{"id":36574,"date":"2023-12-08T12:24:26","date_gmt":"2023-12-08T12:24:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kiem-tra-san-pham-checking-product-la-gi.html"},"modified":"2023-12-24T21:44:53","modified_gmt":"2023-12-24T14:44:53","slug":"kiem-tra-san-pham-checking-product-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kiem-tra-san-pham-checking-product-la-gi.html","title":{"rendered":"Ki\u1ec3m tra s\u1ea3n ph\u1ea9m (Checking Product) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: qualityinspection.org<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh ngh\u0129a ki\u1ec3m tra s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

Ki\u1ec3m tra s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh l\u00e0 Checking Product.<\/b><\/p>\n

Ki\u1ec3m tra s\u1ea3n ph\u1ea9m<\/b> l\u00e0 vi\u1ec7c nh\u00e0 qu\u1ea3n tr\u1ecb marketing xem x\u00e9t, \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem n\u00ean kinh doanh, c\u1ea3i ti\u1ebfn, bi\u1ebfn \u0111\u1ed5i hay lo\u1ea1i b\u1ecf n\u00f3. Ki\u1ec3m tra l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 ph\u1ea3i \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh th\u01b0\u1eddng xuy\u00ean, nh\u01b0 m\u1ed9t c\u0103n c\u1ee9 c\u01a1 b\u1ea3n cho c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Ki\u1ec3m tra s\u1ea3n ph\u1ea9m <\/b>l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m, tr\u1eeb khi ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 \u1ee7y quy\u1ec1n cho ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/p>\n

C\u00e1c quy\u1ebft \u0111\u1ecbnh khi ki\u1ec3m tra s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

\u00a0Lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m\u00a0<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ki\u1ec3m tra s\u1ea3n ph\u1ea9m l\u00e0 t\u00ecm ki\u1ebfm “\u0111i\u1ec3m y\u1ebfu” v\u00e0 sau \u0111\u00f3 kh\u1eafc ph\u1ee5c ho\u1eb7c lo\u1ea1i b\u1ecf ch\u00fang. Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m hay kh\u00f4ng?\u00a0<\/p>\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ph\u1ea3i c\u00e2n nh\u1eafc l\u00e0:<\/p>\n

– Xu h\u01b0\u1edbng b\u00e1n<\/i>: S\u1ea3n l\u01b0\u1ee3ng b\u00e1n theo th\u1eddi gian bi\u1ebfn \u0111\u1ed5i th\u1ebf n\u00e0o? \u0110i\u1ec1u g\u00ec x\u1ea3y ra v\u1edbi t\u1ec9 ph\u1ea7n th\u1ecb tr\u01b0\u1eddng? T\u1ea1i sao l\u01b0\u1ee3ng b\u1ea3n gi\u1ea3m? L\u01b0\u1ee3ng b\u00e1n s\u1ea3n ph\u1ea9m c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

– \u0110\u00f3ng g\u00f3p l\u1ee3i nhu\u1eadn<\/i>: S\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u00f3ng g\u00f3p bao nhi\u00eau l\u1ee3i nhu\u1eadn? N\u1ebfu l\u1ee3i nhu\u1eadn s\u1ee5t gi\u1ea3m, n\u00f3 g\u1eafn v\u1edbi gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o? Ph\u00ed b\u00e1n h\u00e0ng, x\u00fac ti\u1ebfn, ph\u00e2n ph\u1ed1i, c\u00f3 v\u01b0\u1ee3t qu\u00e1 kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi l\u01b0\u1ee3ng b\u00e1n hay kh\u00f4ng? S\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c v\u00e0 th\u1eddi gian qu\u1ea3n tr\u1ecb t\u0103ng th\u00eam kh\u00f4ng?<\/p>\n

– Chu k\u00ec s\u1ed1ng s\u1ea3n ph\u1ea9m<\/i>: S\u1ea3n ph\u1ea9m \u0111\u00e3 chuy\u1ec3n sang giai \u0111o\u1ea1n b\u00e3o h\u00f2a ch\u01b0a? S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi c\u00f3 \u0111e d\u1ecda s\u1ea3n ph\u1ea9m? C\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m thay th\u1ebf m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng? S\u1ea3n ph\u1ea9m c\u00f3 ph\u00e1t tri\u1ec3n nhanh h\u01a1n hay kh\u00f4ng?\u00a0<\/p>\n

C\u00e1c nh\u00e2n t\u1ed1 tr\u00ean cung c\u1ea5p l\u00e0 h\u01b0\u1edbng d\u1eabn chung \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh th\u1ea3i lo\u1ea1i m\u1ed9t s\u1ea3n ph\u1ea9m. R\u1ea5t kh\u00f3 ra quy\u1ebft \u0111\u1ecbnh th\u1ea3i lo\u1ea1i s\u1ea3n ph\u1ea9m do ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1edbi ch\u00ednh c\u00f4ng ty.\u00a0<\/p>\n

Ngo\u00e0i ra, nh\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng ph\u1ea3i quan t\u00e2m t\u1edbi m\u1ed9t s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0: Kh\u1ea3 n\u0103ng cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c b\u1ed9 ph\u1eadn thay th\u1ebf v\u00e0 d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m s\u1eb5n s\u00e0ng t\u1ea1i kho nh\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/b><\/p>\n

M\u1ed9t m\u1ee5c \u0111\u00edch kh\u00e1c c\u1ee7a ki\u1ec3m tra l\u00e0 \u0111\u1ec3 t\u00ecm ra c\u0103n c\u1ee9 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh xem c\u00f3 n\u00ean c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m theo nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o \u0111\u00f3 ho\u1eb7c gi\u1eef nguy\u00ean c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a n\u00f3.\u00a0<\/p>\n

C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/b> ngh\u0129a l\u00e0 thay \u0111\u1ed5i m\u1ed9t hay nhi\u1ec1u thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c y\u1ebfu t\u1ed1 marketing nh\u1eb1m th\u1ecfa m\u00e3n t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c thu\u1ed9c t\u00ednh \u1edf \u0111\u00e2y ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf, bao g\u00f3i. C\u00e1c y\u1ebfu t\u1ed1 marketing bao g\u1ed3m gi\u00e1 b\u00e1n, h\u1ed7n h\u1ee3p x\u00fac ti\u1ebfn v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

C\u00f3 th\u1ec3 xem ki\u1ec3m tra s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 nh\u00e0 qu\u1ea3n tr\u1ecb \u0111i\u1ec1u khi\u1ec3n chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ki\u1ec3m tra s\u1ea3n ph\u1ea9m (Ti\u1ebfng Anh: Checking Product) l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36574"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36574"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36574\/revisions"}],"predecessor-version":[{"id":68957,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36574\/revisions\/68957"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}