{"id":36562,"date":"2023-12-08T12:23:42","date_gmt":"2023-12-08T12:23:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-pricing-strategy-trong-marketing-la-gi.html"},"modified":"2023-12-08T12:23:42","modified_gmt":"2023-12-08T12:23:42","slug":"chien-luoc-gia-pricing-strategy-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-pricing-strategy-trong-marketing-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (Pricing Strategy) trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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\"5-chien-luoc-gia-cho-khach-san-nho-1\"<\/div>\n
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: HotelCareers.vn)<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (Pricing Strategy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Pricing Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 <\/b>th\u1ef1c ch\u1ea5t l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ee9c gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/font><\/h3>\n

Khi ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u1ea7n c\u00e2n nh\u1eafc xem n\u00ean v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng theo \u0111u\u1ed5i hai chi\u1ebfn l\u01b0\u1ee3c ng\u01b0\u1ee3c nhau:<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u01b0\u1edbt nhanh<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u01b0\u1edbt nhanh hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 “h\u1edbt v\u00e1ng s\u1eefa” v\u1edbi n\u1ed9i dung l\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1eb7t ra gi\u00e1 b\u00e1n ban \u0111\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i cao cho nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 khai th\u00e1c nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua cao, \u0111\u1ec3 nhanh ch\u00f3ng thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n

Sau khi khai th\u00e1c h\u1ebft nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p gi\u1ea3m d\u1ea7n xu\u1ed1ng \u0111\u1ec3 khai th\u00e1c nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua th\u1ea5p h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/p>\n

– Doanh nghi\u1ec7p c\u00f3 v\u1ecb tr\u00ed \u0111\u1ed9c quy\u1ec1n t\u1ea1m th\u1eddi v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p m\u00e0 nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng co gi\u00e3n theo gi\u00e1.<\/p>\n

– Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n nh\u1eefng nh\u00f3m ng\u01b0\u1eddi c\u00f3 s\u1ee9c mua cao, s\u1eb5n s\u00e0ng mua. H\u1ecd r\u1ea5t quan t\u00e2m \u0111\u1ebfn t\u00ednh m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

– Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u00e3 c\u00f3 uy t\u00edn h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– M\u1eb7t h\u00e0ng m\u1edbi n\u00e0y c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 m\u1ee9c gi\u00e1 cao l\u1ea1i g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

– Gi\u00e1 cao ban \u0111\u1ea7u kh\u00f4ng nhanh ch\u00f3ng thu h\u00fat th\u00eam nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi.<\/p>\n

– Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m khi s\u1ea3n xu\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u1ecf kh\u00f4ng qu\u00e1 cao.<\/p>\n

– M\u1ee9c gi\u00e1 ban \u0111\u1ea7u cao c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1eef m\u1ee9c c\u1ea7u trong khi qui m\u00f4 s\u1ea3n xu\u1ea5t ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp v\u1edbi n\u1ed9i dung l\u00e0 doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 ban \u0111\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p cho s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua nh\u1eb1m nhanh ch\u00f3ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5.<\/p>\n

M\u1ee5c ti\u00eau l\u00e0 sau m\u1ed9t th\u1eddi gian, doanh nghi\u1ec7p s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ec9 ph\u1ea7n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p mong mu\u1ed1n ti\u1ebfn h\u00e0nh ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, nhanh ch\u00f3ng t\u0103ng s\u1ee9c c\u1ea1nh tranh v\u00e0 khi m\u00e0 nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m, \u00edt nh\u1ea5t l\u00e0 trong ng\u1eafn h\u1ea1n co gi\u00e3n l\u1edbn theo gi\u00e1.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00edch h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 hi\u1ec7u qu\u1ea3 kinh t\u1ebf theo qui m\u00f4 l\u1edbn v\u00e0 c\u00f3 \u0111\u01b0\u1eddng kinh nghi\u1ec7m ph\u00e1t huy hi\u1ec7u qu\u1ea3.<\/p>\n

N\u1ebfu c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t h\u1ee9a h\u1eb9n, nh\u00e0 qu\u1ea3n tr\u1ecb marketing n\u00ean theo \u0111u\u1ed5i ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (ti\u1ebfng Anh: Pricing Strategy) th\u1ef1c ch\u1ea5t l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ee9c gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36562"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36562"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36562\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}