{"id":36596,"date":"2023-12-08T12:25:34","date_gmt":"2023-12-08T12:25:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/co-cau-nganh-canh-tranh-competitive-industry-structure-la-gi-cac-yeu-to-chinh-quyet-dinh.html"},"modified":"2023-12-24T21:44:54","modified_gmt":"2023-12-24T14:44:54","slug":"co-cau-nganh-canh-tranh-competitive-industry-structure-la-gi-cac-yeu-to-chinh-quyet-dinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/co-cau-nganh-canh-tranh-competitive-industry-structure-la-gi-cac-yeu-to-chinh-quyet-dinh.html","title":{"rendered":"C\u01a1 c\u1ea5u ng\u00e0nh c\u1ea1nh tranh (Competitive Industry Structure) l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n Speedlink<\/i><\/p>\n<\/div>\n<\/div>\n

Kh\u00e1i ni\u1ec7m c\u01a1 c\u1ea5u ng\u00e0nh c\u1ea1nh tranh<\/font><\/h2>\n

C\u01a1 c\u1ea5u ng\u00e0nh c\u1ea1nh tranh<\/b> trong ti\u1ebfng Anh l\u00e0 Competitive Industry Structure<\/b>.<\/p>\n

C\u01a1 c\u1ea5u ng\u00e0nh c\u1ea1nh tranh <\/b>bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh c\u1ea5u tr\u00fac ng\u00e0nh kinh doanh l\u00e0 (1) S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi cung \u1ee9ng c\u00f9ng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m trong c\u00f9ng lo\u1ea1i; (2) R\u00e0o c\u1ea3n nh\u1eadp ng\u00e0nh; (3) R\u00e0o c\u1ea3n r\u00fat lui kh\u1ecfi ng\u00e0nh; (4) C\u01a1 c\u1ea5u chi ph\u00ed; v\u00e0 (5) Kh\u1ea3 n\u0103ng v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi cung \u1ee9ng v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

Y\u1ebfu t\u1ed1 n\u00e0y h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng ki\u1ec3u c\u01a1 c\u1ea5u ng\u00e0nh \u0111\u1ed1i v\u1edbi c\u00e1c h\u00ecnh th\u00e1i th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u00a0C\u00f3 5 ki\u1ec3u c\u1ea5u tr\u00fac c\u1ea1nh tranh c\u1ee7a ng\u00e0nh kh\u00e1c nhau ra tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi cung \u1ee9ng v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1ed9c quy\u1ec1n t\u1ef1 nhi\u00ean:\u00a0<\/b>\u0110\u00e2y l\u00e0 ki\u1ec3u c\u01a1 c\u1ea5u ng\u00e0nh ch\u1ec9 c\u00f3 m\u1ed9t c\u00f4ng ty kinh doanh duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung \u1ee9ng ho\u1eb7c l\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf, ho\u1eb7c ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf \u1edf m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh. Doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu s\u1ef1 qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t c\u1ee7a nh\u00e0 n\u01b0\u1edbc \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m l\u1ee3i \u00edch chung cho x\u00e3 h\u1ed9i.<\/p>\n

\u0110\u1ed9c quy\u1ec1n \u0111\u1ecbnh gi\u00e1 cao:\u00a0<\/b>\u0110\u00e2y l\u00e0 ki\u1ec3u c\u01a1 c\u1ea5u ng\u00e0nh m\u00e0 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1 cao. H\u1ecd c\u00f3 s\u1edf h\u1eefu nh\u1eefng \u0111i\u1ec1u ki\u1ec7n t\u00e0i nguy\u00ean \u0111\u1eb7c th\u00f9 m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

\u0110\u1ed9c quy\u1ec1n nh\u00f3m:\u00a0<\/b>\u0110\u00e2y l\u00e0 c\u01a1 c\u1ea5u ng\u00e0nh m\u00e0 trong \u0111\u00f3 ch\u1ec9 c\u00f3 v\u00e0i c\u00f4ng ty cung \u1ee9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m hay m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Nh\u00f3m \u0111\u1ed9c quy\u1ec1n c\u00f3 kh\u00e1c bi\u1ec7t<\/b>: Bao g\u1ed3m nh\u1eefng doanh nghi\u1ec7p cung \u1ee9ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 kh\u00e1c nhau t\u1eebng ph\u1ea7n (ch\u1ea5t l\u01b0\u1ee3ng, ki\u1ec3u d\u1eb3ng). M\u1ed7i doanh nghi\u1ec7p c\u00e1 bi\u1ec7t \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng chi\u1ebfm gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1ec1 m\u1ed9t ho\u1eb7c v\u00e0i t\u00ednh ch\u1ea5t ch\u1ee7 y\u1ebfu m\u00e0 h\u1ecd cung c\u1ea5p.<\/p>\n

C\u1ea1nh tranh<\/b>\u00a0c\u00f3 \u0111\u1ed9c quy\u1ec1n:<\/b>\u00a0\u0110\u00e2y l\u00e0 c\u01a1 c\u1ea5u ng\u00e0nh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed7i \u0111\u1ed1i th\u1ee7 \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m.<\/p>\n

C\u1ea1nh tranh ho\u00e0n h\u1ea3o:\u00a0<\/b>\u0110\u00e2y l\u00e0 c\u01a1 c\u1ea5u ng\u00e0nh trong \u0111\u00f3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p cung \u1ee9ng r\u1ea5t l\u1edbn, s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh \u0111\u1ed3ng nh\u1ea5t cao.\u00a0<\/p>\n

C\u00e1c c\u01a1 c\u1ea5u ng\u00e0nh n\u00f3i tr\u00ean c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i theo th\u1eddi gian do ch\u00ednh s\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m, hay do t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng (l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch), do s\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a m\u1ed7i c\u00f4ng ty.<\/i><\/p>\n

R\u00e0o c\u1ea3n nh\u1eadp ng\u00e0nh<\/font><\/b><\/h3>\n

R\u00e0o c\u1ea3n nh\u1eadp ng\u00e0nh l\u00e0 s\u1ef1 c\u1ea3n tr\u1ee3 s\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c c\u00f4ng ty ngo\u00e0i ng\u00e0nh tham gia v\u00e0o ng\u00e0nh s\u1ea3n xu\u1ea5t kinh doanh n\u00e0y.\u00a0<\/p>\n

C\u00e1c ng\u00e0nh kh\u00e1c nhau th\u00ec m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n hay d\u1ec5 d\u00e0ng gia nh\u1eadp c\u0169ng kh\u00e1c nhau ch\u1ee7 y\u1ebfu g\u1ed3m: V\u1ed1n \u0111\u1ea7u t\u01b0, hi\u1ec7u qu\u1ea3 theo qui m\u00f4, qui \u0111\u1ecbnh v\u1ec1 b\u1eb1ng ph\u00e1t minh s\u00e1ng ch\u1ebf, gi\u1ea5y ph\u00e9p kinh doanh, nguy\u00ean nhi\u00ean v\u1eadt li\u1ec7u, \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t; danh ti\u1ebfng c\u1ee7a c\u00f4ng\u00a0ty, s\u1ef1 li\u00ean k\u1ebft d\u1ecdc, t\u00ednh c\u01a1 \u0111\u1ed9ng trong s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i.<\/p>\n

R\u00e0o c\u1ea3n r\u00fat lui kh\u1ecfi ng\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng thu h\u1eb9p qui m\u00f4 s\u1ea3n xu\u1ea5t<\/font><\/h3>\n

Nh\u1eefng r\u00e0o c\u1ea3n ti\u00eau bi\u1ec3u l\u00e0m cho vi\u1ec7c r\u00fat lui kh\u1ecfi ng\u00e0nh c\u1ee7a c\u00e1c\u00a0doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0\u00a0\u00a0kinh doanh \u1edf m\u1ed9t ng\u00e0nh n\u00e0o \u0111\u00f3 th\u01b0\u1eddng l\u00e0 ngh\u0129a v\u1ee5 ph\u00e1p l\u00ed, \u0111\u1ea1o\u00a0\u0111\u1ee9c v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ed5 \u0111\u00f4ng, kh\u1ea3 n\u0103ng thu h\u1ed3i t\u00e0i s\u1ea3n,\u00a0s\u1ef1 l\u1ea1c h\u1eadu, m\u1ee9c \u0111\u1ed9 nh\u1ea5t th\u1ec3 h\u00f3a d\u1ecdc v\u00e0 c\u00e1c r\u00e0o c\u1ea3n tinh th\u1ea7n kh\u00e1c.<\/p>\n

Khi r\u00e0o c\u1ea3n r\u00fat lui kh\u1ecfi ng\u00e0nh \u1edf m\u1ee9c cao, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i \u1edf l\u1ea1i \u0111\u1ec3 t\u1ed3n t\u1ea1i, \u0111\u1ec3 thu h\u1ed3n v\u1ed1n m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0, \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i sau.<\/p>\n

C\u01a1 c\u1ea5u chi ph\u00ed<\/font><\/b><\/h3>\n

Trong c\u00e1c ng\u00e0nh kh\u00e1c nhau, c\u01a1 c\u1ea5u chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m kh\u00e1c nhau. C\u01a1 c\u1ea5u chi ph\u00ed d\u1eabn t\u1edbi khuynh h\u01b0\u1edbng c\u1ea1nh tranh trong ng\u00e0nh c\u1ee5 th\u1ec3.\u00a0<\/p>\n

Kh\u1ea3 n\u0103ng v\u01b0\u01a1n ra to\u00e0n c\u1ea7u<\/font><\/h3>\n

Kh\u1ea3 n\u0103ng \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u00eau th\u1ecb to\u00e0n c\u1ea7u c\u1ee7a c\u00e1c ng\u00e0nh kh\u00f4ng gi\u1ed1ng nhau. Kh\u1ea3 n\u0103ng v\u01b0\u01a1n ra to\u00e0n c\u1ea7u c\u00f3 quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi ph\u1ea1m vi, m\u1ee9c \u0111\u1ed9, t\u00ednh ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng c\u1ea1nh tranh.<\/p>\n

\u00a0(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n).<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u01a1 c\u1ea5u ng\u00e0nh c\u1ea1nh tranh (Competitive Industry Structure) \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh c\u1ea5u tr\u00fac ng\u00e0nh kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36596"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36596"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36596\/revisions"}],"predecessor-version":[{"id":68968,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36596\/revisions\/68968"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}