{"id":36546,"date":"2023-12-08T12:22:29","date_gmt":"2023-12-08T12:22:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-doan-thi-truong-market-segmentation-la-gi.html"},"modified":"2023-12-24T21:44:51","modified_gmt":"2023-12-24T14:44:51","slug":"phan-doan-thi-truong-market-segmentation-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-doan-thi-truong-market-segmentation-la-gi.html","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng (Market Segmentation) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<p style=\"display: none;\" class=\"\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p><i>H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: K\u0129 n\u0103ng l\u00e0m gi\u00e0u)<\/i><\/p>\n<\/div>\n<\/div>\n<h2 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng (Market Segmentation)<\/font><\/h2>\n<p class=\"\"><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p class=\"\"><b>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0<b> Market Segmentation.<\/b><\/p>\n<p class=\"\"><b>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo nh\u1eefng ti\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh sao cho m\u1ed7i nh\u00f3m g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung, c\u00f3 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua gi\u1ed1ng nhau.\u00a0<\/p>\n<h3 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Vai tr\u00f2<\/font><\/h3>\n<p class=\"\">K\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb marketing nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 bao nhi\u00eau nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t nhau v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n. M\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n v\u00e0 c\u00f3 ph\u1ea3n \u1ee9ng nh\u01b0 nhau tr\u01b0\u1edbc nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c bi\u1ec7n ph\u00e1p marketing.<\/p>\n<p class=\"\">T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t nh\u00f3m ho\u1eb7c m\u1ed9t s\u1ed1 nh\u00f3m kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o ph\u1ee5c v\u1ee5. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t, c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.\u00a0<\/p>\n<p class=\"\">Trong th\u1ef1c t\u1ebf, ngay c\u1ea3 khi doanh nghi\u1ec7p \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0o to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ch\u1ee9 kh\u00f4ng ch\u1ec9 m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3 th\u00ec quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u0169ng ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00f4ng qua sau khi \u0111\u00e3 ti\u1ebfn h\u00e0nh ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n<p class=\"\">Nh\u01b0 v\u1eady, ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t kh\u00e2u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch marketing c\u0169ng nh\u01b0 c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee5 th\u1ec3. C\u00e1c b\u01b0\u1edbc n\u00e0y c\u0169ng m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb marketing ti\u1ebfp theo, sau khi doanh nghi\u1ec7p \u0111\u00e3 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<h3 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh marketing theo m\u1ee5c ti\u00eau.<\/font><\/h3>\n<p class=\"\">&#8211; X\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/p>\n<p class=\"\">&#8211; X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hay th\u1ecb tr\u01b0\u1eddng s\u1ebd ph\u00e2n \u0111o\u1ea1n<\/p>\n<p class=\"\">&#8211; Ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c \u0111o\u1ea1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p<\/p>\n<p class=\"\">&#8211; L\u1ef1a ch\u1ecdn c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/p>\n<p class=\"\">&#8211; X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing theo \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/p>\n<p class=\"\">&#8211; Thi\u1ebft k\u1ebf Marketing &#8211; mix<\/p>\n<p class=\"\"><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb  Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Segmentation) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo nh\u1eefng ti\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36546"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36546"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36546\/revisions"}],"predecessor-version":[{"id":68944,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36546\/revisions\/68944"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}