{"id":36582,"date":"2023-12-08T12:24:51","date_gmt":"2023-12-08T12:24:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-phat-trien-san-pham-moi-new-product-development-strategy-la-gi-qui-trinh-phat-trien.html"},"modified":"2023-12-24T21:44:54","modified_gmt":"2023-12-24T14:44:54","slug":"chien-luoc-phat-trien-san-pham-moi-new-product-development-strategy-la-gi-qui-trinh-phat-trien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-phat-trien-san-pham-moi-new-product-development-strategy-la-gi-qui-trinh-phat-trien.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi (New Product Development Strategy) l\u00e0 g\u00ec? Qui tr\u00ecnh ph\u00e1t tri\u1ec3n"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Chi\u1ebfn l\u01b0\u1ee3c marketing.<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi <\/b>trong ti\u1ebfng Anh l\u00e0 New Product Development Strategy<\/b>.<\/p>\n

C\u00e1c c\u00e1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/b><\/p>\n

Trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f3 \u00edt nh\u1ea5t 9 c\u00e1ch:<\/p>\n

(1) M\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n to\u00e0n (ch\u1ee9c n\u0103ng m\u1edbi), v\u00ed d\u1ee5 nh\u01b0 tivi n\u00f3 xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean cho ph\u00e9p truy\u1ec1n c\u00e1c k\u00fd hi\u1ec7u nghe, nh\u00ecn.<\/p>\n

\u00a0(2) S\u1ea3n ph\u1ea9m m\u1edbi c\u1ea3i ti\u1ebfn, thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c ch\u1ee9c n\u0103ng hi\u1ec7n t\u1ea1i. Ch\u1eb3ng h\u1ea1n nh\u01b0 lo\u1ea1i \u0111\u1ed3ng h\u1ed3 \u0111eo tay, thay th\u1ebf b\u00e1nh \u0111\u00e0 b\u1eb1ng lo\u1ea1i ch\u1ed1t l\u00ean d\u00e2y.<\/p>\n

(3) S\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5: b\u00ecnh phun, \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 cho c\u00f4ng vi\u1ec7c phun thu\u1ed1c tr\u1eeb s\u00e2u sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng cho s\u01a1n v\u1ebd.\u00a0<\/p>\n

(4) S\u1ea3n ph\u1ea9m cung c\u1ea5p th\u00eam ch\u1ee9c n\u0103ng m\u1edbi. V\u00ed d\u1ee5, c\u00e1c lo\u1ea1i \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 th\u00eam nh\u1eefng t\u00ednh n\u0103ng m\u1edbi.\u00a0<\/p>\n

(5) S\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng m\u1edbi. V\u00ed d\u1ee5, c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang cho c\u00e1c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

6) B\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed l\u00e0m s\u1ea3n ph\u1ea9m c\u00f3 th\u00eam nh\u1eefng ng\u01b0\u1eddi mua m\u1edbi. V\u00ed d\u1ee5, nh\u01b0 ph\u00e1t tri\u1ec3n lo\u1ea1i m\u00e1y t\u00ednh x\u00e1ch tay gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n

(7) Ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i v\u1edbi nhau.\u00a0<\/p>\n

(8) Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thay v\u00ec mua c\u00e1c linh ki\u1ec7n \u0111\u00e3 chuy\u1ec3n sang s\u1ea3n xu\u1ea5t c\u00e1c linh ki\u1ec7n r\u1ebb h\u01a1n v\u00e0 ti\u00eau th\u1ee5 n\u00f3.\u00a0<\/p>\n

(9) S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i. V\u00ed d\u1ee5, s\u1ef1 thay \u0111\u1ed5i m\u1ed1t qu\u1ea7n \u00e1o h\u00e0ng n\u0103m.<\/p>\n

C\u00e1c b\u01b0\u1edbc trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/b><\/p>\n

C\u00f3 10 b\u01b0\u1edbc trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

(1) Chu\u1ea9n b\u1ecb ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e1nh gi\u00e1 r\u1ed9ng kh\u1eafp trong ng\u00e0nh v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

(2) Chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

(3) \u0110\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn.\u00a0<\/p>\n

(4) X\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u00a0(5) Chu\u1ea9n b\u1ecb \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u00a0(6) X\u00e1c \u0111\u1ecbnh khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/p>\n

(7) Chu\u1ea9n b\u1ecb x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

\u00a0(8) Chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n, h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

(9) X\u00e1c \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/p>\n

(10) Cung c\u1ea5p c\u00e1ch \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

C\u00e1c h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng<\/b><\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S\u1ea3n ph\u1ea9m<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n<\/p>\n<\/td>\n

\n<\/p>\n<\/td>\n\n

Hi\u1ec7n t\u1ea1i<\/b><\/p>\n<\/p>\n<\/td>\n

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M\u1edbi<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Hi\u1ec7n t\u1ea1i<\/b><\/p>\n<\/p>\n<\/td>\n

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X\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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M\u1edbi<\/b><\/p>\n<\/p>\n<\/td>\n

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Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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\u0110a d\u1ea1ng h\u00f3a<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Theo s\u01a1 \u0111\u1ed3 tr\u00ean:\u00a0<\/p>\n

X\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng <\/b>v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng s\u1ea3n ph\u1ea9m, nh\u1eb1m bi\u1ebfn \u0111\u1ed5i chi\u1ec1u r\u1ed9ng, chi\u1ec1u s\u00e2u s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m <\/b>v\u00e0 \u0111a d\u1ea1ng h\u00f3a<\/b> c\u00f3 th\u1ec3 coi l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u cho nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, v\u00e0 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u doanh nghi\u1ec7p thay \u0111\u1ed5i c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a n\u00f3.<\/p>\n

Qui tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 k\u1ebf ho\u1ea1ch h\u00f3a s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n

Bao g\u1ed3m c\u00e1c b\u01b0\u1edbc:<\/p>\n

– T\u1ea1o \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n

– \u0110\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng s\u1ea3n xu\u1ea5t m\u1edbi<\/p>\n

– K\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n<\/p>\n

– Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n

– Ki\u1ec3m \u0111\u1ecbnh marketing<\/p>\n

– Th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi (ti\u1ebfng Anh: New product development strategy) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36582"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36582"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36582\/revisions"}],"predecessor-version":[{"id":68961,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36582\/revisions\/68961"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}