{"id":36544,"date":"2023-12-08T12:22:21","date_gmt":"2023-12-08T12:22:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-doan-theo-truyen-thong-segment-by-tradition-la-gi-dac-diem.html"},"modified":"2023-12-24T21:44:51","modified_gmt":"2023-12-24T14:44:51","slug":"phan-doan-theo-truyen-thong-segment-by-tradition-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-doan-theo-truyen-thong-segment-by-tradition-la-gi-dac-diem.html","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n theo truy\u1ec1n th\u1ed1ng (Segment By Tradition) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Zland)<\/i><\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n \u0111o\u1ea1n theo truy\u1ec1n th\u1ed1ng (Segment By Tradition)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2n \u0111o\u1ea1n theo truy\u1ec1n th\u1ed1ng<\/b>\u00a0trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Segment By Tradition.<\/b><\/p>\n

Ph\u00e2n \u0111o\u1ea1n theo truy\u1ec1n th\u1ed1ng<\/b> (ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u \u0111\u00e3 c\u00f3) l\u00e0 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng \u0111\u00e3 c\u00f3 tr\u01b0\u1edbc v\u1ec1 c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng hay tr\u00ean c\u01a1 s\u1edf m\u1ed9t s\u1ed1 ti\u00eau th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh chia m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00e0nh: Nh\u00f3m nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng, nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u00edt v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng nhi\u1ec1u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\u00a0<\/p>\n

Ho\u1eb7c doanh nghi\u1ec7p kinh doanh \u0111\u1ed3 ch\u01a1i tr\u1ebb em ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i tr\u1ebb em theo l\u1ee9a tu\u1ed5i. Sau \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m marketing s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qui m\u00f4 c\u1ee7a t\u1eebng nh\u00f3m c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 nh\u00e2n ch\u1ee7ng h\u1ecdc v\u00e0 t\u00e2m l\u00ed h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng nh\u00f3m.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

– Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ef1a tr\u00ean t\u00ecm ki\u1ebfm trong c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m <\/b>v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, kinh t\u1ebf-x\u00e3 h\u1ed9i v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c ti\u00eau th\u1ee9c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n d\u00f9ng \u0111\u1ec3 ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– C\u00e1ch ph\u00e2n \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean ngu\u1ed3n d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/b>.\u00a0<\/p>\n

Vi d\u1ee5, k\u1ebft qu\u1ea3 \u0111i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 nh\u00e0 \u1edf cung c\u1ea5p c\u00e1c c\u00e1ch ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u00e1c ti\u00eau th\u1ee9c d\u00e2n s\u1ed1 – x\u00e3 h\u1ed9i c\u01a1 b\u1ea3n. C\u00e1c th\u00f4ng tin v\u1ec1 ph\u00e2n \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, r\u00f5 r\u00e0ng trong \u0111\u00f3 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n \u0111o\u1ea1n tr\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u00f3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5 nh\u01b0 c\u00f4ng ty \u0111\u1ed3 ch\u01a1i r\u1ea5t th\u00e0nh c\u00f4ng – Lego \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t c\u1ea9n th\u1eadn t\u1ec9 m\u1ec9 d\u00f2ng \u0111\u1ed3 ch\u01a1i l\u1eafp r\u00e1p ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb nh\u1ecf t\u1eeb s\u01a1 sinh \u0111\u1ebfn thi\u1ebfu ni\u00ean, v\u00e0 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng d\u1ef1a theo \u0111\u1ed9 tu\u1ed5i.<\/p>\n

– Trong th\u1ecb tr\u01b0\u1eddng kinh doanh, c\u00f3 l\u1ebd bi\u1ebfn s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n nhi\u1ec1u nh\u1ea5t \u0111\u00f3 ch\u00ednh l\u00e0 m\u00e3 ph\u00e2n lo\u1ea1i ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u00eau hu\u1ea9n (SIC).<\/p>\n

– Nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p<\/b>, c\u00e1ch ph\u00e2n \u0111o\u1ea1n theo truy\u1ec1n th\u1ed1ng (tr\u01b0\u1edbc nghi\u00ean c\u1ee9u) \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

– T\u1ea5t c\u1ea3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n \u0111o\u1ea1n tr\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn c\u00f4ng khai,<\/b> do \u0111\u00f3, th\u1eadm ch\u00ed d\u00f9 ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o n\u00ean nh\u1eefng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady, nh\u01b0ng hi\u1ebfm khi k\u1ebft qu\u1ea3 ph\u00e2n \u0111o\u1ea1n ki\u1ec3u n\u00e0y mang l\u1ea1i cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng n\u00f3 s\u1ef1 s\u00e1ng t\u1ea1o m\u1edbi m\u1ebb.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n \u0111o\u1ea1n theo truy\u1ec1n th\u1ed1ng (ti\u1ebfng Anh: Segment By Tradition) l\u00e0 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng \u0111\u00e3 c\u00f3 tr\u01b0\u1edbc v\u1ec1 c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng. N\u00f3 c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36544"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36544"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36544\/revisions"}],"predecessor-version":[{"id":68943,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36544\/revisions\/68943"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}