Segmentation)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2n \u0111o\u1ea1n s\u00e1ng t\u1ea1o<\/b> trong ti\u1ebfng Anh l\u00e0 Creative Segmentation.<\/b><\/p>\n

Ph\u00e2n \u0111o\u1ea1n s\u00e1ng t\u1ea1o<\/b> l\u00e0 c\u00e1ch ph\u00e2n \u0111o\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ng\u1eabu nhi\u00ean, kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e3 h\u00ecnh th\u00e0nh t\u1eeb tr\u01b0\u1edbc v\u1ec1 c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh v\u1edbi quan \u0111i\u1ec3m ph\u00e1t hi\u1ec7n ra nh\u1eefng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ed1n d\u0129 \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1ef1 nhi\u00ean ch\u1ee9 l\u00e0 kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1eb7t c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h2>\n

– Vi\u1ec7c nghi\u00ean c\u1ee9u ph\u00e2n \u0111o\u1ea1n s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ea7n ph\u1ea3i c\u00f3 \u00fd ki\u1ebfn\u00a0c\u1ee7a gi\u1edbi chuy\u00ean m\u00f4n v\u1ec1 c\u1ea3 th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 trao \u0111\u1ed5i gi\u1eefa chuy\u00ean vi\u00ean ph\u1ee5 tr\u00e1ch v\u1ec1 nghi\u00ean c\u1ee9u ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f4ng ty hay c\u00e1 nh\u00e2n ti\u1ebfn h\u00e0nh vi\u1ec7c nghi\u00ean c\u1ee9u c\u1ea7n thi\u1ebft.<\/p>\n

– Gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng k\u1ebft qu\u1ea3 ph\u00e2n \u0111o\u1ea1n cu\u1ed1i c\u00f9ng ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ed7 l\u1ef1c c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00e0m thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c y\u00eau c\u1ea7u k\u0129 thu\u1eadt c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n \u0111o\u1ea1n v\u00e0 ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf trong marketing v\u00e0 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng th\u00ec vai tr\u00f2 b\u1eafc c\u1ea7u n\u00e0y thu\u1ed9c v\u1ec1 nh\u1eefng ng\u01b0\u1eddi l\u00e0m nghi\u00ean c\u1ee9u (th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh hay c\u00e1c nh\u00e0 khoa h\u1ecdc marketing).<\/p>\n

– Tuy nhi\u00ean do gi\u00e1m \u0111\u1ed1c marketing s\u1ebd l\u1ec7 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n ch\u00fang n\u00ean h\u1ecd c\u00f3 quy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o l\u00e0 k\u1ebft qu\u1ea3 ph\u00e2n \u0111o\u1ea1n ch\u00ednh x\u00e1c.\u00a0<\/p>\n

Trong khi nh\u1eefng chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c \u0111\u1ec1 xu\u1ea5t ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd b\u1ecb lo\u1ea1i b\u1ecf n\u1ebfu nh\u01b0 kh\u00f4ng l\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3ng c\u00e1ch n\u00f3i tr\u00ean th\u00ec c\u00e1c gi\u00e1m \u0111\u1ed1c marketing ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ebfu nh\u01b0 m\u1ed1i quan h\u1ec7 b\u1ecb ph\u00e1 v\u1ee1.\u00a0<\/p>\n

Khi thu\u00ea m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u n\u00e0o \u0111\u00f3 th\u00ec gi\u00e1m \u0111\u1ed1c marketing nh\u1ea5t thi\u1ebft c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch ki\u1ec3m tra ch\u00e9o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 c\u00e1c gi\u1ea3 thi\u1ebft c\u1ee7a h\u1ecd l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

– Khi s\u1eed d\u1ee5ng ph\u00e2n \u0111o\u1ea1n sau nghi\u00ean c\u1ee9u th\u00ec c\u0169ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc v\u1ec1 c\u00e1c bi\u1ebfn s\u1ed1 c\u1ee7a m\u1eabu nghi\u00ean c\u1ee9u.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n \u0111o\u1ea1n s\u00e1ng t\u1ea1o (ti\u1ebfng Anh: Creative Segmentation) l\u00e0 c\u00e1ch ph\u00e2n \u0111o\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ng\u1eabu nhi\u00ean, kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e3 h\u00ecnh th\u00e0nh t\u1eeb tr\u01b0\u1edbc v\u1ec1 c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng. N\u00f3 c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36542"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36542"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36542\/revisions"}],"predecessor-version":[{"id":68942,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36542\/revisions\/68942"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}