{"id":36554,"date":"2023-12-08T12:23:12","date_gmt":"2023-12-08T12:23:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/moi-truong-marketing-noi-bo-internal-marketing-environment-la-gi.html"},"modified":"2023-12-24T21:44:52","modified_gmt":"2023-12-24T14:44:52","slug":"moi-truong-marketing-noi-bo-internal-marketing-environment-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/moi-truong-marketing-noi-bo-internal-marketing-environment-la-gi.html","title":{"rendered":"M\u00f4i tr\u01b0\u1eddng marketing n\u1ed9i b\u1ed9 (Internal Marketing Environment) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Masterskills)<\/i><\/p>\n<\/div>\n<\/div>\n

M\u00f4i tr\u01b0\u1eddng marketing n\u1ed9i b\u1ed9 (Internal Marketing Environment)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng marketing n\u1ed9i b\u1ed9 <\/b>trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Internal Marketing Environment.<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng marketing n\u1ed9i b\u1ed9<\/b>\u00a0l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c d\u00e0nh ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a h\u1ecd.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m:<\/b> C\u00e1c c\u1ed5 \u0111\u00f4ng, ban l\u00e3nh \u0111\u1ea1o, ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u00f4ng \u0111o\u00e0n, c\u00e1c ph\u00f2ng ban ch\u1ee9c n\u0103ng kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed1i quan h\u1ec7 l\u00e0m vi\u1ec7c gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y.\u00a0<\/p>\n

C\u00e1c quy\u1ebft \u0111\u1ecbnh marketing ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o, c\u00e1c ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb kh\u00e1c v\u00e0 to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p<\/b>. Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 s\u1ebd gi\u00fap cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, kh\u1ea3 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/p>\n

Hi\u1ec7n nay, ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 cao nh\u1ea5t c\u1ee7a m\u1ecdi b\u1ed9 ph\u1eadn v\u00e0 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p \u0111ang tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n then ch\u1ed1t \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

Ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o nh\u1eefng y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng marketing b\u00ean ngo\u00e0i gi\u00fap cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u00e1t hi\u1ec7n ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 \u0111e do\u1ea1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. C\u00e1c quy\u1ebft \u0111\u1ecbnh marketing ph\u1ea3i khai th\u00e1c \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i, tr\u00e1nh \u0111\u01b0\u1ee3c nguy c\u01a1.\u00a0<\/p>\n

Ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 – ngu\u1ed3n l\u1ef1c marketing c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p – \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 bi\u1ec7n ph\u00e1p marketing<\/b>.\u00a0<\/p>\n

Ph\u1ea7n l\u1edbn c\u00e1c ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng marketing s\u1ebd \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p trong\u00a0ph\u00e2n t\u00edch SWOT\u00a0– c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4i tr\u01b0\u1eddng marketing n\u1ed9i b\u1ed9 (ti\u1ebfng Anh: Internal Marketing Environment) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36554"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36554"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36554\/revisions"}],"predecessor-version":[{"id":68948,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36554\/revisions\/68948"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}