{"id":36570,"date":"2023-12-08T12:24:08","date_gmt":"2023-12-08T12:24:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-vi-locate-trong-chien-luoc-marketing-la-gi.html"},"modified":"2023-12-24T21:44:53","modified_gmt":"2023-12-24T14:44:53","slug":"dinh-vi-locate-trong-chien-luoc-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-vi-locate-trong-chien-luoc-marketing-la-gi.html","title":{"rendered":"\u0110\u1ecbnh v\u1ecb (Locate) trong chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: ADSPLUS.VN)<\/i><\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh v\u1ecb (Locate)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ecbnh v\u1ecb <\/b>trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Locate.<\/b><\/p>\n

\u0110\u1ecbnh v\u1ecb<\/b>\u00a0l\u00e0 h\u00ecnh \u1ea3nh hay v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m hay doanh nghi\u1ec7p trong nh\u1eadn th\u1ee9c v\u00e0 t\u00ecnh c\u1ea3m (t\u00e2m tr\u00ed) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p c\u1ea1nh tranh kh\u00e1c.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a \u0111\u1ecbnh v\u1ecb<\/font><\/h3>\n

S\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u hay doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ea5t \u0111\u1ecbnh<\/b> trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

V\u00ed d\u1ee5, h\u00e0ng h\u00f3a Trung Qu\u1ed1c \u0111ang c\u00f3 h\u00ecnh \u1ea3nh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u01b0ng c\u00f3 gi\u00e1 r\u1ea5t r\u1ebb trong nh\u1eadn th\u1ee9c c\u1ee7a ph\u1ea7n \u0111\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Hay h\u00e0ng \u0111i\u1ec7n t\u1eed c\u1ee7a Nh\u1eadt B\u1ea3n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t t\u1ed1t.\u00a0<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ch\u00ednh doanh nghi\u1ec7p<\/b>. \u0110\u1ecbnh v\u1ecb kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 l\u00e0 \u1edf trong t\u00e2m tr\u00ed (nh\u1eadn th\u1ee9c v\u00e0 t\u00ecnh c\u1ea3m). H\u01a1n n\u1eefa, \u0111\u1ecbnh v\u1ecb ph\u1ea3i l\u00e0 h\u00ecnh \u1ea3nh m\u00e0 doanh nghi\u1ec7p trong nh\u1eadn th\u1ee9c v\u00e0 t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 h\u00ecnh \u1ea3nh \u0111\u1ecbnh v\u1ecb ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ecbnh v\u1ecb kh\u00e1c v\u1edbi kh\u00e1c bi\u1ec7t h\u00f3a<\/b>. \u0110\u1ecbnh v\u1ecb s\u1ebd m\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t h\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady kh\u00e1c bi\u1ec7t h\u00f3a cung c\u1ea5p c\u00e1c y\u1ebfu t\u1ed1 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb.<\/p>\n

Doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd<\/b>. B\u1edfi v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00f4ng tho\u00e1t \u0111\u01b0\u1ee3c ra kh\u1ecfi s\u1ef1 v\u00f4 danh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c c\u00f3 qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh, qu\u00e1 nhi\u1ec1u th\u00f4ng tin, trong khi kh\u1ea3 n\u0103ng ghi nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 h\u1ea1n \u0111\u00e3 l\u00e0m cho vi\u1ec7c x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng v\u00e0 \u0111\u1eadm n\u00e9t cho m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng quan tr\u1ecdng.\u00a0<\/p>\n

V\u00ed d\u1ee5, s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u1ed9t gi\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0 h\u01a1n 20, kh\u00e1ch h\u00e0ng ch\u1ec9 mua th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 bi\u1ebft r\u00f5 nh\u1ea5t, c\u00f3 h\u00ecnh \u1ea3nh trong nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd r\u00f5 n\u00e9t nh\u1ea5t. Kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a h\u1ecd. N\u1ebfu h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c m\u1edd nh\u1ea1t, n\u00f3 s\u1ebd \u00edt c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn.\u00a0<\/p>\n

Trong chi\u1ebfn l\u01b0\u1ee3c marketing, doanh nghi\u1ec7p ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111\u1ecbnh v\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, <\/b>h\u1ecd ph\u1ea3i l\u1ef1a ch\u1ecdn v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c \u1edf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ecbnh v\u1ecb (ti\u1ebfng Anh: Locate) l\u00e0 h\u00ecnh \u1ea3nh hay v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m hay doanh nghi\u1ec7p trong nh\u1eadn th\u1ee9c v\u00e0 t\u00ecnh c\u1ea3m (t\u00e2m tr\u00ed) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36570"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36570"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36570\/revisions"}],"predecessor-version":[{"id":68955,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36570\/revisions\/68955"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}