{"id":36590,"date":"2023-12-08T12:25:15","date_gmt":"2023-12-08T12:25:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-phi-cost-theo-quan-diem-marketing-la-gi.html"},"modified":"2023-12-24T21:44:54","modified_gmt":"2023-12-24T14:44:54","slug":"chi-phi-cost-theo-quan-diem-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-phi-cost-theo-quan-diem-marketing-la-gi.html","title":{"rendered":"Chi ph\u00ed (Cost) theo quan \u0111i\u1ec3m marketing l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Vietnamfinance.<\/i><\/p>\n<\/div>\n<\/div>\n

Kh\u00e1i ni\u1ec7m chi ph\u00ed<\/font><\/h2>\n

Chi ph\u00ed<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Cost.<\/b><\/p>\n

Chi ph\u00ed<\/b> c\u1ee7a m\u1ed9t h\u00e0ng h\u00f3a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u1ed5ng s\u1ed1 ph\u00ed t\u1ed5n m\u00e0 ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a \u0111\u00f3, bao g\u1ed3m c\u00e1c chi ph\u00ed b\u1eb1ng ti\u1ec1n, ph\u00ed t\u1ed5n v\u1ec1 th\u1eddi gian, s\u1ee9c l\u1ef1c v\u00e0 tinh th\u1ea7n.\u00a0<\/p>\n

T\u1ed5ng chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a = Gi\u00e1 ti\u1ec1n v\u00e0 chi ph\u00ed s\u1eed d\u1ee5ng + ph\u00ed t\u1ed5n th\u1eddi gian + c\u00f4ng s\u1ee9c + ph\u00ed t\u1ed5n tinh th\u1ea7n.<\/p>\n

Chi ph\u00ed b\u1eb1ng ti\u1ec1n<\/b> l\u1ea1i bao g\u1ed3m c\u1ea3 gi\u00e1 mua v\u00e0 chi ph\u00ed ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Nh\u1eefng ph\u00ed t\u1ed5n n\u00e0y \u0111\u00f4i khi \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ednh to\u00e1n m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7. Chi ph\u00ed hay c\u00e1i gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a v\u1eabn l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n l\u1ef1a ch\u1ecdn quan tr\u1ecdng khi mua h\u00e0ng. Ti\u00eau chu\u1ea9n mua n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua th\u1ea5p (kh\u00e1ch h\u00e0ng mua theo \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 c\u1ea3).<\/p>\n

V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p v\u1eabn c\u1ea7n ph\u1ea3i coi c\u1ea1nh tranh v\u1ec1 gi\u00e1 l\u00e0 m\u1ed9t h\u01b0\u1edbng c\u1ea1nh tranh quan tr\u1ecdng tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 gi\u1ea3m chi ph\u00ed cho kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng th\u1ef1c nh\u1eadn (gi\u00e1 tr\u1ecb d\u00e0nh cho kh\u00e1ch h\u00e0ng) l\u00e0 ch\u00eanh l\u1ec7ch gi\u1eefa t\u1ed5ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 t\u1ed5ng chi ph\u00ed m\u00e0 h\u1ecd ph\u1ea3i b\u1ecf ra. V\u00ec v\u1eady, \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng th\u1ef1c nh\u1eadn, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng theo \u0111u\u1ed5i m\u1ed9t s\u1ed1 h\u01b0\u1edbng sau:<\/p>\n

(1) T\u0103ng gi\u00e1 tr\u1ecb cung \u1ee9ng cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef nguy\u00ean chi ph\u00ed.<\/p>\n

(2) Gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb cung \u1ee9ng cho kh\u00e1ch h\u00e0ng nh\u01b0ng gi\u1ea3m ph\u00ed t\u1ed5n cho h\u1ecd.<\/p>\n

(3) T\u0103ng gi\u00e1 tr\u1ecb cung \u1ee9ng cho kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n m\u1ee9c \u0111\u1ed9 t\u0103ng ph\u00ed t\u1ed5n c\u1ee7a h\u1ecd.<\/p>\n

\u00a0(4) Gi\u1ea3m ph\u00ed t\u1ed5n cho kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n m\u1ee9c gi\u1ea3m gi\u00e1 tr\u1ecb cung \u1ee9ng cho h\u1ecd.<\/p>\n

Ph\u00e2n lo\u1ea1i chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p<\/font><\/b><\/h3>\n

C\u0103n c\u1ee9 theo theo n\u1ed9i dung kinh t\u1ebf chia th\u00e0nh : Chi ph\u00ed v\u1eadt t\u01b0 mua ngo\u00e0i, chi ph\u00ed ti\u1ec1n l\u01b0\u01a1ng v\u00e0 c\u00e1c kho\u1ea3n tr\u00edch theo l\u01b0\u01a1ng, chi ph\u00ed kh\u1ea5u hao t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh, chi ph\u00ed d\u1ecbch v\u1ee5 mua ngo\u00e0i, chi ph\u00ed b\u1eb1ng ti\u1ec1n kh\u00e1c…<\/p>\n

C\u0103n c\u1ee9 theo c\u00f4ng d\u1ee5ng kinh t\u1ebf chia th\u00e0nh c\u00e1c lo\u1ea1i bao g\u1ed3m: chi ph\u00ed v\u1eadt t\u01b0 tr\u1ef1c ti\u1ebfp, chi ph\u00ed nh\u00e2n c\u00f4ng tr\u1ef1c ti\u1ebfp, chi ph\u00ed s\u1ea3n xu\u1ea5t chung, chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed qu\u1ea3n l\u00ed doanh nghi\u1ec7p,<\/p>\n

C\u0103n c\u1ee9 theo m\u1ed1i quan h\u1ec7 chi ph\u00ed v\u1edbi quy m\u00f4 s\u1ea3n xu\u1ea5t kinh doanh chia th\u00e0nh: Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i, chi ph\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi ph\u00ed (ti\u1ebfng Anh: Cost) c\u1ee7a m\u1ed9t h\u00e0ng h\u00f3a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u1ed5ng s\u1ed1 ph\u00ed t\u1ed5n m\u00e0 ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a \u0111\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36590"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36590"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36590\/revisions"}],"predecessor-version":[{"id":68965,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36590\/revisions\/68965"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}